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From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.
A press release headline is often where the first impression is made on journalists and readers.
PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.
With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.
Watch the audience’s Vine videos from PR News’ Social Media Icon Awards on April 17 in New York City.
As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.
At PR News’ April 18 Big 3 Conference, two measurement executives detailed how to establish KPIs for Facebook, Twitter and Pinterest that are tied to your organization’s business objectives.
More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.
SOCIAL MEDIA ICON AWARDS 2013PR News on Wednesday celebrated social media in public relations during PR News' Social Media Icon Awards Luncheon at the Grand Hyatt in New York City. The winners and honorable mentions …
Brands shouldn’t go ‘off the radar’ on social channels but they also need to take a major pause before they hit the Send button.
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