Org chart courtesy of social@Ogilvy.
Topics
Social Media: Why Communicators Should Play by the Rules…or Not
May 11th, 2016 by Seth Arenstein“I just want to get away from it all” is a popular refrain, especially around vacation time. It could be one of the reasons reality shows about Alaska have been so popular—uncharted territory can be… Continued
8 Body Language Recommendations for Broadcast Interviews
May 11th, 2016 by Steve GoldsteinScenario: You’re a veteran PR pro leading communications for a suddenly hot start-up, and you’ve just gotten a request from a broadcast network for a live interview that day with your 22-year-old CEO. These tips for managing body language during a broadcast interview are going to come in might handy.
Why Your Brand Should Have LinkedIn Guidelines for Employees
May 11th, 2016 by Liz GuthridgeMany companies don’t even refer to LinkedIn in their social media policies, much less provide guidance on how to use LinkedIn effectively. By contrast, policies frequently describe how employees are to behave with Facebook, Twitter, Instagram and others. As a result, companies are taking a big risk with LinkedIn if employees “go rogue” and don’t consider their company’s brand when writing their LinkedIn profiles.
How to Turn Data into Different Infographics for Different Audiences
May 10th, 2016 by Albert LewisAs communications professionals, a significant part of our job is to tell well-developed stories that engage target audiences. With recent research suggesting that brands have less than four seconds to hold consumers’ attention on a web page before they move on, it’s important now more than ever to consider the various vehicles to tell our stories in a compelling way.
5 Ways Right-Brained PR Pros Can Use Google Analytics
May 10th, 2016 by Mark RenfreeGoogle’s free tool has the power to transform a brand’s understanding of its online presence, which can only lead to a better experience for users. Putting this analytics tool to work within a larger measurement framework has the potential to unleash a kind of transparency to PR work that was at one time unimaginable. This allows communicators to make well-informed decisions backed by data, which can then be used to concretely prove their team’s business contributions to the C-suite.
3 Storytelling Tips for Keeping Webinar Audiences Engaged
May 9th, 2016 by Seth ArensteinDigital technology is wonderful, right? The digital world can be at your fingertips. Yes, but that digital world, in the form of a mobile phone or laptop, can be a tempting distraction to tune out a speaker during a meeting, a conference and especially a webinar.
6 Crisis Communications Tips To Help You Spot Impending Problems
May 9th, 2016 by XIMENA N. LARKINHere are some procedures to build an infrastructure that prepares you to monitor and use social media during crisis communication.
4 Influencer-Vetting Tips for Your Brand
May 9th, 2016 by Steve GoldsteinWhile there is much agreement on the wisdom of working with influencers on behalf of one’s brand, the hard work of finding, vetting and developing ongoing relationships with them can be daunting to the uninitiated. Dell’s Konnie Alex-Brown offers some tips to help you select those highly trusted subject matter experts who could have a real impact on the success of your brand messaging.
The TV & Radio Interview: A Step-by-Step Guide to Prepare for Success
May 9th, 2016 by Maura Fitzgerald, Version 2.0 CommunicationsWhile broadcast interviews can make even the most sophisticated executives uneasy, they offer a unique opportunity to deliver messages to a wide audience quickly and simultaneously.