Smart, practical, attainable and measurable PR objectives were stressed at PR News’ PR Measurement Conference in Washington, D.C., on April 18.
Porter Novelli As SVP, director of Hispanic marketing at Porter Novelli, Sroka’s passion for diversity is rooted in her desire to provide the best possible solutions for the agency’s clients through an inclusive and supportive… Continued
Over the past couple of decades Edelman has been helping leading brands create meaningful connections between business and social issues, from StarKist’s dolphin-safe tuna and Dove’s Campaign for Real Beauty to Starbucks’ Shared Planet and… Continued
MWW Group For more than 25 years, Michael Kempner, founder, chairman and president of MWW Group, has been a strong advocate for CSR efforts at the agency and for its clients. In late 2010, Kempner… Continued
For more than 20 years Cone Communications has been linking companies with nonprofits to achieve social benefits. Cone has taken a leadership role in the PR field with its 2011 Cone/Echo Global CR Opportunity Study,… Continued