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Of late, it seems that there are more debates happening around Advertising Value Equivalents (AVE) (aka Assessment by Voodoo Economics) than about the 2016 election.

Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign.

Most of us in PR have become accustomed to using slides for most or all of our presentations. But do we now rely on slides too much?

PR and communication agencies are known for brainstorming with their employees to spark creative concepts—ideas that take shape as clever campaigns, strategies, taglines or other essential messages.

At the PR News Social Media Summit in Huntington Beach, Calif., Sean Swentek, VP of Social Media with Opus Bank, shared with attendees six things to consider when choosing an analytics tool.

Everyone is working with drastically lower promotional video budgets now because it costs so much less.

Facebook rolled out its new extension of the Like system yesterday, which the company is calling “Reactions.” By opening up the platform to a slightly more nuanced expression of human emotions, Reactions offer businesses five new emotions to more accurately gauge how their messages resonate.

If you want to be an Instagram pro, follow the lead of brands that are doing it right.

Whether you’re looking for tips for using social media or just want to stay up on the latest industry trends, these 4 podcasts are sure to help.

In the wake of the Michigan shootings, it didn’t take long for at least one of Uber’s competitors to send a pointed marketing email to its database. Seasoned professional communicators can probably guess what followed. The takeaway for any brand whose competitor is dealing with the death of either employees or customers is to step back, wait and put yourself in the mind-set of the families whose lives have been changed forever.