Topics

Monitoring Influencers Takes Combo of Manual Labor and Technology

May 2nd, 2012 by

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process.

5 Tactics to Help You Eliminate Your SEO Blind Spot

May 1st, 2012 by

Crafting the perfect message is not enough—PR pros must use SEO tactics to make those message visible on the Web.

5 Tactics to Help You Eliminate Your SEO Blind Spot

May 1st, 2012 by

Crafting the perfect message is not enough—PR pros must use SEO tactics to make those message visible on the Web.

U.S. ‘Alpha Females’ Choose Smartphones Over Sex

May 1st, 2012 by

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline.

U.S. ‘Alpha Females’ Choose Smartphones Over Sex

May 1st, 2012 by

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline.

Beware of Meaningless Social Media Numbers

May 1st, 2012 by

Social Media Summit/Taste of Tech speaker Paull Young of charity: water advises PR pros to begin with senior leaders’ business goals when measuring results.

Beware of Meaningless Social Media Numbers

May 1st, 2012 by

Social Media Summit/Taste of Tech speaker Paull Young of charity: water advises PR pros to begin with senior leaders’ business goals when measuring results.

Charting the Industry: Nonprofits Slow to Use Social Media Tools

April 30th, 2012 by

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.

10 Tips for Handling a Crisis on Twitter

April 30th, 2012 by

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis.

Charting the Industry: Nonprofits Slow to Use Social Media Tools

April 30th, 2012 by

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.