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Identifying the Right Spokesperson during a Complex Crisis

Communicating about complex scientific issues is difficult on a normal day, but add stress and it can be overwhelming. Communication changes when concern is rampant and emotions are high. Building trust and credibility requires speed … | MORE »

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Tip Sheet: For PR Pros, Are Rules Made To Be Broken?

By Courtney Barnes "Rules are for other people." That’s what my father told me just before Christmas, when I questioned the legitimacy of his prime curbside parking spot in front of a shopping center packed … | MORE »

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Why the Murder of Old Media is PR’s Best Chance

Since the advent of the printing press, professional opinions have helped shape our own. From Hearst to Murdoch, from Cronkite to Brokaw. Huge companies that employ thousands of trained journalists have helped us understand what’s … | MORE »

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Not All Is Green: Mags Jumping off Eco-Friendly Bandwagon

A recent issue of Mediaweek reported that magazines have started to cool toward green issues. As more and more Fortune 500 companies launch eco-friendly initiatives, this development for the magazine industry is telling. It’s also … | MORE »

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What To Do If You Know You’ll Be On Camera

Facing the press to get your message out can be unnerving if you’re not well-prepared. Following are four best practices that should make you media-ready for all types of scenarios: Be ready: In addition to … | MORE »

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Media Training for a Podcast Interview: Four Tips

Whether you’re a seasoned upper-echelon exec or an entrepreneur who has just launched a new product or service, media training is an iimperative when being interviewed by the press. But suppose the medium you’re approaching … | MORE »

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Investors Still Seeing Green

Even while citing a down economy and concerns about the Earth’s ecosystem, business owners continue to be optimistic about giving to environmental causes, according to a survey released by SunTrust Bank Private Wealth Management. Notable … | MORE »

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Preparing Executives for the Always-On World of Social Media Training

With the emergence of social media, executives have to be ready to face cameras and microphones at all times when they are in public. It is not enough to be prepared for a face-to-face interview … | MORE »

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How to Develop a Media-Friendly Web Site

Looking for ways to improve your relationship with the media? How about starting with your Web site. Following are a few tips offered by Open Books marketing/PR director Becca Keaty on how you can whip … | MORE »

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Making Green by Going Green

The question of sustainable business practices’ actual contributions to bottom-line profits is oft-debated, but a new report released by the Economist Intelligence Unit and sponsored by Cisco, HP, Qualcomm, SAS, Abbott and UTC makes a … | MORE »

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