Topics

Need for Strategic Direction, Experimentation and Iteration Emphasized at PR News’ Facebook Conference in San Francisco

August 11th, 2011 by

Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ August 9 Facebook Conference.

Facebook’s New Feed Feature: What Does It Mean for PR Pros?

August 9th, 2011 by

Facebook’s newest tweak to its News Feed, which groups posts together by topic, makes keyword usage more important than ever.

Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room

August 8th, 2011 by

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information.

Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room

August 8th, 2011 by

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information.

Quick Study: Mobile Phone Users Dial Up Social Networking Sites; Customer Relaxation Techniques—New PR Tactic?

August 8th, 2011 by

â–¶ PR Pros Should Brush Up on Mobile: Almost three-quarters (73%) of mobile phone users (both smartphones and other types) in the U.S. use their phones daily to visit social networking sites; sometimes more than… Continued

Quick Study: Mobile Phone Users Dial Up Social Networking Sites; Customer Relaxation Techniques—New PR Tactic?

August 8th, 2011 by

â–¶ PR Pros Should Brush Up on Mobile: Almost three-quarters (73%) of mobile phone users (both smartphones and other types) in the U.S. use their phones daily to visit social networking sites; sometimes more than… Continued

Charting the Industry: When Social Networking Gets Personal

August 8th, 2011 by

While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.

Charting the Industry: When Social Networking Gets Personal

August 8th, 2011 by

While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.

20 Commandments: The Do’s and Don’ts of Giving Executive Interviews

August 8th, 2011 by

From modifying sentence structure to posture positioning, have your executives ace their media interviews by following these 20 commandments.

Flexibility Drives C-Suite Media Training

August 8th, 2011 by

Former national TV reporter and Pincus Group president Aileen Pincus provides seven tips on how to train C-suite executives to face the media.