According to an Edison Research/Arbitron survey, “Twitter Usage in America: 2010,” Twitter has caught up with Facebook in awareness, though still significantly lags in usage.
No matter how well rehearsed your crisis communications plan is, success in any crisis is still dependent on your “communicator in chief,” otherwise known as the CEO.
Most would agree that video is an effective communications tool. If a photo is worth a thousand words, what’s a video worth? People are not only more attracted to multimedia content—today, they expect it.
In the high-stakes atmosphere of a Chapter 11 filing, PR can help soften the blow to stakeholders.
Throughout its series of fashion media tours for Belk, Panorama PR hosted intimate one-on-one meetings between the department store’s fashion spokesperson, Arlene Goldstein, and select press.
Panorama PR helps Belk, a national department store chain, stay in the fashion press’ focus by running media tours built on personalized meetings with the brand’s resident trend guru.
In a conducted interview by Wills Consulting Group, one finding was that assessing, managing, and leveraging the impact of new media (defined as social media, Web 2.0, etc.) was the interviewees’ most significant challenge.
APCO Worldwide’s Eliot Hoff offers a preview of his panel discussion to be held at PR News’ Public Affairs Conference.
In the last three years, sustainability has moved from a little-understood term that seemed to be interchangeable with CSR (corporate social responsibility), green, eco, or environmental to an almost over-used word.
According to the Chief Marketing Officer (CMO) Council’s recent survey, customer analytics are a top priority for marketers in the coming year. The survey drew from 600 senior marketing managers in the Council’s network.