Topics

Exxon Writes Its Own PR Rules

August 19th, 2011 by

Exxon kept quiet about its discovery of possibly 1 billion barrels of recoverable oil until its recent court battle with the federal government.

Macy’s Misses With Martha Recall

August 18th, 2011 by

No company likes product recalls, but they do offer a way to communicate with customers on a more human level.

PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

August 17th, 2011 by

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite.

PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

August 17th, 2011 by

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite.

Tip Sheet: Five Steps to Retaining Top Comms Talent

August 15th, 2011 by

The PR job market is loosening up—now is the time to think about how to keep your top performers in the fold.

Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications

August 15th, 2011 by

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.

Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications

August 15th, 2011 by

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.

U.K. Riots Spawn Social Media Censorship Debate

August 15th, 2011 by

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence?

Quick Study: Digital Leaders Lack Resources for Keyword Research; Social Media Gives Food and Bev Execs a Bad ROI Taste

August 15th, 2011 by

â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the… Continued

U.K. Riots Spawn Social Media Censorship Debate

August 15th, 2011 by

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence?