Consumers are increasingly using the social Web to voice their complaints, and responsive retailers have a chance to make amends.
The majority of American consumers are dissatisfied with retail loyalty programs, citing that retailers often fail to reward them with appropriately targeted promotions, if any at all.
Sally Falkow talks about content farms, search and social media, and the importance of consistently creating original material in gaining a strong footing at the top of a search engine’s results page.
Jay Baer of social media consultancy Convince and Convert offers a step-by-step process in how to share internal content with external stakeholders.
Conover Tuttle Pace EVP Brian Heffron shares best practices he used for a cross-country mobile tour on behalf of trading card company Panini Group.
Use of Facebook on mobile devices is up 121% compared to last year, according to comScore.
Companies that have more female directors performed better during the financial crisis, according to a new study by Eversheds.
One-quarter of American adults online are expected to use social media to follow the 2011 men’s NCAA basketball tournament.
Case Study: PR Preparation Drives NFL Rookie Weekend Video Antics, Capped by a Viral Effort That Scores a Touchdown
When Seattle Seahawks rookie Golden Tate did his best imitation of singer Taylor Swift for the camera, it was a cause for celebration for trading card company Panini America.