Winner: Kronos Inc. – Celebrating Working Women: International Women’s Day 2011 To mark the 100th anniversary of International Women’s Day (March 8, 2011), workforce management company Kronos created an animated video celebrating the achievements of… Continued
Winner: The American Institute of Certified Public Accountants – Feed the Pig Weekly Savings Tip Looking to change the negative financial behavior patterns of 25-34-year-olds, AICPA introduced a weekly savings tip to help improve their… Continued
Co-winners: Discovery Communications – TLC’s Cake Boss In an effort to build Cake Boss’ fan community and drive awareness for new episodes, Discovery Comms leveraged Facebook by posting videos with sneak peeks of new episodes… Continued
Winner: Baylor Health Care System – Sammons Says: Viewpoints on cancer prevention, treatment and research As a leading provider of cancer care, the Baylor Charles A. Sammons Cancer Center felt a responsibility to share its… Continued
Winner: Discovery Communications Social Media Team Established in 2009, Discovery Communications’ nine-person social media team is guided by four goals: build community among fans across platforms; drive tune-in to its TV shows; generate pages views,… Continued
Winner: Edelman – 2012 Volkswagen Beetle Reveal On April 18, 2011, Volkswagen celebrated the global launch of the 2012 Beetle across three continents with events in Shanghai, Berlin and New York. Edelman Digital launched the… Continued
Social media integration and effective audience engagement were cited by winners of the 2011 Digital PR Awards as critical components of digital campaign success.