The FCC’s proposed new rules for broadband access could have a big affect how communicators do business on the Internet.
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PR Insider: Harnessing Your Inner Spokesperson
April 24th, 2014 by Sandra CoylePR communicators often teach others how to become spokespeople, but rarely take on that role themselves. Here are six helpful tips to make the transition.
Is PR Really Any Good at Turning Big Data Into Action?
April 23rd, 2014 by Matthew SchwartzThe transformative nature of big data and analytics—and how they impact PR and communications—took center stage Wednesday at the inaugural Chief Digital Officer Summit, hosted by Time Warner.
#myNYPD Campaign Draws the Wrong Kind of Twitter Engagement
April 23rd, 2014 by Richard BrownellThe New York Police Department’s disastrous Twitter campaign is a lesson for communicators in understanding public perception.
Using Social Media as a Digital Life Preserver in Crisis Communications
April 22nd, 2014 byWhile new technology allows teams to communicate with external parties quicker and more efficiently, these modes of connection have also come bearing new challenges.
Here’s Why Facebook’s New Ad Network Accelerates a Trend That’s Transforming PR
April 22nd, 2014 by Matthew SchwartzThe effort is designed to boost Facebook’s ad inventory and, at the same time, cater to mobile devices, in which there is less space to display ads.
PR Tips on Getting the Word Out Through a Visual Medium
April 21st, 2014 by Matthew SchwartzCommunicators and PR execs are starting to ramp up their efforts to get their messages out through Instagram and Pinterest. But it’s not easy, considering that both channels are relatively new to public relations, and are visual in nature.
3 Brands Using Earth Day 2014 to Showcase Their Environmental Efforts
April 21st, 2014 byEarth Day provides a great opportunity for green-leaning companies to invent new ways to showcase and promote their conservation efforts.
Finding Common Ground Between PR and Sales
April 21st, 2014 by Debbie QaqishSales sells stuff and PR promotes brand awareness. This antiquated way of thinking about both sales and PR is changing rapidly because of the rise of our Web-enabled, hyper-connected world and the resulting change in buyer behavior.
Case Study: Augmented Reality Helps Change Perception of Norfolk, Va.
April 21st, 2014 by PRNEWSAugmented reality has been used in a variety of ways and isn’t limited to just using photographs. It often uses computer-generated imagery layered on top of images, whether they are stationary or moving.