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Rockband

Those that know me know that I speak allegorically – I have a penchant for using nickel words and often turn to analogy and allusion to make a point. I have always found that it … | MORE »

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Gossip About Gossip

By Richard Weiner Got a problem? Go into rehab. That’s the advice de rigeur that many public relations counselors offer to troubled clients. Can a short-term stay in a rehabilitation center really change serious addictions … | MORE »

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Survey Results: Media Relations in Practice

Exclusive for Friends of PR News — Get a $50 Barnes & Noble Gift Card, FREE! Here’s how: just take a quick demo of Vocus’ public relations software, which offers PR professionals all the tools … | MORE »

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How To…’Leave A Message After The Beep…’

Every PR person knows that most phone calls to media people are received by voice mail rather than a live person. It’s frustrating, but it’s a fact of life. It’s particularly exasperating when our supervisors … | MORE »

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Marketing and PR: Everything I Ever Needed to Know About Marketing I Learned In a Rock Band

Those that know me know that I speak allegorically – I have a penchant for using nickel words and often turn to analogy and allusion to make a point. I have always found that it … | MORE »

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Measurement Pulse

  Respond by September 14 Presented by PR News  and BurrellesLuce   Evaluating your various PR efforts is an ongoing process that is at times frustrating and rewarding. How are you measuring your PR and what … | MORE »

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Video Killed The Radio Star

Video just may be coming into its prime as far as communications channels go. The latest iteration of The Kelsey Group’s User View study found that: 59% of those surveyed claimed to watch only video; … | MORE »

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Business Maturity and Sharper Focus Changes the Face of Public Relations

The PR industry is no stranger to redundancy. Ubiquitous utterances about getting a seat at the proverbial table make many professionals sound like broken records, and there have been enough holy grails – measurement, crisis … | MORE »

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Study Shows Differences in How the Sexes Consume Online/Network Video

According to a recent Nielsen study, men and women consume online video differently. Following are some of those findings: Per Nielsen’s data for December 2007, Women lead online network TV viewing, whereas men are drawn … | MORE »

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Be Green Before Going Green

The rush to green is officially on. Almost daily another eco-friendly product is launched with the promise of a healthier you and a greener planet to boot. And no wonder. According to the Natural Marketing … | MORE »

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