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Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are.

It just got a whole lot easier for consumers to search for products on Pinterest.

Useful, concise content that can have an impact on corporate efficiency and profits is valued by search engines, whether it’s in the form of a press release or news article.

Social media success does not readily translate into a higher ROI for your brand. Here are some questions to ask to help clear things up.

A loyalty guru discusses the various elements that hard-wire the human brain to be loyal.

When dealing with measurement, prevent yourself from getting lost in the weeds by focusing on what matters to the executives.

PR News recognized the winners and honorable mentions at its 2015 Digital PR Awards luncheon at the Yale Club in New York City on November 9, 2015.

Green Bay Packers head coach Vince Lombardi once said, “It’s not whether you get knocked down, it’s whether you get up. The greatest accomplishment is not in never failing, but in rising again after you fall.” The same can be said for brands.

Winner: Entropy Solutions – Phase Change Matters blog Entropy Solutions has been producing PureTemp, the world’s first 100% renewable phase change material, since 2007. The mission of its 2014 digital initiative was to establish PureTemp's… Continued

Winner: ExxonMobil – Be An Engineer Campaign The overall objective of the ExxonMobil – Be An Engineer (BAE) Campaign was to celebrate the 'E' in STEM—i.e., shine a light on the “engineering” aspect in the… Continued