Topics

Tip Sheet: PR Principles as a Basis for Success as a CEO

April 23rd, 2012 by

Former PR pro and current CEO Kelly McCormick Sullivan says that PR skills such as the ability to communicate a strategic vision have served her well in the top leadership slot.

How to Harness the Power of the Exclusive Story

April 23rd, 2012 by

With the right strategy, an exclusive can make your story’s importance rise significantly.

5 Tips for Kick-Starting Your Pinterest Efforts Today

April 23rd, 2012 by

Think Pinterest is right for your brand? Better Homes and Gardens’ digital editorial manager Kaelin Zawilinski shows you how to get started right away.

How to Harness the Power of the Exclusive Story

April 23rd, 2012 by

With the right strategy, an exclusive can make your story’s importance rise significantly.

5 Tips for Kick-Starting Your Pinterest Efforts Today

April 23rd, 2012 by

Think Pinterest is right for your brand? Better Homes and Gardens’ digital editorial manager Kaelin Zawilinski shows you how to get started right away.

PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success

April 23rd, 2012 by

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.

Millennials Say Lives Enriched by Social Media Bonds

April 23rd, 2012 by

Millennial consumers are not only more likely to explore brands’ presence on social networks than other generational groups, they are so more likely to believe their social media connections better their lives.

PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success

April 23rd, 2012 by

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.

Millennials Say Lives Enriched by Social Media Bonds

April 23rd, 2012 by

Millennial consumers are not only more likely to explore brands’ presence on social networks than other generational groups, they are so more likely to believe their social media connections better their lives.

6 Tips for Running a Facebook Contest

April 20th, 2012 by

Facebook is stringent when it comes to running contests, but if you comply with its rules, the rewards can be great for your brand.