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Ten Lessons in Cause Branding

Following are 10 lessons companies need to note when implementing cause branding initiatives:
 Lesson # 1: Cause branding is a real commitment.
 Lesson # 2: It starts with your own people. Lesson # 3:  It … | MORE »

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Translating Measurement Jargon

Outputs: What is said, quantified by analyzing content based on: | MORE »

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Communicating During an Acquisition: Increase Your Profile

To maintain longstanding, fruitful relationships with consumers, advertisers and stakeholders during an acquisition, Citigate Cunningham’s executive vice president Melissa Sheridan offers these best practices on how to keep your brand relevant. | MORE »

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Improve Your Brand’s Image with Corporate Giving

Every corporate entity (or individually run business) should make it a priority to be socially responsible and give back to the community in which it operates. Besides being the right thing to do, corporate giving … | MORE »

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How to Tell the Boss He Needs Media Training

It happens every time your boss is interviewed by a reporter. You hear about it from your co-workers, your fellow public relations practitioners, even from some reporters. The boss needs to smooth some jagged communications … | MORE »

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First Year of Mobile Giving Outperforms First Year of Online Giving

In 1997, online donations in the United States totaled a mere $300,000. In 2007, online donations were pinpointed at $10.44 billion reflecting exponential growth in overall giving and technology, according to a Harvard University study … | MORE »

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Identifying the Right Spokesperson during a Complex Crisis

Communicating about complex scientific issues is difficult on a normal day, but add stress and it can be overwhelming. Communication changes when concern is rampant and emotions are high. Building trust and credibility requires speed … | MORE »

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Tip Sheet: For PR Pros, Are Rules Made To Be Broken?

By Courtney Barnes "Rules are for other people." That’s what my father told me just before Christmas, when I questioned the legitimacy of his prime curbside parking spot in front of a shopping center packed … | MORE »

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Quick Study: Freezing Months for Talent Management; Green Investments; Blind Eye Turned to Corporate Misconduct

The communications implication: Business is still about people, and organizations are only as strong as their weakest employee. When money is tight, the best strategy is to embrace nontraditional recruitment techniques and creative fringe benefits–two things the modern communications executive is well equipped to drive. | MORE »

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How To…Improve ROI in a Tough Economy

It’s an unfortunate reality of business: When the economy takes a turn for the worse, marketing, advertising and public relations are among the first budget items businesses cut. But in tough economic times, it’s more … | MORE »

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