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By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills.

Do Herbert Diess’ remarks set the right tone for renewing trust in Volkswagen?

On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.

More preparedness equals fewer things to worry about, which lets your personality shine.

We've all had to deal with unhappy customers, whatever our line of work. If you're an agency PR pro, you have to respond to unsatisfied clients from time to time. If you're an in-house PR… Continued

As the big social networks continue to move closer to the pay-to-play model, the lines between PR and advertising are becoming even more blurred.

We’ve all had to deal with unhappy customers, whatever our line of work. If you’re an agency PR pro, you have to respond to unsatisfied clients from time to time. If you’re an in-house PR or marketing pro, perhaps you’ve seen customer dissatisfaction played out in public on Twitter. It can be disheartening for sure, … Continued

We’ve all had to deal with unhappy customers, whatever our line of work. If you’re an agency PR pro, you have to respond to unsatisfied clients from time to time. If you’re an in-house PR or marketing pro, perhaps you’ve seen customer dissatisfaction played out in public on Twitter. It can be disheartening for sure, … Continued

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