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Packaging the Perfect Media Message

Most media people have policies against receiving gifts.  But there is one gift that all of them welcome: a great story idea. Great stories get attention and can lead to promotions, awards and prestige.  That’s … | MORE »

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Case Study: Half Cheese, Half Pepperoni, Will Travel: Media Relations Tells Consumers How They Can Text for Pizza

Ordering a pizza can now be done with the press of a button no matter where you are, thanks, in part, to the "What’s Next? Text!" campaign conducted by Papa John’s Pizza and Fleishman-Hillard. | MORE »

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Quick Study: Podcasting’s Popularity Grows; Work-Life Balance Not Just HR Issue; Screening Candidates on Social Networks

*Podcasting Still Waiting in the Wings: As gadgets with digital audio capabilities proliferate, podcast downloading continues to increase, according to August 2008 research conducted by Pew Internet & American Life Project. In 2006, Pew reported … | MORE »

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Exploring CSR in China: Its History and Current Trends

CSR in China has, like almost everything in the country, has evolved astonishingly fast. In the early days, 30 years ago when China opened to the west, foreign companies came mainly for profits or to … | MORE »

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Screening Job Candidates on Social Networks

According to a nationwide survey of employers conducted by CareerBuilder.com, 22% of hiring managers use social networking sites to research job candidates, up from 11% in 2006.  Additional findings include: •    9% of hiring managers … | MORE »

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 Podcasting Still Waiting in the Wings

As gadgets with digital audio capabilities proliferate, podcast downloading continues to increase, according to August 2008 research conducted by Pew Internet & American Life Project. In 2006, Pew reported that popular podcast directory Podcast Alley … | MORE »

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How to Communicate With an Ombudsman

Communications executives have an increasing number of tools in their arsenals with the advent of digital media. These are in addition to their old reliable media pitching techniques. While all of these options make media … | MORE »

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Get Going: Early Lessons for Going Green Before Internal & External Audiences

“Going green” is such a loaded phrase that it deserves some brief clarification. “Going green” is not a scientific phrase; it is vague enough to be deceptive. Decisions concerning the environment always involve trade-offs and … | MORE »

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Armstrong, Brangelina Top List of Most Influential A-List Celebs

According to a new survey from First Call, a division of sports and entertainment agency Octagon, McLean, Va., Tour de France champion and sports icon Lance Armstrong tops the list of most influential A-list celebrity … | MORE »

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Courting Media for your Green News

In this cynical age, it’s very easy for media to dismiss or disparage CSR news exclusives and releases as “soft,” highly prejudicial information that do little but act as advertorials. For PR and marketing professionals … | MORE »

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