Charting the Industry: Bridging the IR/PR Crisis Disconnect

April 18th, 2011 by

For most PR pros, being prepared for crises is a major staple of the discipline. IR professionals, however, often don’t have an effective crisis management plan in place.

Avoid Shiny Objects: Four Social Media Strategies to Engage the Fifth Estate

April 18th, 2011 by

In this excerpt from his upcoming book, "Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy," PR News Facebook Conference keynoter Geoff Livingston lays out four strategies that organizations use to build their online communities.

A Plan for the Unprepared: First 3 Steps to Take in a Crisis

April 15th, 2011 by

When a crisis strikes, an organization is confronted with a critical period in which it needs to respond quickly and appropriately. Todd Hansen of O’Malley Hansen Communications provides three vital steps to regain control during a crisis.

Hitting a Moving Target: Targeting Audiences on the Go With Mobile

April 15th, 2011 by

With consumers increasingly accessing the Web through sophisticated mobile devices, Google is helping communicators deliver targeted messaging to consumers where they are, both digitally and geographically.

One Question Survey: Who Do You Want to ‘Like’ Your Facebook Page?

April 14th, 2011 by

Mark Zuckerburg, Charlie Sheen or Donald Trump? Which public figure would provide the biggest kick-start to your brands Facebook page?

5 Steps to Connecting With Over-Stretched Journalists

April 13th, 2011 by

In today’s world of shrunken budgets, journalists are often covering multiple beats and using new mediums to receive pitches. Southwest Airlines’ Whitney Eichinger lays out five strategies to make your pitch soar above the din.

Execs Wary of Sustainability Efforts

April 13th, 2011 by

Fortune 1000 executives and the general public alike are unconvinced that corporate America is "going green," as insufficient returns and a lack dedicated C-suite positions hamper efforts.

Local News Going Mobile

April 13th, 2011 by

American adults are relying on mobile phones and tablets more than ever to keep up with community happenings, creating real time opportunities for news providers.

8 Questions to Ask Before Working With an NGO

April 12th, 2011 by

John Friedman of the SBNOW offers tips on how to take a strategic approach to your organization’s philanthropic programs.

Living a Cause: Six Steps to Philanthropic Impact and Effective Communication

April 11th, 2011 by

Crystal clear goals, authenticity and a consistent strategy are some of the rules PR pros must follow when communicating good corporate citizenship practices.