Getting face time with reporters who cover your sector doesn’t ensure that they’ll give your story/company/campaign coverage—although that’s certainly a possibility—but it should go a long way in helping to cultivate the relationship and put your company on a short list of sources.
Topics
4 Ways to Stay Connected with the Millennial Workforce
August 10th, 2015 by Jeff CorbinHow the use of mobile in internal communications is critical to keeping this important demographic engaged and connected.
Report Card: Cosby, Planned Parenthood Diverge on Strategy and Effectiveness
August 10th, 2015 by Katie Paine, CEO, paine publishingThere is nothing pretty about the Planned Parenthood crisis or the situation confronting Bill Cosby. Abortion and sexual assault are controversial and uncomfortable topics. Both are indicative of how society traditionally has viewed subjects that no one wanted to talk about—and how that is changing rapidly.
8 Tips for Boosting Your Snapchat Campaign
August 10th, 2015 by PRNEWSMove over, Facebook? Snapchat says users now send at least 700 million photos and videos per day via the ephemeral-messaging service.
3 Case Studies from Organizations Making Press Releases Work More Effectively
August 10th, 2015 by PRNEWSWriting obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing.
5 Ways to Bolster Your Corporate Social Responsibility Storytelling Effort
August 10th, 2015 by Maureen O’ConnellPR professionals need to develop corporate social responsibility (CSR) programs with messages that will differentiate their brand, demonstrate results and meet organizational goals.
Larger Agencies Look to Hourly Billing Rates to Make Up for Recent Losses
August 10th, 2015 by PRNEWSWe noted recently that PR agencies with revenue of $10 million to $25 million (or more) took a hit on their operating profit due to increased staffs, compared with agencies with lower revenue (PR News, July 20). Now larger agencies are trying to make up for their losses.
The Week in PR, August 3 – August 10
August 10th, 2015 by PRNEWSUsing words designed to boost emotional engagement, marketers shun visual storytelling techniques and Robert Gray takes charge at PR Newswire.
How to Prep the Boss For a Major Presentation
August 5th, 2015 by Matthew SchwartzAs the GOP prepares to hold its first presidential debate in Cleveland Thursday night, many PR pros are probably asking: How would I advise the 10 White House wannabes participating in the debate? Civilians most likely will watch the debate to see, for example, if Republican frontrunner Donald Trump sticks his foot firmly in his […]
How to Prep the Boss For a Major Presentation
August 5th, 2015 by Matthew SchwartzAs the GOP prepares to hold its first presidential debate in Cleveland Thursday night, many PR pros are probably asking: How would I advise the 10 White House wannabes participating in the debate? Civilians most likely will watch the debate to see, for example, if Republican frontrunner Donald Trump sticks his foot firmly in his […]