This piece is excerpted from Rosalyn Mandola’s article “How I Learned to Stop Worrying and Love Volunteer Social Media Engagements” in the PR News Media Training Guidebook, Volume 6. DO – Provide guidelines with “must… Continued
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The Week in PR
May 16th, 2016 by Seth ArensteinWe reported late last year that members of Chipotle’s brass mentioned during an investor conference that they were upset with the piecemeal way the Centers for Disease Control and Prevention (CDC) was reporting to the public about the brand’s cases of E. coli (PRN, Dec 14 & 21, 2015). Apparently the burrito maker also put its complaint in writing.
How to Make Certain Your Media Pitches Will Not Be Ignored
May 16th, 2016 by Arthur SolomonWhen it comes to pitching a story, there are various tenets that I have always disagreed with, e.g.: reporters and editors won’t read a pitch longer than a few sentences; when trying to place a photo accompany it with a short caption; TV pitches have a better chance of success when B-roll is available. But there are some rules that I have always enforced with account execs so that their pitches at least have a chance of success.
Lessons in Crisis Delusion; UK PM Cameron and UC Davis’ Katehi
May 16th, 2016 by Katie PaineIt’s a toss-up. Who was suffering more from delusional thinking last month: UK Prime Minister David Cameron or UC Davis Chancellor Linda Katehi? You’ll have to judge for yourself.
APCO Report: Pharmaceutical Industry Shows Reputation Can Be Complex Calculation
May 16th, 2016 by Seth ArensteinYou had to love the photo of a baseball catcher falling, heels over head, which CNBC ran on its site accompanying a story about pharma brand Valeant ( PRN , Mar 28), whose stock fell 5%+ May 12. The decline
How an Online Brand Used Video to Gain Public’s Trust
May 16th, 2016 by Eric HollreiserAt its core, successfully marketing a product or service is about fostering a positive relationship with the consumer. In developing this relationship, a brand needs to actively dedicate itself to building trust.
A Former Intern’s Guide to Making the Most of an Internship
May 13th, 2016 by Mark RenfreeThe ambiguity around the question of whether or not you’ll get the job after your internship isn’t really all that important. It’s great to get the offer, but what’s really important is making the most out of your time spent in the working world. For those out there who’ve already locked down their summer internships, or even if you’re still looking or considering making the jump, here are a few things I learned from my internship with PR News.
6 Tips for Working With YouTube Influencers
May 13th, 2016 by Ian James WrightMore and more, brands are realizing that audiences (especially young audiences) are spending a lot of time on YouTube, and that the video platform’s influential content creators are perhaps the best target for their media relations efforts. Consumers aged 13-24 spend more time watching YouTube than TV, it has been reported—the former seems more promising in the ROI department.
Is Budweiser’s ‘America’ Rebrand a Good Idea?
May 12th, 2016 by Mark RenfreeBudweiser has long liked to think itself an essential part of the American identity. In recent years the company hasn’t shied from proclaiming itself as such. In a continuation of the beer’s patriotic branding, Anheuser-Busch InBev announced its boldest move yet: Budweiser will be removing the brand name from its cans and bottles, and rebranding the beer simply as “America.”
Crisis Communications Lessons From the Campaign Trail
May 12th, 2016 by Caitlin RourkThe 2016 presidential election has been nothing short of a spectacle, turning traditional political conventions (no pun intended) squarely on their head. And just as this election has forced the political establishment to alter its strategies, business organizations must re-evaluate how to approach the unpredictable and unforgiving crises they face in today’s new media landscape.