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2015 Agency Elite Awards: Content Marketing

October 27th, 2015 by

Winner: Goldstein Group Communications, Inc.—Littelfuse Speed2Design 2014 Since 2012, Speed2Design has showcased the importance of implementing circuit protection early in the design process, providing the right information at the right time. The company shifted away… Continued

Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success

October 27th, 2015 by

What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […]

Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success

October 27th, 2015 by

What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog.… Continued

Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success

October 27th, 2015 by

What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past … Continued

Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success

October 27th, 2015 by

What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […]

PR News Announces 2015 Platinum PR Award Winners

October 26th, 2015 by

PR News recognized the winners and honorable mentions at its 2015 PR Platinum and Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.

How to Write for PR with Inspiration from Literature

October 26th, 2015 by

Stop writing boring material. Instead, embark on a grand adventure and take the reader along with you.

Self-Confidence, Sharing Resources, Acceptance of Larger Goals are Keys to Integration

October 26th, 2015 by

It’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results.

VW’s Letter to Owners Works Because It’s Brief, Informative, Apologetic and Accepts Blame

October 26th, 2015 by

These types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important.

Supportive Senior Execs are Critical to Building, Retaining Diverse Workforce

October 26th, 2015 by

Sometimes a survey stands alone. Its data is acknowledged and then placed on a shelf to gather dust. Last week’s PRSA Foundation study of the attitudes of young Black and Hispanic PR professionals is meant to kick off a larger effort.