Earned and Paid Media Make Beautiful Branding Music

June 27th, 2011 by

Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends.

Master the Media Interview and Avoid Lasting Blunders

June 23rd, 2011 by

Media coach Jeanne Wolf provides advice on how to answer tough questions with poise—without lulling an audience to sleep.

Amex Classes Up Foursquare

June 23rd, 2011 by

Foursquare’s partnership with American Express is a "shot in the arm" for the start-up—and for location-based marketing on the whole.

Are ‘Wants’ Stronger Than ‘Likes’?

June 21st, 2011 by

A new app has hit the social media scene—one that lets you keep track of your wants and desires. Sounds like it might turn into a powerful tool for communicators.

PepsiCo’s Bonin Bough to Keynote PR News’ Facebook Conference in San Francisco

June 21st, 2011 by

PepsiCo’s Global Head of Digital will discuss how leading an organization’s "digital fitness" is a matter of survival for PR practitioners at PR News’ West Coast Facebook Conference on Aug. 9.

Clear Vision, Dialogue Help Align Employee Actions to Business Goals

June 20th, 2011 by

Aligning employees to business objectives—an exercise often tried but rarely achieved—is one of the Holy Grails for PR pros. According to experts, however, some quality conversations with employees can help with the alignment process.

PR News Survey: What Do You Need to Know About Twitter?

June 20th, 2011 by

Take this quick survey and share with us the most important questions you have about using Twitter for your PR efforts.

E-Mail Still King Despite Rise of ‘Mocial’ Comms 

June 20th, 2011 by

Social, mobile and local forms of communication are gaining popularity by the day, but e-mail list databases still play a crucial role in reaching customers.

Case Study: Despite Tough ‘Giving’ Climate, PR Drives Record Donations for Washington, D.C., Respitality Program

June 20th, 2011 by

Utilizing fresh research and innovative outreach to donors, PR agency 4GreenPs helped the National Children’s Center increase its 2010 fundraising effort by a third from the year before.

Quick Study: Live Versus Remote Events; Corporate Distrust Still High; Customer Service Tweets Negative; ‘Mocial’ Integration

June 20th, 2011 by

â–¶ Live or in Cyberspace? What are the relative draws of attending a live business event versus an online webinar? A Virtual Edge Institute and ROI of Engagement study aimed to find out. Overall, 43%… Continued