Topics


avatar

Closing the Gap With the C-Suite: Digital Times Call for Digital Measures

Like it or not, the media–and business–landscape has changed dramatically in recent hours, weeks, months and years, leaving communications professionals to educate their C- suites as to how to understand new audiences and adjust their … | MORE »

Comments Off

avatar

Six Ways to Court Bloggers

For PR  professionals hoping to cultivate bloggers for media coverage, here are six invaluable tips: Take a blogger out to lunch: "If  you value the blogosphere, [it's imcumbent upon you to do so,"] says Michael … | MORE »

Comments Off

avatar

Thinking It Through: Best Practices for Launching a Cause Initiative

For other companies wishing to launch a similar cause initiative to the Start! Program that addresses adult inactivity with a multifaceted integrated communications program, Robyn Landry, executive vice president of communications for the American Heart … | MORE »

Comments Off

avatar

How to Put Together a Green Marketing Media Partnership

If you are a green expert or run a green business you’ll probably find the welcome mat out at most local broadcast stations. If you aren’t greeted with open arms, go to the next station. … | MORE »

Comments Off

avatar

Authenticity Begins in the Office

 | MORE »

Comments Off

avatar

How to Stage Great Media Events

In order to increase the likelihood that the media will cover your press conference or promotional event, you need to make it as easy as possible for journalists to attend by removing every logistical obstacle. … | MORE »

Comments Off

avatar

Corporate CSR Journey: From Uncharted Territory to Roadmap

Corporate social responsibility is one of two areas in which public relations can lead rather than support an organization. This gives us the opportunity to contribute directly to the bottom line success of our companies … | MORE »

Comments Off

avatar

Five Ways to Get Great ROI in Media Relations Research

While media relations is only one form of PR, the following Q & A can provides guidance for getting the best ROI in media relations research. â–¶ Do you provide content for the media analysis … | MORE »

Comments Off

avatar

Handling Provocative or Uncomfortable Questions During a Media Interview

If you are being interviewed by a newspaper, magazine or television reporter, don’t make the mistake of thinking you don’t have to prepare for the interview. In some cases, if the reporter makes an appointment … | MORE »

Comments Off

avatar

Ten Ways to Improve Your Media Relations Skills

You can have all the facts, know what you want to say, and believe that your message is important to your market, yet never get a single media placement. Could it be the way you … | MORE »

Comments Off