Case Study: PR Outreach Helps Drive Utility Company’s Ambitious Energy Reduction Campaign—With Electrifying Results
To promote the use of CFL bulbs among its customers, Puget Sound Energy engineered a fully integrated marketing/communications campaign the rocked the northwest–not bad for conservative utility outfit.
While conventional wisdom tells PR executives to get their top management out in front of the media to build reputation and trust, data compiled by PRIME Research for PR News shows that compared to other PR disciplines “management” coverage by top media outlets is severely lacking.
From a PR perspective, Dan Gilbert’s letter to fans in response to LeBron’s departure could have been constructed differently—to reenforce the positive.
A tweetup event connected nonprofits with social media skills, while spreading awareness of Comcast’s solid social media leadership.
A new PR News survey, "Communications in an Age of Transparency," finds that while some say their employee communications are "excellent," many see room for improvement.
Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency.
Employees are crucially important stakeholders in all CSR initiatives, and giving them a voice in their development is a sure way to get them involved from inception through execution.
By encouraging the establishment of student-run PR agencies, communications pros can help foster qualified, well-rounded candidates for the profession.
Careful tracking of social networks enables you to get feedback on your products, find out how your competition is perceived, and learn exactly which issues and challenges your customers and potential customers are most concerned about.
Case Study: Baby Giraffe and PR Help Solve Zoo Budget Impasse While Curbing Outcry Over Threat of Animal Sacrifices
Unfortunate comments by Zoo New England’s CEO over zoo budget cuts by the state created a nationwide stir that required quick action by PR agency Rasky Baerlein.