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Media Engagement Viewed as a Dating Game

October 10th, 2011 by

Reaching consumers through a combination of paid, owned and earned media (POE)—viewed through the framework of a dating relationship—can help brands build trust with their targets.

How to Practice Media Basics—But With a Twist

October 10th, 2011 by

When dealing with the media, don’t forget the tried-and-true tactics that have stood the test of media relations time—but be aware of the 24/7 nature of journalists’ lives.

Consumers Demand Greater Corporate Responsibility

October 10th, 2011 by

Your company’s next CSR initiative may be its most important yet, as the majority of global consumers believe companies have a responsibility to address key social and environmental issues beyond their local communities.

Tip Sheet: How to Tend to Your CEO’s Achilles’ Heel(s)

October 10th, 2011 by

CommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list?

Deep Dives Into Digital Tactics on Display at PR News’ Digital PR Summit

October 6th, 2011 by

More than 300 communications professionals learned the ins and outs of a variety of digital PR platforms and disciplines, including Twitter, Facebook, SEO, media relations and more at NYC’s Grand Hyatt on Oct. 5.

2011 Digital PR Awards – Digital Marketing Campaign: More Than $500K

October 4th, 2011 by

Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video Nikon and MWW Group sought to combat the crowded D-SLR camera market with a campaign that merged the popularity of HD video and… Continued

2011 Digital PR Awards – Public Affairs Campaign

October 4th, 2011 by

Co-winner: Euro RSCG Worldwide PR – Campaign Money Watch ‘They Win U Lose’ With partner Campaign Money Watch, Euro RSCG fought aggressively to reinvigorate the core Obama voter base before the 2010 midterm elections. Focusing… Continued

2011 Digital PR Awards – Intranet

October 4th, 2011 by

Winner: CareFirst BlueCross BlueShield – Your Voice. Your Story. InsideCareFirst.com An internal research study conducted by the associate communications team at CareFirst BlueCross BlueShield revealed that associates wanted to have a sense of partnership with… Continued

2011 Digital PR Awards – Digital Marketing Campaign: Less Than $100K

October 4th, 2011 by

Winner: Conover Tuttle Pace – ‘Zenyatta’s Quest for Perfection’: Breeders’ Cup World Championships To create renewed interest in a major international horse-racing event, the Breeders’ Cup, Conover Tuttle Pace found the perfect narrative for the… Continued

2011 Digital PR Awards – PR Firm of the Year: Digital

October 4th, 2011 by

Winner: Waggener Edstrom Worldwide Inc. Waggener Edstrom’s digital initiatives in the past year were pretty robust. To name just a few, the agency worked with Microsoft Mobility, HTC and T-Mobile to launch the Windows Phone… Continued