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Executives Find Measurement, ROI Tough Social Media Nuts to Crack

July 30th, 2012 by

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

5 Tips for Dealing With Hecklers on Twitter

July 27th, 2012 by

Being harassed by a heckler can put a brand’s social media manager in a tough spot. Travelocity’s Joel Frey and UCLA School of Nursing’s Laura Perry provide five tips for constructively dealing with bad behavior on Twitter.

5 Tips for Dealing With Hecklers on Twitter

July 27th, 2012 by

Being harassed by a heckler can put a brand’s social media manager in a tough spot. Travelocity’s Joel Frey and UCLA School of Nursing’s Laura Perry provide five tips for constructively dealing with bad behavior on Twitter.

5 Ways to Get Your CSR Efforts Recognized

July 26th, 2012 by

Few things can influence public opinion and build a good reputation as effective CSR programs. Here’s how to make your CSR efforts more well-known.

5 Ways to Get Your CSR Efforts Recognized

July 26th, 2012 by

Few things can influence public opinion and build a good reputation as effective CSR programs. Here’s how to make your CSR efforts more well-known.

Social Guidelines Come to Fore at London Olympics

July 26th, 2012 by

A Greek athlete gets tossed from the Olympics because of an offensive tweet.

Social Guidelines Come to Fore at London Olympics

July 26th, 2012 by

A Greek athlete gets tossed from the Olympics because of an offensive tweet.

Twitter the Most Popular Platform Among the Global 100

July 25th, 2012 by

Burson-Marsteller’s Global Social Media Check-Up shows that since 2011 the average number of followers per corporate Twitter account has nearly tripled.

Twitter the Most Popular Platform Among the Global 100

July 25th, 2012 by

Burson-Marsteller’s Global Social Media Check-Up shows that since 2011 the average number of followers per corporate Twitter account has nearly tripled.

3 Tips for Handling a Hostile Crowd

July 24th, 2012 by

If anyone knows how to handle a hostile audience, it’s a stand-up comedian. Here, Peppercom’s chief comedy officer Clayton Fletcher offers three ways to manage a tough crowd.