The perceived value of entertainment platforms have dropped demonstrably from 2010 to 2011. The culprit? The "commoditized nature" of entertainment and the rise of social media.
The separation of IR and PR is counterproductive to credible, authentic and trustworthy communication.
Go beyond the networking breaks and cocktail gatherings and capitalize on best-of-show award opportunities for positive exposure at trade shows.
Case Study: Multiple Twitter Touch Points Rocket Discovery Comms’ @MythBusters Into the Engagement StratosphereJune 6th, 2011 by PR News
Not interested in attracting followers for followers’ sake, Discovery Communications initiated live chats, contests, a mysterious show insider and celebrities to establish a deep Twitter connection.
The hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for.
National Geographic’s media relations team launched a multi-layered press campaign for Great Migrations, the network’s largest programming undertaking yet. Media efforts included international press trips and three major screening events in the U.S.