What is the best way to react to negative news? Since many stories fade quickly, is a reaction always warranted? By responding, you run the risk of keeping the story alive and encouraging additional coverage. Still, there are times when a response is necessary to curtail a serious hit to your reputation and/or sales.
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The Week in PR, July 6- July 13
July 13th, 2015 by PRNEWSBurson-Marsteller rolls out a new Cuba offering, Toyota’s PR chief resigns and the latest Reputation Institute rankings.
7 Tumblr Tips for Getting Your Content Shared
July 13th, 2015 by PRNEWSWith the intense competition for eyeballs, getting your company’s blog post read can be difficult. Tumblr, for example, hosts more than 243 million blogs, so standing out is critical.
How an Integrated Media Campaign Tackled the Delicate Subject of Childhood Obesity
July 13th, 2015 by Krisleigh HoermannIn 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging segments of the population to expand the fight against both heart disease and stroke.
4 Questions for Ben Parr: Igniting a Bonfire of Attention for Your Brand
July 10th, 2015 by Steve GoldsteinAt PR News’ Big 4 Social Media Conference, “Captivology” author Ben Parr will discuss the practical applications of his findings about the deep-rooted, primal nature of human attention, and how technology has altered the way attention is captured.
Building a PR Agency Client Roster
July 9th, 2015 by Erin AllsmanIn PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.
This One Simple Question Can Transform Your Business Relationships
July 9th, 2015 by Diane SchwartzThe moving company that assisted with our house move last week sent us a hard-working crew. Hauling boxes and furniture to and fro, they didn’t spend much time chatting, but when they did they usually framed it in a question: “How am I doing?” When Danny, the head mover, first asked me that question I […]
This One Simple Question Can Transform Your Business Relationships
July 9th, 2015 by Diane SchwartzIn the course of a week, a month, a year, how often do you check in, one on one, with your customers, business partners, clients, journalists, colleagues and stakeholders and as them “How am I doing”?
This One Simple Question Can Transform Your Business Relationships
July 9th, 2015 by Diane SchwartzThe moving company that assisted with our house move last week sent us a hard-working crew. Hauling boxes and furniture to and fro, they didn’t spend much time chatting, but when they did they usually… Continued
7 Tips for Choosing Social Media Tools
July 8th, 2015 by Caitlin WolfOnly your team can identify what you need in a social media tool. Armed with these tips, you’re better prepared to choose a long-term partner and avoid this being a painful process.