â–¶ Consumers want Authenticity: Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the 2011 MSLGroup Social Purpose Index finds that only 37% of… Continued
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The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million.
David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content.
PR News Digital PR Summit speaker Corinne Kovalsky shares tips on how to use Twitter to amplify story content and reach a target audience.
PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.