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We Interrupt This D.C. Drama With a Message From the Red Cross

July 28th, 2011 by

The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million.

PR News Q&A With David Meerman Scott: Have You Asked Your Customers What They Want Lately?

July 28th, 2011 by

David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content.

Big-Screen Transparency Pays Off for Domino’s

July 26th, 2011 by

Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis.

PR News Q&A With Raytheon’s Corinne Kovalsky: The Keys to Increasing Twitter Engagement

July 26th, 2011 by

PR News Digital PR Summit speaker Corinne Kovalsky shares tips on how to use Twitter to amplify story content and reach a target audience.

Falling for Tumblr: Microblogging Alternative Gains Traction With PR Pros

July 25th, 2011 by

An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks.

PR News Q&A With Bonin Bough: Will PR Miss Out on Social Media?

July 25th, 2011 by

PR News’ Facebook Conference keynoter Bonin Bough of PepsiCo argues that communicators, armed with storytelling and persuasion skills, are in prime position to capture the massive opportunities in social media.

Want a Seat at the Table? Stick to Metrics That Matter—to Your CEO

July 25th, 2011 by

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.

Tip Sheet: Public Affairs Advocacy’s New Rules of the Road

July 25th, 2011 by

Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner.

Case Study: Transparency and Proactive PR Create a Viable Lifeline for a LGBTQ Health Center in Crisis

July 25th, 2011 by

Rocked by financial mismanagement and subsequent loss of trust in the community, Howard Brown Health Center needed a comeback, and quick.

Transparent Comms: Let Stakeholders See Through You

July 24th, 2011 by

Howard Brown Health Center survived a financial and reputational crisis in 2010 and has since followed three tenets to maintain transparency in its communications.