Topics

2011 PR People Awards – CSR Leader of the Year

November 30th, 2011 by

Goodwill Industries’ Kim Zimmer considers the launch of the Donate Movement her "PR touchdown."

Gov. Brownback Gets an F in Social Media

November 28th, 2011 by

The Kansas governor’s staff couldn’t abide a disparaging tweet from a high school student, and is now being criticized for attempting to limit free speech.

4 Do’s and 4 Don’ts of Using Facebook as a PR Tactic 

November 28th, 2011 by

Jason Winocour and Idil Cakim lay out four ways to boost your PR efforts on Facebook, and four pitfalls to avoid.

Klout Gives PR Pros Another Reason to Be on Google+

November 23rd, 2011 by

By integrating the new social network into its online influence measurement calculations, Klout has increased the viability of Google+ as a messaging tool.

Qantas Takes a Nose-Dive on Twitter

November 22nd, 2011 by

Qantas promoted a luxury-themed contest on Twitter just as its labor negotiations broke down—with predictable results.

Get Your Twitter Efforts Under Control: ‘Killer’ Twitter Tools to Die For

November 21st, 2011 by

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources.

Get Your Twitter Efforts Under Control: ‘Killer’ Twitter Tools to Die For

November 21st, 2011 by

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources.

Need a Powerful Army of Advocates? Think ‘Inside’ the Box

November 21st, 2011 by

Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.

How to Make a High-Tech Topic Go Mainstream

November 21st, 2011 by

Pitching technical products to the media doesn’t mean just speaking in layman’s terms, it requires packaging information in digestible form for both the reporter and his/her audience.

Management POV: Communications and the Revolving Executive Door

November 21st, 2011 by

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.