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Head Games: How Neuroscience, Psychology Principles Punctuate PR

September 12th, 2011 by

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.

Head Games: How Neuroscience, Psychology Principles Punctuate PR

September 12th, 2011 by

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.

As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?

September 12th, 2011 by

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.

6 Content Ideas to Expand the Reach of Your Small Business

September 9th, 2011 by

At the Content Marketing World Conference in Cleveland, Marcus Sheridan of River Pools & Spas shared some of his proven content tactics.

Tear Down That Wall: Content Management Tips for B2B Brands

September 9th, 2011 by

Great content won’t get you far without a comprehensive content management plan. The first step: Break down the wall between your site and social media.

CMW Conference Tackles Role of Content and Storytelling in Integrated B2C

September 7th, 2011 by

With the 2011 Content Marketing World Conference under way in Cleveland, a major theme has emerged: the importance of consistent content creation for brands.

PR News Q&A: Integrate Google+ Into Your PR Strategy Now

September 6th, 2011 by

In advance of PR News’ October 5 Digital PR Summit in New York City, Euro RSCG Worldwide social media newsengine manager Romey Louangvilay discusses the importance of integrating Google+ into your digital strategy.

PR News Q&A: Integrate Google+ Into Your PR Strategy Now

September 6th, 2011 by

In advance of PR News’ October 5 Digital PR Summit in New York City, Euro RSCG Worldwide social media newsengine manager Romey Louangvilay discusses the importance of integrating Google+ into your digital strategy.

Is Panetta’s Terror Message the Right One?

September 6th, 2011 by

Defense Secretary Leon Panetta says that while we’ve killed a number of terrorist leaders, including Osama Bin Laden, a real threat to the U.S. remains.

For Organizations, Social Media Rules Should No Longer Be Unwritten

September 2nd, 2011 by

The Washington Post’s update to its social media policy and guidelines serves as a reminder for both journalists and PR pros alike that social media rules should no longer go unwritten.