The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million.
David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content.
PR News Digital PR Summit speaker Corinne Kovalsky shares tips on how to use Twitter to amplify story content and reach a target audience.
An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks.
PR News’ Facebook Conference keynoter Bonin Bough of PepsiCo argues that communicators, armed with storytelling and persuasion skills, are in prime position to capture the massive opportunities in social media.
PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.
Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner.
Case Study: Transparency and Proactive PR Create a Viable Lifeline for a LGBTQ Health Center in CrisisJuly 25th, 2011 by PR News
Rocked by financial mismanagement and subsequent loss of trust in the community, Howard Brown Health Center needed a comeback, and quick.
Howard Brown Health Center survived a financial and reputational crisis in 2010 and has since followed three tenets to maintain transparency in its communications.