Topics

Have You Analyzed Your Facebook Strategy Lately?

November 18th, 2011 by

With so many ways to engage and interact with a community on Facebook, it’s easy for a brand to lose track and leave fans by the wayside. Here are some tips to keep in mind so you don’t.

PR News Q&A With Heineken USA’s Afdhel Aziz: The Sharability Factor of Facebook Contests

November 17th, 2011 by

When launching a contest on Facebook, first ask yourself if the contest is likely to be shared by friends online, says Afdhel Aziz of Heineken USA.

PR News Q&A With Heineken USA’s Afdhel Aziz: The Sharability Factor of Facebook Contests

November 17th, 2011 by

When launching a contest on Facebook, first ask yourself if the contest is likely to be shared by friends online, says Afdhel Aziz of Heineken USA.

What to Say When You Can’t Say ‘Yes’

November 17th, 2011 by

Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion.

What to Say When You Can’t Say ‘Yes’

November 17th, 2011 by

Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion.

NASA’s Tweetups Soar to Great Heights

November 16th, 2011 by

Without the space shuttle program to regularly draw coverage, NASA puts its trust in Twitter and in the belief that if you see something cool, you will tell your friends.

10 Sartorial Tips for TV Success

November 15th, 2011 by

Impact Communications’ Jon Rosen prescribes 10 rules for helping you—or your CEO—make the most of a TV appearance by dressing appropriately.

Flesh Out the Real Deals: Follow the Five Rules of Influence

November 14th, 2011 by

Gary Lee, CEO of mBLAST, provides five tips to cut through the clutter of the social Web and figure out who is influencing your market.

CR Reporting Rises Among Top 100 U.S. Companies

November 14th, 2011 by

The number of top 100 U.S. companies reporting corporate responsibility initiatives has risen 11%, with more than a third of them reporting financial gains from their CR initiatives.

Twitter Watch: Child Abuse Scandal Leaves Penn State’s Rep in Tatters

November 14th, 2011 by

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.