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Mastering the Inner Game of PR

There’s a lot to be said for knowing what you want to do in life early on and then going for it with a dedicated focus. On the other hand, I have found certain advantages … | MORE »

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The PR News Interview, Kye Strance: Measuring Up

Kye Strance, who heads product management for software company Vocus, has witnessed a sea change in the PR trade since he started with the company 12 years ago. And while it’s no surprise that even the definition of “media” has changed in the past decade, it is always encouraging to hear that more and more communicators understand the need to measure their PR efforts and that there’s more value placed on quality of media impressions over quantity. | MORE »

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The Questions Never Matter: Prepare for an Interview as You Would a Presentation

When invited or assigned to participate in a press interview, most sources anticipate and prepare for the encounter to unfold in one of three ways: a conversation, a deposition or a Q &A.  All three … | MORE »

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Study Reveals Consumers Going Green Even with Bad Economy

Most households are living a "green" lifestyle despite the economy being in the red, according to a survey of more than 7,500 consumers by Memolink.com.  While most respondents rate the environment as "important" or "extremely … | MORE »

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Ten Numbers Needed to Measure Social Media Engagement

Katie Paine, CEO of KDPaine & Partners, recommends that communications executives consider a combination of the following metrics when attempting to measure engagement on a social media campaign: 1. Percent increase/decrease in unique visits 2. … | MORE »

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Case Study: Road to Recovery: An Integrated Communications Campaign ‘Rebrands’ Addiction as a Treatable Disease

Company: A&E Network Agency: Civic Entertainment Group Timeframe: 2008-ongoing Ever since Barack Obama kicked off his presidential campaign around the now-ubiquitous “Change We Can Believe In” platform, change itself has been a central theme in … | MORE »

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Human Rights Threat Matrix: Corporate Responsibility Through a Legal Lens

A company’s reputation and brand image are never more important than in an economic downturn—and never more vulnerable than when an unforeseen event captivates the media. While many companies appropriately tout their corporate responsibility (CR) … | MORE »

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Greenwashing Affects 98% of Products with False Labels

According to a report on the Seven Sins of Greenwashing released today by TerraChoice Environmental Marketing, between 2007 and 2009, the in-store availability of so-called ‘green’ products has increased between 40% and 176%, with 98% … | MORE »

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2-4-6-8 How Do You Communicate?

If you want to be a leader, you must be a good communicator.  Or as Winston Churchill once said, “The difference between leadership and mere management is communication.” Two of the most powerful statements you … | MORE »

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Making Your Messages More Memorable for the Media

Did your spokesperson’s last big interview opportunity result in an article peppered with company key messages, securing it a coveted spot on your office’s wall of fame?  Or did the messages fall flat during the … | MORE »

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