Topics


avatar

3 Easy Ways to Boost Your Google Search Rankings

These days, it’s not enough to write killer copy in which the message hits readers where they live. PR pros need to master several disciplines designed to raise their brand profile in a Google search. | MORE »

Leave a comment

avatar

6 Ways to Integrate Social Data Intelligence Into Your PR Strategy

The mass of “social data” now available can be an incredible source of information, but now PR/Comms professionals need to learn how to pull insights from this ocean of information. | MORE »

Leave a comment

avatar

The Power of Communities in Building Your Brand

Communities can be a great benefit for your brand by freely engaging in activities that are essential to your organization’s success.  | MORE »

Tags: , , | Leave a comment

avatar

A Day in the Life of PR: 13 Quick Videos

PR pros commonly say they love their jobs because no day is quite the same. A given day for a communications professional can include many different, exciting challenges—from handling media relations during a front-page crisis to implementing a new social media platform to coordinating the latest corporate sustainability initiative and everything in between. | MORE »

Leave a comment

avatar

One-Way ‘Conversations’ Plague Brands

If your brand is doing all the talking on social media, then you are missing the value that social can bring to your organization. | MORE »

1 Comment

avatar

7 Crisis Tips for When the Roof Caves In

Every organization is vulnerable to a crisis at any time. Here are some practical steps to make sure you can navigate through the storm.  | MORE »

Tags: , | Leave a comment

avatar

3 SEO Tips to Win Attention for Your PR Content

Writing well is still the coin of the realm for communicators. But, in a digital age, PR pros who want to enhance their value must tailor their writing for SEO (search engine optimization). | MORE »

Leave a comment

avatar

How to Attract and Retain PR Clients

Doing PR for a client is more than just getting them good clips. It is about understanding their business and helping it grow. | MORE »

Leave a comment

avatar

The Week in PR, June 1- June 8

The revenge of old media, the popularity of PR and IHOP’s new dish.  | MORE »

Leave a comment

avatar

Key Questions for New Business

When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations. | MORE »

Leave a comment