Four rules for a successful media relations strategy
How the Children’s Healthcare of Atlanta ended up inaugurating a effective media metrics program on limited funds.
Following are five ways to make your cause marketing campaigns effective:
In an era of shrinking newsrooms and disappearing travel budgets, we all are having a hard time finding editors and reporters with the time and resources to hop on a plane to pursue a story …
The explosion of social media can be a boon to sports public relations. After all, the role of a sports PR professional is to feed the public’s hunger for news and player information, and tools …
For communications executives, it seems there could never be enough how-to articles, best-practices lists or strategic roadmaps about ways in which they can prove their worth to senior management (and clients, for that matter), and …
Content is king, as the not-so-old adage goes. If that’s true (and let’s assume it is), then search engines are the higher beings to which these kings’ power is ascribed. It’s an apt metaphor when you consider that search engines determine which online content is seen by audiences, and which content is resigned to languish on the second page of search results.
Forget the economy–companies nationwide are increasing their CSR efforts across the board, according to a new study.
Forget the hype! Traditional news is still alive and well as a source of news, despite the digital onslaught.
Need a refresher course on how to ramp up your media relations practices, check out the following: