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SOCIAL MEDIA KEYBOARD (2)

New Report Says Today’s CEOs Need to Engage Socially but Avoid Political Posts

January 23rd, 2018 by

CEOs need to adapt to the times, a new report from Ruder Finn says. The modern CEO needs to be engaged and open to authentic communication, it says, and that includes social media. What the report calls high-performing CEOs are active across social media platforms, but are avoiding posting about current events, progressive issues and politics.

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How the Women’s March Won Social Media

January 22nd, 2018 by

If your Instagram, Twitter or Facebook feed was a constant stream of images and video from the 2018 Women’s March this weekend, you were not alone. On the first anniversary of Trump’s inauguration, women (and men) took to the streets to protest the presidential administration and support fellow sisters at Women’s Marches across the country—and posted to social en masse. Marches were organized in nearly every major U.S. city from New York to Dallas.

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Looming Algorithm Change Pushes Advertisers to Facebook Watch

January 22nd, 2018 by

Top communicators have pointed to video—where Facebook has made major investments in recent years—as the next best frontier of online advertising. While Facebook Live remains a popular and highly viewed feature for organic content, Facebook Watch seems to be the frontrunner for Facebook’s ad business. Here’s what we know so far about advertising on Watch.

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Boingo CTO: 2018 Is Looking ‘Smart’

January 19th, 2018 by

From shooting star drone performances to an outdoor showcase of self-driving vehicles, breakthrough innovations were on display at CES this year. A common theme that was evident across the exhibit halls and panel discussions was connectivity and all things “smart.” Without connectivity, nearly every innovation showcased—virtual reality, artificial intelligence, robotics, you name it—would be lifeless and considered anything but smart. Here’s a look at where connectivity and smart innovations took center stage.

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YouTube Cracks Down as It Stems the Tide Pod Challenge

January 18th, 2018 by

YouTube is trying to manage the tide of the troubling Tide Pod Challenge, deleting posts of users eating the colorful detergent packets, in the latest black eye for the platform. While the trend has prompted Tide’s parent company, Procter & Gamble, to mount a public service campaign, it also underscores YouTube’s challenges in governing its content and addressing advertiser concerns.

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How to Build a Dashboard to Reflect Business Goals

January 18th, 2018 by

Building a dashboard seems easy enough. Make sure it presents relevant metrics and tracks your path toward success. A former communications executive at a major U.S. bank, Peter Osborne explains how it’s a bit more complicated. He also provides step-by-step instructions so you can create a dashboard that links communications metrics to relevant business goals.

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Ann Curry Finally Gets the Last Word—and the Word is ‘Culture’

January 17th, 2018 by

It seemed that the Matt Lauer scandal was behind us now that the former star was gone and his replacement, Hoda Kotb, was installed in his anchor chair. In addition, Katie Couric said the ousted Lauer was “not the Matt we knew.” But this morning former Today Show anchor Ann Curry said the Lauer incident was not a surprise to her and that there was a culture of verbal abuse at NBC. Has the network really moved on from this scandal?

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4 Ways CVS Hit the (Beauty) Mark With Photo Manipulation Ban

January 16th, 2018 by

In an effort to combat harmful advertising in the beauty industry, CVS has made a commitment to keep it real. The retail chain has unveiled its Beauty Mark campaign, promising that it will no longer “digitally alter or change a person’s shape, size, proportion, skin or eye color or enhance or alter lines, wrinkles or other individual characteristics” in the imagery it creates for its stores and marketing.

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4 Event PR Takeaways From CES 2018

January 16th, 2018 by

The Consumer Electronics Show is already a loaded PR coin. On one side there’s the opportunity to amplify messaging to hundreds of thousands of attendees and an exponential audience tuning in to media coverage. On the other is the challenge of rising above the throng, which this year includes a 146-inch TV and laundry-folding bots. Stir in some torrential rainstorms, power outages and grumpy attendees, and we’ve got a good list of challenges and takeaways from this year’s spectacle.

SOCIAL MEDIA KEYBOARD (2)

PRNews/LexisNexis Survey: Few Brands Have Formal Structures for Social Listening

January 16th, 2018 by

Is anyone listening? When it comes to social listening, the answer is yes. The trouble is that nearly 40% of brands lack a formal plan for social listening, according to new survey from PRNews and LexisNexis. Even more concerning is that these brands have failed to implement procedures for what happens when social listening picks up a potential issue.