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Time Names Top Ten Green Stories for 2008

Time Magazine has just named its top ten green stories for 2008. The choices range from completely unsurprising (i.e. Barack Obama, offshore drilling) to eyebrow-raising. Check it out and see if you agree with Time: … | MORE »

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How to Court and Win Over Editorial Boards

We’ve seen it happen over and over again. A newspaper writes a scathing editorial about a politician, a non-profit organization or a company that did something stupid—prompted, in part, by the refusal of the news … | MORE »

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The Ten Commandments of Cause-Related Marketing

Cause-related marketing is a partnership between a for-profit and a nonprofit where each has something to offer the other, and both realize a benefit. When you select a potential partner that has a natural affinity … | MORE »

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Media "Untraining"—Avoiding Overprocessed Media Images

Remember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line?  Good, now forget it because that spokesperson is a dinosaur, and training today’s … | MORE »

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Starting from Scratch—Five Steps Toward a Greener Business

Perhaps it’s not time to appoint a chief sustainability officer just yet, but you might be closer than you think. More than ever, companies are realizing that “going green” is not only cool and good … | MORE »

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Need Help Pitching? Try These Resources

If you need help pitching to press, then it behooves you to check out these additional online resources. For the budget-strapped, they are free (or they offer a substantial free trial), and are packed with … | MORE »

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Product Launches: 10 Tips For Success

Here are 10 tips for product launch success. These are practical suggestions for media relations pros from BurrellesLuce. 1. Survey the landscape. Determine how your new product or service will fi t into the competitive … | MORE »

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The TV Interview Tip Sheet

Here are 10 tips for Interview Preparation (for TV). These are practical suggestions for media relations pros from BurrellesLuce. 1. Bring in a coach. An outside pro can infuse the training sessions with realism— and … | MORE »

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80% of Americans Influenced by Green Concerns

Looks like more and more people are "going green." According to a recent survvey by the National Marketing Institute, 80% of American adults say they are motivated to some extent by green considerations. In the recent … | MORE »

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Four CSR Program Basics

Following are four tips on how to benchmark your new or existing green and/or CSR efforts: 1.    Identify issues related to the environment, employment, the community, policy, and governance that are important to the company and … | MORE »

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