Topics

Perception of Value Provided by Entertainment Sources Dips; Social Media Value Remains Steady

June 6th, 2011 by

The perceived value of entertainment platforms have dropped demonstrably from 2010 to 2011. The culprit? The "commoditized nature" of entertainment and the rise of social media.

Integration of IR and PR: Success Through Quality Information

June 6th, 2011 by

The separation of IR and PR is counterproductive to credible, authentic and trustworthy communication.

How to Increase Your Chances of Winning Best-of-Show Awards

June 6th, 2011 by

Go beyond the networking breaks and cocktail gatherings and capitalize on best-of-show award opportunities for positive exposure at trade shows.

Case Study: Multiple Twitter Touch Points Rocket Discovery Comms’ @MythBusters Into the Engagement Stratosphere

June 6th, 2011 by

Not interested in attracting followers for followers’ sake, Discovery Communications initiated live chats, contests, a mysterious show insider and celebrities to establish a deep Twitter connection.

Procter & Gamble Thinks Outside the Checkbook

June 3rd, 2011 by

Tide and Duracell are on the ground in Joplin, Mo., helping victims of the recent tornado and giving lessons in person-to-person corporate social responsibility.

Staged White House Photos Nixed

June 2nd, 2011 by

The obsession for authenticity in communications has led to an agreement between the news media and the White House that the president will no longer pose for photos in which he appears to be making a speech that he’s already made.

New Item to Add to Crisis Plan: Hacker Attack Response

June 1st, 2011 by

The hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for.

The Ripple Effect of Nation Branding

June 1st, 2011 by

Daniel Florian of Berlin-based Dimap Communications discusses public diplomacy and its impact on foreign direct investment.

2011 CableFAXIES Awards: Media Relations Campaign

June 1st, 2011 by

National Geographic’s media relations team launched a multi-layered press campaign for Great Migrations, the network’s largest programming undertaking yet. Media efforts included international press trips and three major screening events in the U.S.

Steve Jobs the New Uncle Walt

May 31st, 2011 by

With the announcement that Jobs will keynote the Worldwide Developers Conference, Apple is communicating that spiritually, Steve Jobs will never leave the company.