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In our nervous-twitch environment, PR execs who provide media training often face an executive or a team that has received coaching previously. These executives or team members know—or think they know—the basics and don’t want to waste time on Training 101. They are content- and results-focused and likely lack the PR knowledge about how the 3 P’s (preparation, practice and performance) can be the difference between a successful or unsuccessful interview.

Twitter unveiled a mobile app, Twitter Engage, June 21 to ease and encourage posting videos to the platform. U.S. B2C brands barely need the help, according to data provided exclusively to PR News by Shareablee.

You still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have accomplished and perhaps reset priorities. Here are the seven most important areas of focus for PR leaders, according to Diane Schwartz, SVP, PR News.

You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Thrones developments. Which is to say: you still have another five solid months to make this… Continued

Hopefully there’s time in the short months before the unperturbed seasons move onward to not only get sucked into a good story, but also to learn something new and better your professional self as well. The unfortunate reality is that on top of work, family and fun this summer there just isn’t enough time to cover everything. In the search for the perfect reading list, difficult decisions are sure to be made. In an effort to help you along the journey to literary enlightenment, here are six books from various genres that PR pros should check out this summer.

Crowdfunding platforms like Indiegogo and Kickstarter burst onto the scene in the late 2000’s, providing startup companies with an innovative and unique way to generate buzz around new products. Recently, media have tired of the crowdfunding angle and often will not cover campaigns at all. While crowdfunding can still be successful, entrepreneurs must be prepared with a strategic plan for setting and reaching their goals.

For a brand that so aligns itself with happiness and childlike wonder, it must be difficult even to address the tragedies that have occurred on and near its property recently. But since addressing them is necessary, brevity has been the name of the game when it comes to official messaging from Disney.

When House Democrats began their sit-in on June 22 to force a vote on a gun-control bill before the House of Representatives begins a scheduled vacation recess, Speaker of the House Paul Ryan (R-WI) put the legislative body into recess, which meant the cameras and microphones were switched off. Soon afterward, C-SPAN began broadcasting Periscope and Facebook Live feeds of the sit-in shot by various House Democrats.

With Snapchat raking in over 100 billion video views a day, it’s well past the time to say “Snapchat isn’t right for my brand.” But once you’ve locked down a witty username…what, exactly, should you be snapping to reel in the platform’s rapidly growing demographic? Carolina Valencia, senior director of corporate communications at Univision Communications, shares some jumping-off points to help you generate fresh ideas for your Snapchat content.

In many ways, Facebook is using a time-tested PR tactic to increase the popularity of live video—influencers. By tapping some of the most popular media outlets and celebrities to create live video Facebook will have an incredible stockpile of content. Communicators should take a page from these prominent media companies and celebrities and jump on this burgeoning trend. Those who make a name for themselves now are sure to reap the rewards after live video inevitably becomes a main feature of the platform.