In Part 2 of our PR/Marketing series, CMOs say that full integration with PR is crucial to communications success, and the alignment of the two functions is fully under way.
Sarah Martin of tech solutions company CSC offers a preview of her panel discussion at PR News’ June 17 Media Relations Forum.
The problem of CEO lip dislocation has lately reared its ugly head; crisis guru Jim Lukaszewski reveals the symptoms and the cures for this serious malady.
Beverley Gordon, founder and CEO of Safehaven, a respite center in Toronto, has partnered with numerous organizations in her 20 years in the business. Her advice when interacting with special-needs children and their families? Mainly, show sensitivity.
Tourism Toronto developed a comprehensive CSR program based on three pillars. Two of those pillars, sustainability and training, were already supported by a comprehensive green program and training scholarships at nine Ontario schools of Hospitality and Tourism.
PR News tracks the Twitter presence of the top-earning Fortune 50 companies.
In a recent poll of CMOs, more than a third of respondents intend to implement big marketing projects to improve effectiveness, with digital marketing the No. 1 area of improvement.
Just as many companies have recognized that honest and transparent engagement with their stakeholders helps build customer loyalty and trust, many government agencies have realized they too can reach out and engage with their customers—the American public.
As digital PR/social media become more prevalent within communications—and more integrated with other PR strategies and tactics—what are agencies and businesses looking for in candidates for a high-level social media position?
According to an Edison Research/Arbitron survey, “Twitter Usage in America: 2010,” Twitter has caught up with Facebook in awareness, though still significantly lags in usage.