Whether offline, online or both, WOM can pack a punch, and not just for big consumer brands.
Gibbs & Soell’s 2010 “Sense & Sustainability Study" found that only a minority of execs see an overall strong corporate commitment to going green.
When communications professionals understand how to think about their own research needs and specify useful parameters, they’re far more likely to get real value for their research dollars. Here are tips for creating an effective RFP.
Flight attendant Steven Slater’s angry, dramatic exit from a JetBlue aircraft has resonated with critics of airlines, airline employees and pretty much all working people. In this PR News poll we see how it resonates with PR practitioners.
In this age of social networking, brand images rise and fall at lightning speed, and just how quickly and strategically a company responds to a Twitter, Facebook or Yelp.com assault makes all the difference.
Did APCO Worldwide give HP the right advice in the forced resignation of its chief, Mark Hurd? Members of PR News’ Advisory Board weigh in on the crisis.
When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind.
PR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs.
â–¶ Tech Brands’ Twitter Trouble: A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks …
PR News tracks the media relations efforts that moved the Tim Tebow/Jockey International sponsorship deal story from beginning to end.