Quick Study: Loyalty Programs Confound Consumers; Shoppers Dish Dirt Online; Charities Are Tops Socially; Video Views Rise

March 21st, 2011 by

â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include:… Continued

Charting the Industry: Top 100 Brands Fumble on Facebook

March 21st, 2011 by

While 84 of the top 100 brands have a corporate Facebook page, interaction with fans lags, with a full third of the brands not actively responding to fans’ posts and comments.

Raise Brand Visibility With Focused, Tailor-Made SEO, SEM and Content

March 21st, 2011 by

Jasmine Sandler provides a bevy of tips on keyword development, SEO and effective writing for the Web to keep your content higher than your competitors on search engine results pages.

Media Mix-ology: Start With Science And Add a Splash of Intuition

March 21st, 2011 by

Coming up with the right media mix gets complicated when you add in digital/social media. However, some process and a bit of gut feel go a long way in making the perfect media concoction.

Online Video Viewership Continues to Grow Dramatically in U.S.

March 21st, 2011 by

Americans’ online video usage and time spent watching videos are both up compared to last year, showing that viewers are watching more videos and for longer periods.

Top Performing Charities Outpace For-Profits in Blogging & Social Media

March 21st, 2011 by

Forbes’ top 200 charities rely on social media to deliver their messages significantly more than Fortune 500 and Inc. 500 companies. Charities that maintain blogs are also likely to have presences across other social media platforms and use video to deliver their messages.

PR News Q&A: Sally Falkow on Google’s Content Crackdown

March 20th, 2011 by

Sally Falkow talks about content farms, search and social media, and the importance of consistently creating original material in gaining a strong footing at the top of a search engine’s results page.

Corporate Success Linked to Smaller, More Diverse Boards

March 15th, 2011 by

Companies that have more female directors performed better during the financial crisis, according to a new study by Eversheds.

Hoop Fans Add Social Media to Madness

March 15th, 2011 by

One-quarter of American adults online are expected to use social media to follow the 2011 men’s NCAA basketball tournament.

Making Your Internal Content Public One ‘Message of the Day’ at a Time

March 15th, 2011 by

Jay Baer of social media consultancy Convince and Convert offers a step-by-step process in how to share internal content with external stakeholders.