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Integrity, Passion Distinguish Boston Globe From Lumosity in Crisis Mode

During the opening days of 2016, a hot new startup company, Lumosity, was hit with a $2 million fine for false advertising | MORE »

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How Influencer Outreach Brought a Well-Known Brand to New Heights

In the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter. | MORE »

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4 Facebook Video Features to Enhance Your PR Communications

Facebook wants to be your go-to source for video, so the social media giant has made a number of enhancements to its platform that will make video content more dynamic. | MORE »

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How to Pick the Social Media Analytics Tool That’s Right for You

Here’s four things communicators should consider when looking for a social media analytics tool. | MORE »

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PR Pros’ 11 Commandments for Working With Reporters

As a PR pro, are you doing everything you can to make your dealings with reporters positive and get them to trust and, yes, need you? | MORE »

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4 Reasons Why Snapchat May Be Right for Your Organization

Snapchat is assumed to be the social media platform of choice for high school and college students, and that disqualifies it for serious consideration by organizations dealing with older demographic groups. Or does it? | MORE »

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Should You Host a CSR Twitter Chat?

Build and engage in a community online just as you do in your CSR efforts. | MORE »

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How to Not Visually Scream ‘Marketing!’ on Instagram

Go with the flow and be part of the experience to get the most out of your Instagram strategy. | MORE »

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PR Lessons From Oscars and Apple Diversity Stories

With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation. | MORE »

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47% of Millennials Obsessed With Their Work Reputation vs. 37% of Gen Xers

Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.  | MORE »

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