Topics

Ticker Shock: Five Strategies That Move the Stock Price Needle

August 1st, 2011 by

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome.

Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

August 1st, 2011 by

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations.

Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

August 1st, 2011 by

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations.

Quick Study: Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering

August 1st, 2011 by

â–¶ Consumers want Authenticity: Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the 2011 MSLGroup Social Purpose Index finds that only 37% of… Continued

How to Wrangle Your Reputation Online

August 1st, 2011 by

Don’t play defense to protect your organization’s online reputation—being proactive helps accentuate the positive.

Tap the Value of Social Media: Use a Social Media Matrix to Connect PR With Biz Goals

August 1st, 2011 by

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement.

Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering

August 1st, 2011 by

Consumers are skeptical of companies supporting causes that don’t align with their business or their brands, proving the importance of authenticity.

Top Retweet Driver: Person-ality

August 1st, 2011 by

Social media platform provider GaggleAmp tracked 1.9 million tweets and discovered that, among six types of tweets, a person-mentioned element is by far the greatest driver of retweets.

We Interrupt This D.C. Drama With a Message From the Red Cross

July 28th, 2011 by

The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million.

PR News Q&A With David Meerman Scott: Have You Asked Your Customers What They Want Lately?

July 28th, 2011 by

David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content.