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New Study Examines Journalists’ Relationship with New Media

Brodeur, along with its partner Marketwire, recently announced the results of a study that examined journalists’ relationships with new media. The survey showed that reporters’ perceptions and participation within social media sites and blogs correlates … | MORE »

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Severing Ties When a Corporate Partnership Goes Awry

As with personal unions that dissolve due to irreconcilable differences, a permanent, official breaking off of relations is usually the only recourse when a corporate partnership with a cause or charity turns out to be … | MORE »

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Americans Misunderstand Environmental Marketing Catchwords, says Study

According to the 2008 Green Gap Survey conducted by conducted by Cone LLC and The Boston College Center for Corporate Citizenship, Americans misunderstand key phrases commonly used in environmental marketing and advertising. As a result, … | MORE »

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Multimedia Strategies for Independent Publishers

According to Don Nicholas, internet marketing consultant and managing partner, Mequoda Group, LLC, indepdendent publishers don’t need to stray too far from their larger counterparts’ multimedia publishing strategies. For over fourteen years Nicholas has helped … | MORE »

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10 Tips for Launching a Solid Podcast

Campaign studies by Podtrac and TNS found that podcast advertising is three times as effective as “traditional” online advertising, and seven times more so than TV ads. What’s more, in 2007, podcasts served 18.5 million … | MORE »

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New Mobile Application Makes Mall Shopping a Breeze

It’s no secret that the mobile platform works best for news, information, directions and, of course, retail. In today’s Media Post blog, Min Digital Media Editor Steve Smith asks us to imagine the world of … | MORE »

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Microsoft Wants Yahoo’s Search

After failing to acquire the company over the past several months, Microsoft Corp. has proposed to buy Yahoo Inc’s search business and take a minority stake in the Web pioneer, stopping short of a full-out … | MORE »

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AIG Unveils 2007 Corporate Responsibility Report

American International Group, Inc. (AIG) has just released its second report on corporate responsibility, "Putting our Strength Behind Sustainability", which focuses on long-term sustainability and illustrates how AIG’s Vision and Values guide the company’s approach … | MORE »

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Cause Marketing: Understand What You’re Doing

When you’re conceptualizing or implementing a cause marketing campaign, it’s important to understand what type of campaign it is. This is key to giving it context and insight on how you will position the program … | MORE »

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What Reporters Really Want

There is hardly anything more intimidating than a reporter standing in front of you, arm outstretched with a microphone two inches from your mouth, a camera pointed in your direction and a bright light shining … | MORE »

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