Good communicators know the rules of what and what not to do on Twitter. But let’s assume a bad tweet has escaped out into the world. How do you recover?
Topics
Redskins Twitter Fail Is a Lesson and a Reminder to Communicators
September 3rd, 2015 by Richard BrownellHow to Launch and Develop Multi-Platform Audience Campaigns
September 2nd, 2015 by Seth ArensteinTo ease your burden when beginning to plan multi-platform audience campaigns, we asked Jennifer Brain-Mennes how she begins thinking about multi-platform audience campaigns, what is the toughest hurdle and how Post’s campaigns are measured.
Is PR Behind the Technology Curve?
September 2nd, 2015 by Starr BakerHere’s a snapshot of new tools that are changing the PR industry, and have the potential of upping your performance.
3 PR Content Metrics You Need to Take More Seriously
September 1st, 2015 by Mark RenfreeThere’s no denying the three pillars of social media metrics: engagement, reach and conversions. Prioritizing and classifying them, however, is no small task.
The Ideal Crisis Response Team for Communicators
September 1st, 2015 by Andrew Blum, AJB CommunicationsMaking up a plan when a crisis hits will leave you several steps behind as it escalates. Here is how a crisis PR team should be structured to be ready in minutes.
4 Social Media Data Management Tips
August 31st, 2015 by Richard BrownellHere are some tips on how to sift through the social media data you have received and make your measurement efforts productive.
7 PR Leaders Weigh In on Way Ahead for Subway
August 31st, 2015 by Seth ArensteinWe asked PR thought leaders how they would counsel Subway during the next 3-5 months.
10 Tips for Using the PESO Model to Score Earned Media Coverage
August 30th, 2015 by Dave ArmonCompeting with the ratings-first and click-bait mentality of on-air and online news outlets can be a lesson in futility for PR pros tasked with telling their organizations’ stories.
How PR Leaders Can Retain the Summer Spirit in the Workplace
August 30th, 2015 by MIKE MCDOUGALL, PRESIDENT, MCDOUGALL COMMUNICATIONSBefore throwing yourself headlong into a race to year’s end, commit to finding a few ways to keep a bit of that summer-like mindset in the mix.
How to Build Great PR Teams With Non-PR Pros—and Why You Should Try It
August 30th, 2015 by PRNEWSThe secret to building an effective PR team could be to steer clear of PR.