For most PR pros, being prepared for crises is a major staple of the discipline. IR professionals, however, often don’t have an effective crisis management plan in place.
In this excerpt from his upcoming book, "Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy," PR News Facebook Conference keynoter Geoff Livingston lays out four strategies that organizations use to build their online communities.
When a crisis strikes, an organization is confronted with a critical period in which it needs to respond quickly and appropriately. Todd Hansen of O’Malley Hansen Communications provides three vital steps to regain control during a crisis.
With consumers increasingly accessing the Web through sophisticated mobile devices, Google is helping communicators deliver targeted messaging to consumers where they are, both digitally and geographically.
Mark Zuckerburg, Charlie Sheen or Donald Trump? Which public figure would provide the biggest kick-start to your brands Facebook page?
In today’s world of shrunken budgets, journalists are often covering multiple beats and using new mediums to receive pitches. Southwest Airlines’ Whitney Eichinger lays out five strategies to make your pitch soar above the din.
Crystal clear goals, authenticity and a consistent strategy are some of the rules PR pros must follow when communicating good corporate citizenship practices.