Hyundai Motor America Zafar Brooks, director, governmental affairs and diversity outreach at Hyundai, has taken the company’s cornerstone CSR program, Hyundai Hope on Wheels, a long way. Put in charge of CSR initiatives in 2006,… Continued
Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign The issue of deforestation is important to Timberland—the footwear company’s logo is a tree, after all. In recent years, Timberland has tapped the interactive… Continued
Last year Burson-Marsteller launched its Caring Consumer specialty group, comprised of experts in consumer and brand marketing, CSR and corporate reputation, to help build emotional connections between organizations and consumers who care. This launch is… Continued
Co-Winner: Silver Spring Networks, Finn Partners and Blue Practice – Silver Spring Networks’ “Connect. Transform”: Evangelizing Consumer Benefits of the Smart Grid New technologies have transformed much of the economy, but many consumers are still… Continued
Coca-Cola Enterprises John Brock, CCE’s chairman and CEO, has long been passionate about corporate social responsibility since joining the company in 2006. As CEO, Brock established an operating framework, which sets CCE’s vision and strategic… Continued
Winner: Cartoon Network – Stop Bullying: Speak Up Cartoon Network spent the summer of 2011 recruiting fellow Time Warner divisions, including CNN and Time, Inc., to a unified initiative that would inspire people to stand… Continued
Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th YearApril 16th, 2012 by Linda Romanello
Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.