The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either.
VMS’ Angela Jeffrey provides highlights from AMEC’s European Summit on Measurement.
To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand.
Day three of the IABC World Conference found delegates diving into key PR strategies and tactics to improve their brands.
Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing.
This adaptation from the just-published PR Measurement Guidebook Vol. 5 offers tips to measure how loud your voice is resonating across different media platforms.
One PR agency has turned to a crowdsourcing community to get fresh ideas, provide students with real-world challenges—and open a talent pipeline for its internships and entry-level staff positions.
Despite garnering over 34,000 mentions of his name on Twitter during Apple’s Developers Conference, not even Steve Jobs could stop Apple’s share price from falling throughout the day.
Just because your pro bono efforts are free, doesn’t mean they shouldn’t be effective. Janel Patti of The Marcus Group provides 12 steps to maximize your not-for-profit endeavors.