In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points.
In the aftermath of the Casey Anthony murder trial, a PR firm is offering pro bono services to the jurors to help them deal with the media.
President Obama isn’t the first politician to invoke his children in political discourse—but when is it appropriate?
Early Monday morning, Twitter posts on @foxnewspolitics reported that President Obama was assassinated. As the political fervor builds, what’s to keep more malicious hacks from occurring?
A new study shows that direct involvement with a cause can change an individual’s behavior, strengthening communicators’ position that corporate responsibility programs can have a positive impact on employees, customers and the bottom line.
WCG’s Tim Marklein discusses going beyond the number of likes and understanding how fan engagement can boost advocacy for your brand.
Martin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber.