â–¶ Execs Wary of Sustainability Efforts: Results of the second annual 2011 Gibbs & Soell Sense & Sustainability Study found that Fortune 1000 executives are confident about their own green efforts but join the general… Continued
Crystal clear goals, authenticity and a consistent strategy are some of the rules PR pros must follow when communicating good corporate citizenship practices.
Often overshadowed by the deal and the deal-makers involved, mergers and acquisitions communications nonetheless can make or break the success of a marriage between two cultures.
For PR pros, leveraging controversy can be a dangerous game. Communicators need to be able to balance the need for visibility with interesting yet responsible PR tactics.
Michael McManus, director of public relations at Sodexo Inc., shares some social media team-building tips that he’ll expand upon at PR News’ May 24 Facebook Conference.
Social media sites are still trumped by more traditional advertising in driving Web site traffic, while search engines like Google and Bing yield the highest flow of traffic.
In the wake of Japan’s nuclear fallout, the U.S. public is split on whether nuclear power plants should be built on American soil, due in large part to environmental benefits and nuclear waste disposal issues.
Case Study: Bay Area Nonprofit Bag Effort Is Anything But Static, Embracing Viral Video and Bloggers to Save S.F. BayApril 4th, 2011 by PR News
In a quest to curb the use of plastic grocery bags, the Bay Area nonprofit group Save the Bay went mano y mano with the deep-pocketed plastics industry, and was successful in spurring action among the public and government officials.