Topics

Total Recall: What to Do When Good Food Turns Bad

August 2nd, 2011 by

APCO Worldwide VP Eliot Hoff provides six crucial communication strategies during a recall.

PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

August 2nd, 2011 by

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.

PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

August 2nd, 2011 by

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.

Quick Study: Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering

August 1st, 2011 by

â–¶ Consumers want Authenticity: Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the 2011 MSLGroup Social Purpose Index finds that only 37% of… Continued

How to Wrangle Your Reputation Online

August 1st, 2011 by

Don’t play defense to protect your organization’s online reputation—being proactive helps accentuate the positive.

Tap the Value of Social Media: Use a Social Media Matrix to Connect PR With Biz Goals

August 1st, 2011 by

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement.

Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering

August 1st, 2011 by

Consumers are skeptical of companies supporting causes that don’t align with their business or their brands, proving the importance of authenticity.

Top Retweet Driver: Person-ality

August 1st, 2011 by

Social media platform provider GaggleAmp tracked 1.9 million tweets and discovered that, among six types of tweets, a person-mentioned element is by far the greatest driver of retweets.

Top Retweet Driver: Person-ality

August 1st, 2011 by

Social media platform provider GaggleAmp tracked 1.9 million tweets and discovered that, among six types of tweets, a person-mentioned element is by far the greatest driver of retweets.

Ticker Shock: Five Strategies That Move the Stock Price Needle

August 1st, 2011 by

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome.