The Discovery Channel’s @MythBusters account didn’t earn more than 500,000 engaged followers based on the show’s star power alone. Here are five lessons learned to instantly boost your Twitter strategy.
Dentsu Communications’ SVP/managing director Jim Miller describes how, with custom tailoring and punchy quotes, the press release can still be the best way to present your story.
For companies with multiple social media destinations, the Hub and Spoke social media management model can spur greater engagement and increase collaboration with employees and customers.
The high cost of pay TV subscriptions and the emergence of other ways for viewers to watch entertainment content has prompted many Gen Y-ers to consider discontinuing their paid services.
Companies have a long way to go in improving internal communications, as bottlenecks and ineffective practices still limit worker productivity and erode morale.
According to one crisis expert, Anthony Weiner may have helped himself at Tuesday’s press conference, but how he keeps it together in the next 24 hours is critical.
The French government again displays its often tough stand on the Internet by preventing TV networks from plugging their specific social media sites on their shows.
The perceived value of entertainment platforms have dropped demonstrably from 2010 to 2011. The culprit? The "commoditized nature" of entertainment and the rise of social media.
The separation of IR and PR is counterproductive to credible, authentic and trustworthy communication.