Topics


avatar

Call Off the Funeral: The Press Release is Alive and Well

The press release is certainly not dead as some PR people may have you believe. Yes, it’s been loaded up with jargon. Weighed down with buzzwords. Scrubbed clean of any meaningful executive quotes. But, in … | MORE »

Comments Off

avatar

Six Ways to Court Bloggers

For PR  professionals hoping to cultivate bloggers for media coverage, here are six invaluable tips: Take a blogger out to lunch: "If  you value the blogosphere, [it's imcumbent upon you to do so,"] says Michael … | MORE »

Comments Off

avatar

Thinking It Through: Best Practices for Launching a Cause Initiative

For other companies wishing to launch a similar cause initiative to the Start! Program that addresses adult inactivity with a multifaceted integrated communications program, Robyn Landry, executive vice president of communications for the American Heart … | MORE »

Comments Off

avatar

How to Put Together a Green Marketing Media Partnership

If you are a green expert or run a green business you’ll probably find the welcome mat out at most local broadcast stations. If you aren’t greeted with open arms, go to the next station. … | MORE »

Comments Off

avatar

Authenticity Begins in the Office

 | MORE »

Comments Off

avatar

How to Stage Great Media Events

In order to increase the likelihood that the media will cover your press conference or promotional event, you need to make it as easy as possible for journalists to attend by removing every logistical obstacle. … | MORE »

Comments Off

avatar

Corporate CSR Journey: From Uncharted Territory to Roadmap

Corporate social responsibility is one of two areas in which public relations can lead rather than support an organization. This gives us the opportunity to contribute directly to the bottom line success of our companies … | MORE »

Comments Off

avatar

Five Ways to Get Great ROI in Media Relations Research

While media relations is only one form of PR, the following Q & A can provides guidance for getting the best ROI in media relations research. â–¶ Do you provide content for the media analysis … | MORE »

Comments Off

avatar

Tip Sheet: Ten Questions to Ask a Media Measurement Firm

By Mark Weiner A study sponsored in part by the Institute for Public Relations and The Arthur Page Society revealed that, while executives who fund PR programs desire measurement to gauge performance and ROI, they … | MORE »

Comments Off

avatar

Case Study: Fueled by Research and Measurement, Shell Oil Rehabilitates a Tainted Image

Organization: Shell Oil Company Agency: Burson-Marsteller; Penn, Schoen & Berland Timeframe: 2006 – 2007 When Shell Oil Company undertook an 18-month face-to-face campaign to build public understanding of energy issues, research and measurement quickly became … | MORE »

Comments Off