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With some 176,000+ people converging on Las Vegas, January 6-9, for CES, how does one survive? Get around? Think?

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.

As communications specialists we will always be in a position to add value. The question is: how can our skills add the best value?

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.

The use of multimedia is standard practice in news content. It is the ability to make multimedia interactive and invite people to be a part of the process of discovery.

Being environmentally conscious can’t just be a PR stunt. It has to become a way of life for your organization.

The media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it.

If you created a campaign that was this widely viewed but also this widely derided, would you be promoted or censured?

CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”

The brands that stand out on Pinterest are those that are dedicated to high-quality, professional photography that are created with Pinterest in mind.