Topics


avatar

Shareholder Lawsuit Looks to Nail Yelp for Fake Reviews

The Yelp lawsuit points to a major issue for companies that make use of online recommendations and endorsements, as consumers may start to fight back. Before you incur a multi-million dollar class action lawsuit, here are some tips for cleaning up your endorsement policy. | MORE »

Leave a comment

avatar

Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16. | MORE »

Leave a comment

avatar

Russian Hackers Breach 420,000 Websites—Is Your Organization Next?

The potential for data vulnerability exploitation has created a situation where communicators must prepare for the looming threat of a data security crisis. | MORE »

Leave a comment

avatar

Rebranding Tips for Nonprofit Organizations

Nonprofits may not have the fiduciary responsibilities of for-profit companies. But when it comes to enhancing the visibility of the organization, communicators for nonprofits play just as big a role as their brethren on the for-profit side. | MORE »

Leave a comment

avatar

Bracing for When (Not if) Your Brand Has to Apologize

Apologies are a delicate art. Of course, a lot depends on the blowback from the public about what was done or said, and the severity of the crisis. | MORE »

1 Comment

avatar

The Guardian’s PR/Climate Change Survey Raises Agency Allegiance Questions

According to the Guardian, major PR firms have agreed that they will not represent clients who deny man-made climate change or take campaigns seeking to block regulations limiting carbon pollution. But it’s not that cut and dry. | MORE »

Leave a comment

avatar

PR Insider: The Do’s and Don’ts of Securing a PR Internship

Four years ago, I was on the hunt for a PR internship that might lead to a full-time position. Now, I offer some tips for young professionals seeking their next employer.  | MORE »

Tags: , , , | Leave a comment

avatar

Infographic: How to Improve Your Company’s ‘Call to Action’

Generating earned media is hardly a given, and PR pros are constantly on the hook to find other ways to get fannies in the proverbial seats. | MORE »

1 Comment

avatar

Proving the Worth of PR by Measuring New Audiences

In order to tie PR to sales, we need to understand the processes by which PR’s outcome (audiences) becomes part of the sales process. | MORE »

Leave a comment

avatar

Media Consolidation Creates New Opportunities for PR Pros

As the tectonic plates of media continue to shift to online properties and social media platforms, traditional media outlets are trying to gobble up competitors and consolidate the assets. | MORE »

Leave a comment