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From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.
PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.
As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.
At PR News’ April 18 Big 3 Conference, two measurement executives detailed how to establish KPIs for Facebook, Twitter and Pinterest that are tied to your organization’s business objectives.