SXSL, white house

7 Ways the White House Built Buzz Around the SXSL Live Stream

October 3rd, 2016 by

At the beginning of September, the White House announced South By South Lawn (SXSL), an innovation-themed event slated for Oct. 3 produced in tandem with—and based on—the iconic South by Southwest (SXSW) music, technology and film festival. The timing of the announcement gave SXSL planners only a month of lead time to build buzz and encourage audiences nationwide to tune in for the live stream, which garnered hundreds of thousands of live viewers.


The Second Pillar Of Successful Start-Up Communications: Relationships

October 3rd, 2016 by

Relationships should be just as much a part of your brand strategy and business plan as your basic production model. These relationships form both internally and externally and require a keen emotional intelligence.


Toughest Challenges for CCOs & CMOs: Analytics Expertise and Silo-Busting

October 3rd, 2016 by

What are your toughest challenges? What would help you do your job better? The Conference Board asked those questions of CMOs and CCOs who said analytics and silo busting two important topics.


How to Develop an Engaging Snapchat Content Strategy Without Breaking the Bank

October 3rd, 2016 by

As you’ll see in this first of a two-part series on content for Snapchat, the advice is to continue to assume it’s best that snaps avoid feeling like ads.


What Young PR Hires Are Thinking and How to Help Them Succeed

October 3rd, 2016 by

More than likely the young hire is arriving at your company with a basic knowledge of communications and much curiosity. I’m generalizing, but I feel new college graduates are adaptable, careful listeners and hungry to learn everything they can about your company.


Question 1 From Influencers You Pitch: What Audience Can You Deliver?

October 3rd, 2016 by

It’s become part of the journalist’s editorial calculations by necessity. If they cover you, how many page views can you deliver to them?


Why ESPN’s Doubling Down on Video Skills for PR Team

October 3rd, 2016 by

Video is growing as a viewing habit with consumers in the U.S. and abroad. Similarly, video has become more and more important in ESPN’s PR effort.


Twitter Makes ‘Moments’ Feature Available to All Users

September 30th, 2016 by

While Twitter Moments aren’t new to the platform, it’s taken some time for average users to get their hands on the feature. When Moments hit the scene, it was a highly regulated and carefully aggregated stream of content. Dedicated staff and Twitter’s content partners patched together tweets, images and Vines to tell important and trending stories in a more concise way than sifting through the platform’s deluge of content. Now, all Twitter users can create Moments to share with the world.


How to Get Your App Covered by the Media, in 4 Steps

September 30th, 2016 by

Increasing competition and a rapid shift in technology have made both the mobile app and journalism industries particularly volatile in recent years. Mobile app market saturation is at an all-time high, making it difficult for app creators to enter the industry and gain exposure. Meanwhile, the journalism industry is struggling with monetization as the advertising landscape evolves, being forced to re-evaluate the way it serves online content.

periscope, celebrity, arnold schwarzenegger, seth meyers, aaron paul

Periscope Widens Its Influencer Pool With VIP Program

September 29th, 2016 by

Twitter’s live streaming platform Periscope has unveiled a three-tiered VIP Program, in which users with a sizable Periscope following can apply to receive benefits including increased visibility and discoverability, a direct line to Periscope staff and a private channel for networking with other VIPs. The program is divided into three tiers (Bronze, Silver and Gold) based on number of followers, average number of stream viewers and streaming frequency.