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What PR Pros Should Know About Intellectual Property

October 21st, 2011 by

Intellectual property and business law attorney Barbara Berschler explains the subtle nuances of IP laws and how they affect PR pros.

What PR Pros Should Know About Intellectual Property

October 21st, 2011 by

Intellectual property and business law attorney Barbara Berschler explains the subtle nuances of IP laws and how they affect PR pros.

A Crowdsourcing Misfire From Moleskine

October 21st, 2011 by

Moleskine’s call for entries for a design contest has alienated a segment of its customer base.

PR News Q&A With Priya Ramesh: Solving the Mysteries of Facebook’s News Feed and Recruiting Social Media Champions

October 21st, 2011 by

The director of social media strategy at CRT/tanaka and PR News Facebook Conference presenter reveals the most common misconception communicators have about Facebook’s revamped News Feed.

Request for Free Labor Comes With a Price for Obama Campaign

October 20th, 2011 by

A poster design contest produces an expected outcome for the Obama team.

Communication CPR: How Adding a ‘C’ to PR Can Breathe New Life Into Your Career

October 20th, 2011 by

Henson Consulting CEO Kathleen Henson discusses how connecting, collaborating and creativity can boost every PR pro’s career.

Communication CPR: How Adding a ‘C’ to PR Can Breathe New Life Into Your Career

October 20th, 2011 by

Henson Consulting CEO Kathleen Henson discusses how connecting, collaborating and creativity can boost every PR pro’s career.

Advances in Crisis Communications Tied to Social and Natural Upheavals 

October 18th, 2011 by

At the PRSA Conference, John Deveney of Deveney Communication discussed trends and advancements in crisis response and suggested that communicators keep an eye on the Occupy Wall Street movement.

The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed

October 17th, 2011 by

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.

Chris Brogan’s Measure of Social Media Success: When Your Followers Are Willing to Die for You

October 17th, 2011 by

PRSA Conference keynoter Chris Brogan dared attendees to be "vicious, bold and daring" on social networks.