Topics

Here are some procedures to build an infrastructure that prepares you to monitor and use social media during crisis communication.

While there is much agreement on the wisdom of working with influencers on behalf of one’s brand, the hard work of finding, vetting and developing ongoing relationships with them can be daunting to the uninitiated. Dell’s Konnie Alex-Brown offers some tips to help you select those highly trusted subject matter experts who could have a real impact on the success of your brand messaging.

While broadcast interviews can make even the most sophisticated executives uneasy, they offer a unique opportunity to deliver messages to a wide audience quickly and simultaneously.

The Week in PR

Many local or purely trade news stories have national hooks. Here is a 10-step method to gaining national exposure for your local story by taking it to Washington, D.C., and perhaps NY City.

Snapchat had to be happy with what occurred during the Digital Content NewFronts, which began May 2 in NY. Despite Snapchat’s absence as a presenter at the annual marketing confab, there was considerable buzz about the brand. We ask Snapchat experts how brands can use it to reach millennials.

The statistics that the AICR and Williams Whittle worked with were jarring enough, but the data’s real strength was in its potential for empowerment. Instead of focusing on the potential ramifications of having an unhealthy lifestyle, they decided to focus on how a few simple changes could radically reduce cancer risk.

If your brand has a great visual story to tell, you’ve been given a gift that not everybody receives—don’t squander it by snapping a photo, putting it up on Instagram and calling it a day. Learning how to get the most out of that story is crucial if you want to join the higher echelon of digital content producers. Here are some tips from Kimberly Jaindl of Lockheed Martin to help you freshen up your storytelling style.

Even those PR pros who are experts at researching a particular journalist’s beat and outlet and successfully land an interview for their company’s lead spokesperson—say, a CEO—can aggravate time-strapped journalists if that spokesperson is ill-prepared or has a defensive attitude.

An organization’s ability to prominently show up in search results can be the deciding factor in whether or not a potential customer, advocate or donor even makes it in the digital front door. Such is the purview of SEO, and if your website isn’t properly optimized there’s a good chance your content won’t see the light of day. Unfortunately, not many communicators moonlight as web designers, so dealing with things like link audits, title tags and alt tags may seem outside the PR wheelhouse, but it’s not as hard as it sounds.