“Did you get my email?” For most reporters, the message is the auditory equivalent of long nails scraping across a blackboard. It’s one of several media pitching tactics that PR pros tend to rely on. And it’s wrong, not to mention alienating.
How management reviews and assesses the performance of its employees can have a major impact on morale within a company, the image it projects to the public, and its brand value.
Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.
Chip Wilson, founder of yoga apparel and accessories company, Lululemon found himself in an unfortunate situation after being ill prepared for a Bloomberg TV interview. In case you missed it, the company had to recall its yoga pants after it became quite obvious that its signature product was severely flawed.
One of the most significant effects of the digital age has been an explosion in live events and conferences. As we spend more and more time behind a keyboard we pine to get out into the field to press the flesh. It’s a similar drill for media relations, as brands organize press trips to give media reps a look-see at new products and services
As the nation celebrates Veteran’s Day today, corporations are doing their part to honor the men and women who have served our country: They’re developing hiring campaigns to bring veterans into the fold, which is also a great example of corporate citizenship.
What do you do when your CEO is under siege, the media smell blood and the story you’re trying to control takes on a life of its own?
My previous two articles set the stage for developing a successful tracking program. We begin by defining objectives and establishing tracking mechanisms to ensure proper data collection.