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Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio

May 8th, 2012 by

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.

Coca-Cola Tops Brand Rankings—Retailers Make Gains

May 8th, 2012 by

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.

Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio

May 8th, 2012 by

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.

Coca-Cola Tops Brand Rankings—Retailers Make Gains

May 8th, 2012 by

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.

Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland

May 7th, 2012 by

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.

Media Relationships a Big Factor in Taking on Controversial Clients

May 7th, 2012 by

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.

Media Relationships a Big Factor in Taking on Controversial Clients

May 7th, 2012 by

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.

Twitter Paid Products: A Little Knowledge Could Supercharge Your Social Outreach

May 7th, 2012 by

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.

Twitter Paid Products: A Little Knowledge Could Supercharge Your Social Outreach

May 7th, 2012 by

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.

Consumers Down on Corporate Leaders

May 7th, 2012 by

Corporate leaders and large international companies have seen their public trust diminish dramatically.