Topics

Exxon Writes Its Own PR Rules

August 19th, 2011 by

Exxon kept quiet about its discovery of possibly 1 billion barrels of recoverable oil until its recent court battle with the federal government.

Macy’s Misses With Martha Recall

August 18th, 2011 by

No company likes product recalls, but they do offer a way to communicate with customers on a more human level.

PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

August 17th, 2011 by

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite.

PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

August 17th, 2011 by

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite.

PR Networking: Real-Life LinkedIn

August 15th, 2011 by

March Communications co-founder Martin Jones discusses how personally engaging with one another and building collaborative networks will benefit the PR industry.

How to Treat Content as a Renewable Resource

August 15th, 2011 by

What are the best ways to get the most out of the content you create? You can start by reviewing and recycling it.

PR Networking: Real-Life LinkedIn

August 15th, 2011 by

March Communications co-founder Martin Jones discusses how personally engaging with one another and building collaborative networks will benefit the PR industry.

Despite Shaky Business Model, Hyperlocal News Opps Abound

August 15th, 2011 by

The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.

Twitter Watch: Obama’s Online Rep Suffers With Debt Ceiling Debate

August 15th, 2011 by

While there wasn’t much positive Twitter chatter around President Obama’s role in the debt ceiling debate, a majority of the tweets were in fact neutral.

Social Media Gives Food and Bev Execs a Bad ROI Taste

August 15th, 2011 by

While the ROI of social media efforts remains murky for many organizations, the food and beverage industry in particular is having trouble measuring its returns.