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Sharon Reis, partner at GYMR Public Relations and a speaker at PR News’ upcoming Business Leadership Boot Camp for Communicators on March 14 in Washington, D.C., lists some habits PR pros need to break to take a more business-focused, bottom-line approach to all their efforts.

Rule #1: Your first responsibility isn’t to your PR agency, it’s to yourself and your family.

Apple had to make a choice that would split its audience no matter how they responded to the FBI.

Jill Zuckman, managing director of SKDKnickerbocker and a speaker at PR News’ Business Leadership for Communicators Boot Camp on March 14 in Washington, D.C., shares four recommendations to mitigate the risks of involving the CEO directly in your PR programs.

When it comes to leadership, there are many people who get it right, but far too many people get it wrong.

Even though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content dump.

There were other stories last weekend, but all we talk about is Kanye and Taylor. How can brands cut through that clutter?

It’s every company’s worst nightmare: Your business is in the news, and not for something good.

But what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.

Nearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.