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New Magnets from Old Media

A growing number of brands and organizations look to get their messages out via the social platforms owned by legacy media companies. | MORE »

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Taking a Stand: Communicating with Difficult CEOs By the Numbers

To prove your value to big egos means having elephant skin. Owning a legitimate relationship with the boss is one thing, but picking him up by the lapels to convince him that his actions could have seriously unintended consequences is another. | MORE »

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How to Transform Press Releases

A press release should be designed as a news story worthy of publication in a newspaper. This might sound humorous as you consider the hundreds of press releases you’ve seen and written that begin with, “ABC Corporation, the leading provider of best in breed ecommerce solutions…” Yet today’s news cycles make the reality of verbatim pick-up a real possibility—that is, if the release is written well. | MORE »

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Business Wise

PR pros do themselves no favors by taking a ‘We’re the good-news people’ approach with senior managers. They need to take a closer look at how their actions can play a role in the business. | MORE »

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6 Tips to Prove the Value of Public Relations in 2015

As we know, communicating PR’s value remains among the profession’s most daunting challenges. Yet if PR pros commit to doing what’s required with prescience, insight and determination, your daily actions will yield better and proveable results for the brand or organization you are representing. | MORE »

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You’ll Soon be Able to Upload Video Directly to Twitter

Video is probably the best way to catch and keep an online audience’s attention. In the coming weeks, Twitter is making a move to boost video—and the high engagement associated with it—by allowing users to shoot, edit and post videos directly within its platform. | MORE »

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CES 2015: 7 Ways Wearable Technology Is Getting Smarter

As expected, wearable technology has stolen much of the spotlight in Las Vegas this week at the 2015 CES show. | MORE »

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PR Insider: Empowering Your Client in Three Simple Steps

In a highly competitive environment, strong relationships will make the difference between your client leaving you behind or staying with your agency.  | MORE »

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3 Lessons Brad Pitt Can Teach You About Using Metrics to Power PR

Barry Reicherter of Finn Partners and a speaker at PR News’ upcoming Google Conference for Communicators in San Francisco offers data and analytics lessons as seen through the fulcrum of three movies starring Brad Pitt. | MORE »

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Infographic: Women Predict 10 Trends For 2015

When it comes to the issues that women expect to be most concerned about in 2015, 29 percent of the respondents said they are worried about healthcare, followed by racial tension (20 percent) and job security (15 percent). | MORE »

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