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When Not to Pitch

Every day, public relations professionals pitch stories to media outlets of every stripe. First, the bad news: The vast majority do not succeed in generating coverage. Editors, producers and reporters are constantly overwhelmed with requests … | MORE »

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Board of Directors Paying More Attention to CSR Opportunities

Boards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a survey commissioned and released today by Deloitte and Corporate Board Member magazine. … | MORE »

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Dare To Be Different and Get the Attention You Want

Sometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your … | MORE »

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Introducing the 2009 PR News CSR Award Winner in Media Relations

Winner: Coca-Cola Enterprises Campaign: Coca-Cola Enterprises External Communications Plan for the 2008 National Political Conventions During the 2008 presidential campaigns, environmental issues were top concerns for both voters and candidates. To put those words into … | MORE »

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2009 PR News CSR Award Winner: Diversity Communications

Following is this year’s PR News CSR Award Winner in the category of Diversity Communications. | MORE »

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2009 PR News CSR Award Winner: Corporate-Community Partnership

Following is this year’s PR News CSR Award Winner in the category of Corporate-Community Partnership.  | MORE »

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Media UNTraining:  Avoiding ‘Overprocessed’ Media Images  

Remember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line?  Good, now forget it because that spokesperson is a dinosaur, and training today’s … | MORE »

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2009 PR News CSR Award: CSR People of the Year

KEVIN MOSS, Head of CSR, BT Americas Two years ago, Kevin Moss, a member of the BT Americas leadership team and formerly director of product operations, recognized the potential value of extending BT’s commitment to … | MORE »

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2009 PR News CSR Awards, Honorable Mentions: Sustainability/CSR Report

SAP AG Solutions for Today… and Tomorrow SAP, the world’s leading provider of business software, published its first sustainability report in 2008 as a way of providing a better understanding of the company’s vision and … | MORE »

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2009 PR News CSR Award: Product Design/Redesign

OSRAM SYLVANIA and Weber Shandwick for SYLVANIA Micro-Mini: All Green Hands on Deck! Thanks to the green revolution that has infiltrated consumer consciousness, there has been an surge in the usage of energy-efficient compact fluorescent … | MORE »

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