Topics

Develop Your Digital Identity With a Savvy Online-Centric Employee Style Guide

May 16th, 2011 by

A rebranding initiative isn’t complete without an internal style guide that reflects the organization’s changed messaging and culture, plus employees’ specific needs and skills.

Nonprofits and Corporate Partners: Adding Value Is the Big Payoff

May 16th, 2011 by

Nonprofit organizations should consider a corporate partnership more than just a revenue source, instead developing a long-term relationship with mutually beneficial objectives.

Social Marketing ROI Remains Murky

May 16th, 2011 by

While more companies are investing in social and mobile initiatives, return on these investments remains unclear.

Metrics Prove PR Value at a Price

May 16th, 2011 by

For PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high.

Burson-Marsteller Hits the Delete Button

May 15th, 2011 by

In this socially connected world, there’s no such thing as too much transparency—especially on Facebook.

11 Facebook Tips for PR Pros: PR News Facebook Conference Preview 

May 13th, 2011 by

The speakers at the sold-out May 24 event provide 11 Facebook tips for PR pros, just a small sliver of the insights and strategies to be discussed in New York.

Facebook’s Network Effect on the News: Key Takeaways for Any Brand

May 12th, 2011 by

With Facebook serving as a common online space for consumers and brands to share, like and interact with content, it’s important for PR pros and marketers to understand how that content is being discovered and disseminated.

A Dangerous Toddler Chair, and a Slow Response 

May 11th, 2011 by

When it comes to even a hint of a recall of a children’s product, a delayed statement is like gasoline on a fire.

No Longer Your Mother’s Employment Database, LinkedIn Proves Powerful for PR

May 9th, 2011 by

With more than 100 million members and an IPO that values the company at more than $4 billion, LinkedIn has become a popular outlet for driving brand awareness that deserves more attention from PR pros.

PR News Council Roundtable: Lots Keeping Nonprofit PR Pros Awake

May 9th, 2011 by

PR News’ Nonprofit PR Council members weigh in on their most pressing challenges, including managing resources for social media outreach and, especially, measuring the results of their communications efforts.