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Quick Study: Execs Brush Off Green Claims—Unless It’s Their Own; 
More Americans Consume Local News the Mobile Way

April 11th, 2011 by

â–¶ Execs Wary of Sustainability Efforts: Results of the second annual 2011 Gibbs & Soell Sense & Sustainability Study found that Fortune 1000 executives are confident about their own green efforts but join the general… Continued

Living a Cause: Six Steps to Philanthropic Impact and Effective Communication

April 11th, 2011 by

Crystal clear goals, authenticity and a consistent strategy are some of the rules PR pros must follow when communicating good corporate citizenship practices.

M&A Comms: Straddling the Line Between Too Much, Too Little Info

April 11th, 2011 by

Often overshadowed by the deal and the deal-makers involved, mergers and acquisitions communications nonetheless can make or break the success of a marriage between two cultures.

Words as Weapons: Weighing Controversy’s Place in PR

April 11th, 2011 by

For PR pros, leveraging controversy can be a dangerous game. Communicators need to be able to balance the need for visibility with interesting yet responsible PR tactics.

PR News Q&A: Social Media as a Way of Professional Life

April 7th, 2011 by

Michael McManus, director of public relations at Sodexo Inc., shares some social media team-building tips that he’ll expand upon at PR News’ May 24 Facebook Conference.

Traditional Advertising Remains Top Online Traffic Driver

April 5th, 2011 by

Social media sites are still trumped by more traditional advertising in driving Web site traffic, while search engines like Google and Bing yield the highest flow of traffic.

Following Japan’s Crises, American Public Is Divided on Nuclear

April 5th, 2011 by

In the wake of Japan’s nuclear fallout, the U.S. public is split on whether nuclear power plants should be built on American soil, due in large part to environmental benefits and nuclear waste disposal issues.

New Managers Often Lack of Proper Training

April 4th, 2011 by

The majority of bosses admit that their path to management wasn’t ideal, and workers discuss the six biggest complaints about their managers.

Retailers Proven Kings of Customer Service

April 4th, 2011 by

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U.S. consumers rate retailers as the greatest customer service providers among 143 large companies, while healthcare providers rank last. 

Case Study: Bay Area Nonprofit Bag Effort Is Anything But Static, Embracing Viral Video and Bloggers to Save S.F. Bay

April 4th, 2011 by

In a quest to curb the use of plastic grocery bags, the Bay Area nonprofit group Save the Bay went mano y mano with the deep-pocketed plastics industry, and was successful in spurring action among the public and government officials.