Topics


avatar

Digital Ad Revenue to Top Print This Year

A study by Outsell revealed that digital media will take a higher share of advertising revenues than print this year for the first time in the U.S. Digital media will grow to a market share of 32.5%, compared with 30.3% for print. | MORE »

Comments Off

avatar

As Smartphones Take Off, So Should Your Mobile PR Plans

A recent study by PR agency Ruder Finn finds that Americans now spend an average of 2.7 hours per day on the mobile Internet. Now is the time to begin formulating a mobile PR strategy and to start on the path toward integration. | MORE »

Comments Off

avatar

Study Finds Social Media Best Way to Reach Teen Girl Demo

A study by Euro RSCG WWPR and MicroDialogue reveals new insights into a key market demographic—teenage girls—giving guidance into how best to communicate with them. | MORE »

Comments Off

avatar

Setting Objectives: The Key to Proving the Value of Public Relations

Whether your organization is large or small, for profit or nonprofit, local or global, it has an objective. A clear, broad-based understanding of the organization’s objectives improves its chances for success. | MORE »

1 Comment

avatar

PR News Q&A: Tim Marklein Gets to the Meat of Measurement

Tim Marklein, who was a presenter at PR News’ Measurement Conference on March 23 in Washington, D.C., talks about the importance of aligning PR measurement with business goals. | MORE »

Comments Off

avatar

Using Research and Measurement for a Company Rebranding Effort

How American Water implemented a unique measurement program to overhaul its brand. | MORE »

Comments Off

avatar

Developing Junior Staff Into Media Relations Experts

When properly trained, it’s OK to let junior PR staff to pitch stories and follow up with editors on press releases, and be more involved with clients. After all, how else are they going to learn? | MORE »

Comments Off

avatar

Social Media Big in Small Businesses

A recent survey of small business leaders reveals the most popular platforms they use for business making decisions are webinars, podcasts and social networking sites, such as LinkedIn and Facebook. | MORE »

2 Comments

avatar

Overcoming Social Media Challenges Within B2B

According to a recent survey by the Pew Internet & American Life Project, adoption of social media is soaring. But these numbers are deceiving. Only 19% of adults over 45 and a paltry 10% of adults over 55 ever visit social networks. That’s one of the big challenges utilizing social media within the B2B space. | MORE »

Comments Off

avatar

Case Study: A Drug-Prevention Training Toolkit Is Designed With Pre-Teens—and Potential Program Donors—in Mind

Organization: Court Appointed Special Advocates for Children (CASA) Agencies: Amy Sutnick Plotch Communications; People Tech Connections Timeframe: 2009 Years ago, drug abuse prevention initiatives were aimed at teens, the feeling being they were at a … | MORE »

Comments Off