Measurement expert Katie Paine discusses three trends to follow in PR measurement; metrics she hopes communicators will soon retire; how to begin creating a measurement framework; and more.
Topics
The Evolution of Agency Billing: Are Hourly Rates Dead?
January 24th, 2024 by Nicole SchumanPRNEWS discussed recent agency trends with agency experts to see how fee structures are evolving and if digital tools such as artificial intelligence are moving fast enough to play a role.
AI Brand-Building: Navigating Hype Cycles, Job Fears and Tech Storytelling
January 24th, 2024 by Vijay Chattha and Daniela RodriguezOur author explores some of the key challenges in building AI brands, including navigating hype cycles, job-displacement fears and diving deep into the real scope of this technology.
How Many Target Audiences is Optimal for a Media Placement?
January 22nd, 2024 by Dustin SigginsMedia exposure requires reaching at least four target audiences to even begin creating worthwhile engagement. Our author explores who to target and how.
Why Mandatory Profile Verification is Critical to Rebuilding Trust and Credibility on Social Networks
January 19th, 2024 by James MawhinneyOur author touts the benefits of profile verification for providing clients with trustworthy reputations.
PR Roundup: Layoff Gone Viral, Edelman Trust Barometer, Hispanic Creatives
January 18th, 2024 by Nicole SchumanThis week’s PR Roundup looks at what went wrong in a recent tech layoff, this year’s findings in the Edelman Trust Barometer and how to work with Hispanic creators for brand communications.
Crisis PR: Lessons From Zara Ad Campaign That Critics Said Resembled Gaza Destruction
January 17th, 2024 by Thomas MustacIn December of 2023, the fashion brand Zara found itself in the spotlight for negative reasons due to the outcry over imagery that some have seen as incendiary. Here’s a look at the crisis and what businesses can learn from Zara’s high-profile mistakes.
[VIDEO] PRNEWS Live: Developing a Better Relationship between CEOs and PR Team
January 16th, 2024 by Nicole SchumanJoin PRNEWS Live for a discussion about building the bridge between CEOs and PR strategy with Greg Galant, cofounder and CEO of Muck Rack.
How CEOs Can Be Better Partners to Their PR Team (and Why It Matters)
January 16th, 2024 by Gregory GalantIt’s clear many CEOs know how important earned media, including PR, is to trust and credibility, but not all fully grasp its impact on the bottom line.
PR Roundup: Belichick and Rodgers Out, PR Budgeting for 2024
January 11th, 2024 by Nicole SchumanThis week’s PR Roundup follows up on Aaron Rodgers’s dust up with Jimmy Kimmel, how the New England Patriots handled Bill Belichick’s departure, and reveals the results of a survey on 2024 budget priorities for PR professionals.