Topics

Is WSJ’s Blast at Critics Part of the News Corp. PR Plan?

July 18th, 2011 by

While Rupert Murdoch is in apology mode worldwide, The Wall Street Journal is being feisty with critics of the phone hacking scandal.

2012 Communications Budgets: What’s In? What’s Out?

July 18th, 2011 by

It’s budget planning time for next year—PR pros weigh in on "must-have" and "must-delete" budget line items for 2012.

Want to Work With a Research Vendor? Do Some Research First

July 17th, 2011 by

Phil Blank of Javelin Research provides three tips for getting the most out of your partnerships with research consultants.

E-Mail Delivery Rates Up, Open Rates Are Down

July 17th, 2011 by

Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage.

Financial Sector Dominates ‘Black List’ Transparency Ranking

July 17th, 2011 by

The financial sector accounted for more than half of the companies that failed to reveal public data points about their corporate citizenship policies.

Cyber-Criminals Hacking Away at Corporate Reputations

July 12th, 2011 by

Computer hackers have been busy so far this summer, breaking into a number of sites and stealing—and then releasing—sensitive data. Should this be cause for alarm for reputation managers?

IR and Corp Comms Practices Are About to Get a Lot More Visual

July 12th, 2011 by

Investors and analysts will eventually choose video for sitting in on earnings reports and video conversations over phone calls, enabling them to read those all-important nonverbal cues.

9 Tips for Planning an Out-of-Orbit Satellite Media Tour

July 11th, 2011 by

Doug Simon of DS Simon Productions offers some suggestions for maximizing bookings across all platforms on your next media tour.

8 Green Terms That Matter Most to Your Boss

July 11th, 2011 by

A lot of green terms get tossed around, but do you really know what you’re referring to when you use the term "carbon offset"? Here’s a brief green vocabulary to help CSR communicators tell a compelling story that resonates with an environmentally conscious audience.

Pitching Products in a Down Economy: 3 Best Practices

July 11th, 2011 by

Carmichael Lynch Spong managing director Julie Batliner offers three best tips for piquing product interest in a slow economy.