Topics


avatar

Texterity, Advanstar Talk Digital Tools

Media industry professionals enjoyed a hearty digital breakfast last week at the ABM Spring Meeting in Palm Springs. Steve Morris, EVP of Advanstar and Cimarron Buser, SVP of Texterity shared their take on generating revenue … | MORE »

Comments Off

avatar

BusinessWeek Launches Business@Work

BusinessWeek.com is furthering its focus on reader engagement efforts with the launch of Business@Work, a collaboration between readers and BW editors in which readers can, over the course of the rest of this month, vote … | MORE »

Comments Off

avatar

Three Steps to Marketing Success for Small Businesses

For small or budget-strapped companies looking to implement an effective marketing plan, there are three steps you should undertake to ensure success. Remember the essentials: market research, your location, the customer group you have targeted, … | MORE »

Comments Off

avatar

Before Writing the Check

    Before agreeing to support a nonprofit organization, Magnolia Hotels does its homework. The Denver-based company makes sure the partnership is a good fit – for both parties.     “When choosing to partner with an … | MORE »

Comments Off

avatar

Securing CEO Support for Strategic Philanthropy

Successful corporate philanthropy involves a number of components – from business-inspired strategy and mutually reinforcing cross-sector partnerships to strong measurement practices and innovative community projects. However, one additional element for truly successful corporate giving is … | MORE »

Comments Off

avatar

Dysfunctional Relationships

The results of a study by Strativity Group demonstrate that dysfunctional relationships are not confined to one’s personal life. Rather, the survey respondents admit that a majority of companies fail to deliver differentiated value to … | MORE »

Comments Off

avatar

Customer Relations: It’s All The Rage

PR practitioners and corporate communicators may not always have their fingers on the pulse of the customer relations function, but that’s not necessarily a good thing – especially considering how much impact customer opinion has … | MORE »

Comments Off

avatar

The "Boomer"ang Effect

A study released by Weber Shandwick in conjunction with KRC Research revealed that companies are overlooking a relatively untapped area through which to gain competitive advantage: the relationship networks of baby boomers, or people between … | MORE »

Comments Off

avatar

Can’t Get No Satisfaction

Customer Relations: Can’t Get No Satisfaction Customer service is a big deal, and it’s not a responsibility to be overlooked or shunned by communicators. That point is made all the more emphatically by a survey … | MORE »

Comments Off

avatar

Risky Business

According to Aon’s first Global Risk Management survey, the increasingly diverse, complex and exotic risks faced by multinational corporations make risk management difficult and ineffective. The results reveal that: The top five risk concerns were: … | MORE »

Comments Off