Avoid the ‘Audience of One’ Content Creation Pitfall

June 30th, 2011 by

Martin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber.

Beyond the Buzz: What Google+ Means for PR Pros

June 29th, 2011 by

Google has once again entered the social space, this time with its Google+ project, forcing public relations professionals to reevaluate their digital strategies and consider jumping on the service once available.

Careless Research From the Web Is a Killer

June 28th, 2011 by

Michele Bachmann’s "John Wayne" utterance in her presidential declaration speech was a prime example of too much dependence on Google and other search engines for facts.

Keep Creativity Flowing: Making Space for Slow, Big Ideas

June 27th, 2011 by

Beth Monaghan of InkHouse Media + Marketing provides tips for PR pros to maintain their creativity amid their ever-expanding day-to-day requirements.

Scorecard: Give Your Media Coverage the ‘MBA’ Test

June 27th, 2011 by

The Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts.

Reaching for the Cloud: Basic Cloud Computing Applications

June 27th, 2011 by

Calysto Communications founder and cloud advocate Laura Borgstede describes four basic cloud solutions and alternatives to help you get your PR efforts of the ground immediately.

Crunching Numbers: Tips for Building Calculator Tools

June 27th, 2011 by

For organizations rich with customer-valued data, creating calculator tools can dramatically improve the user’s experience.

Media Beat: Corporate Leaders Top Reputation Driver

June 27th, 2011 by

Senior leadership of America’s largest corporations are the biggest reputation drivers for corporate America, and CSR has moved back into favorable media territory.

Teens Read Newspapers. Repeat: Teens Read Newspapers

June 27th, 2011 by

Despite seemingly being well-connected digitally 24/7, teens are not completely abandoning TV, newspapers and the radio for new media.

Earned and Paid Media Make Beautiful Branding Music

June 27th, 2011 by

Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends.