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Case Study: Army, Agency Tap Influencers in Campaign to Lead Students’ Dreams From the Corner Office to Officership

May 16th, 2011 by

The U.S. Army and Weber Shandwick Dallas implemented a broad, integrated program that included key local and national outreach as part of a PR and ad campaign to attract officer candidates.

Quick Study: High Cost of PR Metrics; Social ROI Murky; Social Moms Big on Banks; Site Redesigns Planned; WOM Silenced?

May 16th, 2011 by

â–¶ Measurement Proves PR Value at a Price: Executives expect PR professionals to provide measurement illustrating the impact of their work on business outcomes. However, many are hindered by the high cost of measurement tools… Continued

How to Be Ready for a 60 Minutes Moment

May 16th, 2011 by

Is your executive team ready to handle the heat from the media? Here are three key qualities—plus coaching points—that your leaders must possess in times of crisis.

Develop Your Digital Identity With a Savvy Online-Centric Employee Style Guide

May 16th, 2011 by

A rebranding initiative isn’t complete without an internal style guide that reflects the organization’s changed messaging and culture, plus employees’ specific needs and skills.

Nonprofits and Corporate Partners: Adding Value Is the Big Payoff

May 16th, 2011 by

Nonprofit organizations should consider a corporate partnership more than just a revenue source, instead developing a long-term relationship with mutually beneficial objectives.

Social Marketing ROI Remains Murky

May 16th, 2011 by

While more companies are investing in social and mobile initiatives, return on these investments remains unclear.

Metrics Prove PR Value at a Price

May 16th, 2011 by

For PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high.

Twitter Watch: Followers of Best Workplaces

May 16th, 2011 by

Since the end of 2010, most companies on Fortune’s "Best Places to Work" have seen dramatic growth in their number of Twitter followers. Still, two of the top 20 companies haven’t yet ventured onto Twitter.

Burson-Marsteller Hits the Delete Button

May 15th, 2011 by

In this socially connected world, there’s no such thing as too much transparency—especially on Facebook.

11 Facebook Tips for PR Pros: PR News Facebook Conference Preview 

May 13th, 2011 by

The speakers at the sold-out May 24 event provide 11 Facebook tips for PR pros, just a small sliver of the insights and strategies to be discussed in New York.