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Customer Comms Drives Consumer Trust

June 13th, 2011 by

Communications from a service provider is one of the leading influencers of trust, and every interaction—in person, online or with a call center—is an opportunity to build or break trust.

Case Study: Laughing Matters: Comedy and Event PR Come to the Rescue of Gilda’s Club of Northern New Jersey

June 13th, 2011 by

In the face of a dwindling pool of private donors, a nonprofit organization providing support to those living with cancer boosted its presence in the local media with the help of top comedians and a thematic focus on a clubhouse reconstruction.

Quick Study: Global Communication Functions Becoming the Norm; Customer PR Drives 20% of Trust in Companies

June 13th, 2011 by

â–¶ It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their… Continued

How to Keep Your Digital Programs ‘FTC-Free’

June 13th, 2011 by

Working with online paid brand advocates without awareness of the Federal Trade Commission’s prior activity can open up your company to liability.

Delta Dances to a Merciless Military Drumbeat

June 10th, 2011 by

Delta Air Lines had to resort to a policy change and two public statements to manage the flow of negative comments after a video created by angry U.S. soldiers went viral.

An Ill-Timed Missive From Citi

June 9th, 2011 by

Another PR lesson learned in this brutal season of online hacking: When your data’s been breached, quickly pay a visit to your marketing team.

No Myths Here: 5 Twitter Lessons Learned From the Discovery Channel

June 8th, 2011 by

The Discovery Channel’s @MythBusters account didn’t earn more than 500,000 engaged followers based on the show’s star power alone. Here are five lessons learned to instantly boost your Twitter strategy.

Another Day, Another Viral Lie

June 8th, 2011 by

P.T. Barnum would thrive in this era of knee-jerk news reports, blog posts and tweets.

The Demise of the Press Release Is Greatly Exaggerated

June 8th, 2011 by

Dentsu Communications’ SVP/managing director Jim Miller describes how, with custom tailoring and punchy quotes, the press release can still be the best way to present your story.

Wheel Advantage: Five Benefits of the Hub and Spoke Social Model   

June 8th, 2011 by

For companies with multiple social media destinations, the Hub and Spoke social media management model can spur greater engagement and increase collaboration with employees and customers.