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Social Media Invades

We know that social media are all the rage in communication portfolios, but here are some statistics to back it up for all the doubters out there. A study by the University of Massachusetts Dartmouth’s … | MORE »

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Mom’s Got Game. Who Knew?

Think you’ve wrapped your arms around the digerati demographics? Think the 13- to 34-year-old demographic controls the majority of media consumption and technology know-how? Think again. A Weber Shandwick survey timed around the release of … | MORE »

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Consumer-Generated Media Is A Hit

Communicators are wise to incorporate consumer-generated media into the marketing mix, as a survey conducted by the American Marketing Associate and Opinion Research Corporation found that most adults prefer companies that market via consumer-generated media … | MORE »

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Branding/Rebranding

Re-Branding Excellence Best Practices’ study on re-launch and re-branding best practices settled on the following statistics and tips: 95% of surveyed companies find that adjusting core messages is adequate to redefining the brand character of … | MORE »

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Companies Prepare to Share Climate Strategies at Conference

Leading manufacturers are gearing up to share their climate strategies at the inaugural Sustainable Manufacturing Summit on April 8-9 in Chicago. "Sharing non-proprietary information improves total collective corporate effectiveness in design and implementation of sustainability … | MORE »

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Companies Need to Invest in "Green" Before Talking Green, Says Survey

EcoAlign, a strategic marketing agency focused on energy and the environment and an affiliate of DEFG LLC, has just released the results of the third EcoPinion survey on green brands and brand messaging. The third … | MORE »

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Charting The Industry: A New Era of Talent Management?

Survey after survey over the past year has shown that talent management is a primary concern for senior executives. A new survey conducted by PR News and PRSA/Counselors Academy finds that the same holds true … | MORE »

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New Study Shows Global CEO Turnover Increase in Last Year

CEO departures at the world’s 500 largest revenue-producing companies jumped 10 percent from 2006 to 2007, according to Weber Shandwick’s ongoing CEO Departures analysis. The CEO departure rate is returning to 2005 levels. “Given stagnant … | MORE »

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Toys for Tots launches Literacy Initiative

After 60 years of delivering holiday joy to millions of disadvantaged children, the Marine Toys for Tots Foundation is launching its first year-round initiative, the Toys for Tots Literacy Program. This new initiative will offer … | MORE »

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Charting the Industry: Digital Survey Results Reveal Insecurity

PR News and Peppercom will release the findings of their Digital PR survey during the March 11 webinar on “Building and Managing Your Company’s Online Reputation.” Below you will see a portion of the results. … | MORE »

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