Topics


avatar

Corp Communications Chiefs Have Longer Tenures, Says New Study

According to a new study, there is a strong link between a company’s corporate communications organization and the company’s ranking on Fortune magazine’s “World’s Most Admired Companies” list.  Also, findings reveal that the professional background, … | MORE »

Comments Off

avatar

Wearing the Green Mantle Carefully

Many companies now emphasizing their green bona fides have found it can backfire if the makeover is more PR than operational. For example, as the green movement got traction in the 1990s, one firm boldly … | MORE »

Comments Off

avatar

Planning Events on a Budget

It seems like a dichotomy: You want to plan an event that has strong CSR overtones but you can’t because you lack the budget for it. Or so you think. Whether it’s sponsoring another company’s … | MORE »

Comments Off

avatar

The Rewards––and Risks–– of Corporate Sustainability Marketing and Initiatives

You are proud of your corporation’s commitment to being a responsible citizen, and rightly so. Yet you face constant questions from advocacy groups and their allies in the media about your products and production processes. … | MORE »

Comments Off

avatar

Best of the Best

On July 24, 2007, PRSourceCode announced the results of its second annual "Top Tech Communicators" study, which surveyed more than 300 IT journalists in order to identify the top five large, mid-sized and small PR … | MORE »

Comments Off

avatar

Six Sites You Should be Pitching

Forget about nytimes.com! Believe it or not, there are several compelling sites out there in cyberspace where you can get your message out about your product or company—and still make an impression. Sure, the Web … | MORE »

Comments Off

avatar

Tip Sheet: Media Training Execs for Social Media Coverage

By Andrew Gilman The rise of social media has opened media training strategies up to many new possibilities. Not since the advent of video news releases (VNRs) has the industry had an opportunity to communicate … | MORE »

Comments Off

avatar

Case Study: Googling for a Cause: A PR Partnership Goes Digital on Behalf of the Darfur Crisis

Companies: Google, United States Holocaust Memorial Museum and BrightEarth Project Timeframe: 2006-ongoing The United States Holocaust Memorial Museum in Washington, D.C., wanted visitors to learn about the ravaging effects of the modern-day genocide in Darfur. … | MORE »

Comments Off

avatar

Surveying Sustainability

In this age of proliferating CSR information, it seems a week doesn’t go by without a new "green" survey. Whether the poll focuses on green technology or attitudes toward the environment, there is bound to … | MORE »

Comments Off

avatar

Tip Sheet: What Research Can Teach Us About Crisis Communications

"Most major crises start with a bad idea." That from a slide used by Gary Sheffer, executive director of Communications & Public Affairs at General Electric. But how much of what we think we know … | MORE »

Comments Off