Topics

The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed

October 17th, 2011 by

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.

Chris Brogan’s Measure of Social Media Success: When Your Followers Are Willing to Die for You

October 17th, 2011 by

PRSA Conference keynoter Chris Brogan dared attendees to be "vicious, bold and daring" on social networks.

The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed

October 17th, 2011 by

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.

SEC’s Demands for More Transparency in Reporting Cyber Hacks Hold Hidden Message for PR Pros

October 14th, 2011 by

The SEC’s new guidelines for public companies that report cyber hacks only serve to emphasize the importance of having a crisis plan that deals specifically with this new wave of criminal activity.

Three Lessons in Building Your Local Reputation

October 14th, 2011 by

Locally targeted media relations requires different strategies and tactics than national efforts. Drake University’s David Remund provides three lessons to maximize your local-based PR campaigns.

Bias and Conflicts of Interest: It’s All About Trust

October 13th, 2011 by

Inkhouse Media + Marketing co-founder Beth Monaghan discusses the importance of understanding the conflicts and biases of media outlets.

Bias and Conflicts of Interest: It’s All About Trust

October 13th, 2011 by

Inkhouse Media + Marketing co-founder Beth Monaghan discusses the importance of understanding the conflicts and biases of media outlets.

PR Monitoring Tools, Monitored

October 12th, 2011 by

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals.

PR Monitoring Tools, Monitored

October 12th, 2011 by

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals.

Increase Media Coverage By Tying Your Story to a Larger Trend

October 10th, 2011 by

Got a story idea that doesn’t quite have the reach and appeal to land top national outlet coverage? Ogilvy PR Worldwide’s Chris Potter provides tips to maximize coverage by incorporating a story as part of a larger trend.