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A Look at a Web Site Winner

To become part of the National Cancer Institute-designated Comprehensive Cancer Center, Nevada Cancer Institute needed a Web site that was state-of-the-art in disseminating information about cancer while meeting the needs of its target audience, consisting of patients, their families, researchers, physicians, donors, job seekers, students and the media. | MORE »

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Platinum PR Interactive PR Winner: Second Chance Tree Project

Campaign: Second Chance Tree Project Winner: Converseon & Plant It 2020 While many people are still trying to wrap their minds around the basic logistics of Second Life, the folks at Converseon and Plant It … | MORE »

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How To Measure Strategic Relationships

    What gets measured gets managed is an axiom to which many CEOs subscribe. As important as media measurement may be, is that all you aspire to manage? James E. Grunig, professor emeritus at the … | MORE »

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Getting Media Coverage at Trade Shows

Trade shows are always a great way for your company to generate attention for possible media coverage. But the question is how do you identify the relevant publications that may want to write about your … | MORE »

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Courting Media For Your CSR News

8 ways you can make the media take serious note of your CSR releases and exclusives. | MORE »

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Going Mobile

Thinking of traversing the mobile path for your next campaign? If so, you might want to consider these tips before you get started. | MORE »

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How To…Conduct Successful Blogger Outreach

Organizations’ executives know that most of their biggest influencers have moved online in some capacity, raising the question: How can they be reached via effective integrated social media marketing? When faced with this challenge (especially … | MORE »

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Understanding Social Media

Okay, so you want to take advantage of the social media phenomenon but you don’t know exactly how to get started. You also don’t know what type of metrics you should be on the lookout for when threading your way through the blogosphere. Fear not! Help is on the way. | MORE »

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Quick Tips

Leading marketers at a recent advertising conference offered up some helpful advice and tips.

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Social Media Branding on a Budget  

Yes, you’re curious about using social media tools in your campaign. But is there a way to do it without emptying your company coffers? There sure is. | MORE »

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