There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of. So, as in years past I present to you the Epic List of Useless Words, Sayings and Retorts. This is […]
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5 Brand Identity Writing Tips
September 21st, 2015 by Julie LellisIt is the PR writer’s job to develop and craft relevant and potent messaging that reinforces identity. Here are some tips to help you write with identity in mind.
How to Prepare Your Brand for the Facebook ‘Dislike’ Button
September 21st, 2015 by SARAH SEGAL, DIRECTOR, MEDIA RELATIONS, CORPORATE MARKETING, THE BLUESHIRT GROUPThe news last week that Facebook is working on a dislike button means PR professionals should be thinking about how they will guide brands through this new wrinkle and protect against misuse of such a device.
This PR Campaign Showed America Who Puts the Food on the Table
September 18th, 2015 by Mark RenfreeBayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community.
What’s the Most Important PR Metric? Wrong Question
September 18th, 2015 by Steve GoldsteinAt PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled out for brands such as Cheerios, Yoplait and Pillsbury. Historically, there’s been a lack of consistent PR measurement across General […]
What’s the Most Important PR Metric? Wrong Question
September 18th, 2015 by Steve GoldsteinAt PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled… Continued
How Saint Gobain and Brownstein Group Reintroduced a Brand to the World
September 18th, 2015 by Erin Allsman and Carmen FerrignoWhat do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?
What’s the Most Important PR Metric? Wrong Question
September 18th, 2015 by Steve GoldsteinAt PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled out for brands such as Cheerios, Yoplait and Pillsbury. Historically, there’s been a lack of consistent PR measurement across General […]
Why Apple’s iOS Update Should Make Communicators Rethink Mobile
September 17th, 2015 by Mark RenfreeBy cutting out ads on mobile-friendly websites, the company is nudging communicators to place more value on in-app ads.
How to Plan for the ‘Golden Hour’ in Crisis Communications
September 16th, 2015 by Gene GrabowskiIn incident management, just as in emergency medical care, what you do in the first 60 minutes, or the Golden Hour, often determines whether your event remains manageable or erupts into a full-blown crisis.