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Now is the time of year when we dispense a lot of thanks. Yet after the ball drops in Times Square and we start referring to the year 2016, the amount of thanking we do… Continued

Now is the time of year when we dispense a lot of thanks. Yet after the ball drops in Times Square and we start referring to the year 2016, the amount of thanking we do will undoubtedly diminish. Whether at work or at home, we are avid thankers between now and December 31. Why not … Continued

Now is the time of year when we dispense a lot of thanks. Yet after the ball drops in Times Square and we start referring to the year 2016, the amount of thanking we do will undoubtedly diminish. Whether at work or at home, we are avid thankers between now and December 31. Why not … Continued

It’s relatively easy to anticipate macro trends in technology for 2016. It is much harder to predict how those trends will change the communications profession.

From August to October 2015, social actions, or the sum of Likes, Comments, Shares and Retweets across Facebook, Twitter and Instagram, for the retail industry rose 37% vs the same period in ’14, according to Shareablee data provided to PR News.

Whether to analyze performance success in 2015 or set a benchmark for 2016, measurement can provide a strategic roadmap for communicating with the public.

This ain’t your father’s crisis PR. It’s time to adapt.

PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard.

In a time when CEOs and other high-level executives have become the public face of an organization, communicators can learn much from both the brevity and gravity of Lincoln’s address.

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.