How easy would it be to do your job if you could read minds? You’d know exactly what kind of pitch would catch that reporter’s eye, what tweet would be retweeted by Taylor Swift, what video you could make that would go viral.
It would be unwise for us to hold our breath hoping to develop mutant powers, but the good news is that by studying cognitive science, we’re halfway to telepathy.
Doing corporate responsibility well is not as easy as it appears. Facebook has learned that lesson more than once with its Safety Check feature, which hit another snag in Pakistan last weekend when the inquiring message that was supposed to be sent to those in and around Lahore, Pakistan, went to Facebook users as far away as the U.S.
PR needs to be more than just a one-trick pony. Integrating the three main components of the public relations mix—media relations, social media and content marketing—will amplify your brand’s goals, getting your message in front of consumers across several platforms and solidifying a call to action.
As a PR pro your job is to garner attention for a client or brand. A well-executed Instagram contest can be a great tactic to achieve increased visibility.
With the plethora of tools available and an abundance of social metrics crying out for attention, what are the best metrics to measure?
Nearly half of the communicators surveyed in a poll conducted earlier this month said their organizations lack a crisis communication playbook.
In a world focused on shareable content, we struggle to find ways to make our stories stand out. What makes someone read what we write, watch our video and more important, remember it and engage others by retelling it?
It’s important for communicators to remain calm and collect the facts. In a situation where the CEO is the focus of media scrutiny, one way to do that is for communicators to play journalist and literally interview the CEO. Senior communicators should have the kind of relationship with the CEO where he or she can discuss things with communicators and confide in them.
Overuse of the dash is becoming an issue. You might be using it wrong, or your thoughts might be cluttered and disjointed. It’s time to stand up for restraint and examine your writing for signs of this creeping menace. Let’s get back to basics and talk about when it should and shouldn’t be used.
Any communicator who’s worked in the nonprofit space knows just how tricky it can be to stand out among the cacophony of worthy causes jockeying for donations. Havas PR and the IPLP focused on making an emotional connection with potential donors and linking up with already-existing trends to achieve their fundraising goals.