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2009 PR News CSR Awards, Honorable Mentions: Media Relations

Linhart Public Relations ­ Soles United Few companies should have the problem of selling their product becoming too popular, but Colorado-based footwear manufacturer Crocs, Inc., recognized that its product was selling at such a high … | MORE »

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2009 PR News CSR Award: Human Rights Communications

PricewaterhouseCoopers for Responsible Leadership As the company’s 10th anniversary drew near, PricewaterhouseCoopers executives decided that giving back to global communities would be the best way to celebrate the milestone. Thus, the team launched the Responsible … | MORE »

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2009 PR News CSR Award: Annual Report

Cable Positive Inc. and the watsons for Cable Positive Annual Report As the cable industry’s AIDS action organization, Cable Positive wanted to give stakeholders and the general public an understanding of the brand’s accomplishments in … | MORE »

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2009 PR News CSR Award: Employee Relations

Lumina for BT Community Champions Connecting employees who are scattered around the globe is a monumental challenge for any organization. This challenge became particularly salient to BT executives when they sought to execute a campaign … | MORE »

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2009 PR News CSR Awards, Honorable Mention: Human Rights Communications

The Coca-Cola Company Sustainability Report 2008 For the fifth year in a row, the Coca-Cola Company issued an annual report with an eye to continuing to increase their business in an economically, environmentally and socially … | MORE »

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2009 PR News CSR Award: Green PR Campaign

Following is this year’s winner in PR News CSR Award category of Green PR Campaign. Edelman and Brita for BritaFilterForGood: Better Waste, Less Waste 2007-2008 Due to its anti-environmental impact, many American consumers as of late have experienced … | MORE »

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2009 PR News CSR Award: Employee Relations

Deloitte for "We Are Defined by Our Responsibilities" On August 29, 2007, Deloitte’s board approved an official corporate responsibility policy, which formally proclaimed the company’s commitment to "promote human dignity and ethical behavior, advance learning … | MORE »

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It is Easy Being Green

It’s not easy being green, says Kermit the Frog. We hear you; you’re running a hotel and have enough on your plate. Being green just seems like a lot of hard work for nothing. Actually, … | MORE »

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What do the Media Want From a Business Interview?

One of the biggest mistakes that business people make in any interview is that they assume they are speaking to a business audience.  In reality, even when you get booked on CNBC, or interviewed for … | MORE »

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How to Separate Your Business and Personal Life on Facebook

If you’re a professional on Facebook, you’ve no doubt collected a mix of contacts that includes colleagues as well as personal friends. The more pervasive that social media becomes in public relations, the more likely … | MORE »

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