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10 Ways NonProfits Can Maximize Press Coverage

Yes, even cash-strapped nonprofits can increase their media profile without dipping into limited company coffers. Here are 10 ways to do so: 1. Make a Flash file that goes along with an e-mail pitch. This … | MORE »

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How to Subscribe to an RSS Reader

RSS—short for Real Simple Syndication—has been a buzzword for years, but if you conduct an informal survey of any community of executives, you will likely find that many still don’t fully understand how the tool … | MORE »

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11 Tips to Blog for an Investor Audience

•    Make any corporate blog a collaborative effort. Include corporate communications, product groups, investor relations and information technology. Since online audiences converge, everyone needs to be on the same page, and you should have the … | MORE »

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Welcome to the Jungle: Investor Relations Joins the Blogosphere

Although today’s social media-obsessed culture is familiar territory to most marketers and corporate communicators, investor relations professionals have been more hesitant to jump on the bandwagon. This trend is starting to change, though, as companies … | MORE »

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Looking for Evidence: New Measurement Approach Turns Old Tactics Upside Down

Measurement is the bread and butter for communications executives, as this professional population is constantly on the lookout for tangible ways to quantify their efforts and, in turn, get buy-in from the powers that be … | MORE »

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When Media Goes Too Far: How to Handle Unethical Reporters

Everyone expects journalists to be pushy. To a significant extent, that’s their job and those of us who respond to the media "dance the dance" with them and hope for some balance in the resulting … | MORE »

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Spreading the Word

We are two, small TV stations in Portland, ME, a state where residents proudly place a high value on a clean environment. Going green in Maine was a no-brainer. Our initial plan was figure out … | MORE »

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Greening the Landscape of Modern-day Businesses

With soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural … | MORE »

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Gen Y’s Fave Green Brands

According to a survey conducted by the San-Francisco-based Outlaw Consulting, which polled 100 Gen Y’ers about their favorite green brands, the favorite 15 are Whole Foods, Trader Joe’s, Toyota, Honda, Google, Aveda, Zipcar, American Apparel, … | MORE »

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Mobile Web Applications A Must

MobiWeb, a mobile website application, is something that many businesses (especially small businesses) see as an unaffordable "frill" when facing the other financial burdens of running a business. But with the increased use of the … | MORE »

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