Karen van Bergen, CEO, Porter Novelli Flexibility is paramount for the CEO of a global PR firm, and Karen van Bergen has shown this quality time and again in her work with Porter Novelli. With… Continued
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Brands are Abandoning Vine, But the Video App Isn’t Totally Useless
December 8th, 2015 by Mark RenfreeAs new platforms continue to develop and put interesting spins on visuals, one platform has almost completely faded from the communicator’s arsenal: Vine.
Crisis Response Should Be a Reflex: 7 Important Steps for Your Organization
December 8th, 2015 by Ian James WrightCreating an organization is like creating a living thing; don’t forget to give it reflexes to help it survive.
11 Smart Steps All Communicators Should Take Before Year’s End
December 8th, 2015 by Diane SchwartzLet’s assume you are brilliant. And you’re an inspiration to your peers, an asset to your organization. Let’s also assume that while you’re an A-player you still have a lot to learn. As the late,… Continued
11 Smart Steps All Communicators Should Take Before Year’s End
December 8th, 2015 by Diane SchwartzLet’s assume you are brilliant. And you’re an inspiration to your peers, an asset to your organization. Let’s also assume that while you’re an A-player you still have a lot to learn. As the late, esteemed UCLA coach John Wooden noted, “It’s what you learn after you know it all that counts.” If you’re still … Continued
11 Smart Steps All Communicators Should Take Before Year’s End
December 8th, 2015 by Diane SchwartzLet’s assume you are brilliant. And you’re an inspiration to your peers, an asset to your organization. Let’s also assume that while you’re an A-player you still have a lot to learn. As the late, esteemed UCLA coach John Wooden noted, “It’s what you learn after you know it all that counts.” If you’re still … Continued
Can Chipotle Overcome Its E. coli Crisis?
December 7th, 2015 by Seth ArensteinYou can do everything correctly in a crisis, yet your brand still may suffer. On the other hand, the end game is just that—and it takes a while before most crises come to a close. Certainly Chipotle illustrates this.
PR Without Borders
December 7th, 2015 by Simone EmmisonYour messaging can gain a lot from working across borders, and the different perspectives people may offer.
How to Harness Influencers to Simplify and Improve Your Social Analytics
December 7th, 2015 by BY MARGOT SAVELL, SVP, HEAD OF GLOBAL MEASUREMENT, HILL & KNOWLTON STRATEGIES, RESEARCH & DATA INSIGHTSThe magnitude and reach of social media conversations can make analytics overwhelming, complex and expensive. But it doesn’t have to be. Instead of trying to analyze every person’s posts, in every
11 Tips to Help You Prove PR Value in 2016 and Beyond
December 7th, 2015 by Mark WeinerAs we enter the high season of planning for 2016, we must recognize that the executives who invest in PR have become more discriminating when evaluating our performance. The challenge to prove the value of