Topics

Facebook’s Network Effect on the News: Key Takeaways for Any Brand

May 12th, 2011 by

With Facebook serving as a common online space for consumers and brands to share, like and interact with content, it’s important for PR pros and marketers to understand how that content is being discovered and disseminated.

A Dangerous Toddler Chair, and a Slow Response 

May 11th, 2011 by

When it comes to even a hint of a recall of a children’s product, a delayed statement is like gasoline on a fire.

Small Companies Go Big on Social Media

May 9th, 2011 by

Being active on Facebook, LinkedIn and Twitter is now an everyday business activity for small- and medium-size organizations looking to both maintain relationships with existing customers and attract new ones.

Video Explodes on Media Sites

May 9th, 2011 by

The use of video by online media Web sites dramatically rose in the last year, and shows no signs of slowing in 2011.

Social Media Monitoring and Disciplining Soars

May 9th, 2011 by

An increasing number of companies are monitoring the social media use of employees, and, in many cases, taking disciplinary actions despite having no formal policy in place.

Investor Relations and Social Media: Together at Last

May 9th, 2011 by

Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences.

Investor Relations and Social Media: Together at Last

May 9th, 2011 by

Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences.

PR News Poll: Obama the Most Desired Facebook ‘Like’

May 9th, 2011 by

President Obama edged out Oprah Winfrey in a PR News poll that pitted 12 high-profile personalities against each other for top Facebook like, while Donald Trump came in a distant fourth.

Tip Sheet: Content, Deep Engagement Drive B2B Comms

May 9th, 2011 by

In this roundtable, B2B communications pros predict quality content, strategic social media outreach and intimate events will continue to have impact throughout 2011.

Case Study: Media Coaching Turns Law Firm Lobbyist Into a Press Sensation, Just in Time for the Midterm Elections

May 9th, 2011 by

Known for her Republican contacts on Capitol Hill but not well-known among the Beltway press, Holland & Knight’s Kathryn Lehman underwent a media makeover to get ready for prime time.