Topics


avatar

Best Practices for Increasing Visibility of CSR Campaigns

Christine Dotts, CSR PR manager for Intel, provides the following best practices based on the widespread success of the company’s CSR initiatives: •    Tell the story: “We are constantly looking for opportunities throughout the organization … | MORE »

Comments Off

avatar

B2B Journalists Feel Digital Media Makes Their Jobs Easier

A recent study by Arketi Group finds that 68% of journalists feel that social media has generally had a positive effect on reporting within the B2B sector. Of the 61 professional journalists across several B2B … | MORE »

Comments Off

avatar

Remember That Listening Equals Measuring

Thanks to the duality of modern communications (organizations’ control being less than or, at best, equal to that of stakeholders), listening | MORE »

Comments Off

avatar

What Do 12,000 Petition Letters on Twitter Mean to Apple?

Last week, Apple announced a new iPhone model, the 3GS, along with a very unpopular pricing plan built around AT&T’s standard two-year service agreement.  Apple’s desire to sell a new iPhone more often than once every two years created a lot of angry iPhone owners who just | MORE »

Comments Off

avatar

Prepping for Interviews During a Crisis

Knowing how to respond to the media when your company is in crisis mode is critical. Following are six best practices that will steer you toward the right course when facing the press during a … | MORE »

Comments Off

avatar

Crafting Compelling Messages That Resonate

One of the most important roles PR professionals play is that of chief architect of the organizational message. Never has this role been more important than today, as issues have become more intense and the … | MORE »

Comments Off

avatar

Case Study: UPS Leverages Media Relations & Cohesive Messaging to Trumpet Its Sustainable Spirit

Company: UPS Agency: Fleishman-Hillard Timeframe: 2008 With 99,000 vehicles logging 2 billion miles a year, UPS is the Shaquille O’Neal of carbon footprints. And that’s not to say that the company wasn’t sensitive to environmental … | MORE »

Comments Off

avatar

Keys to Gaining Customers’ Trust Online

The social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. According to Bob Pearson, president of … | MORE »

Comments Off

avatar

Handling The High-Profile Abramoff Case: A Lobbying Scandal  Becomes a PR Mess

The first time I got a press call about Jack Abramoff, it barely registered as a crisis. By the time he pleaded guilty and went to prison in 2006, more than 6,000 news stories had appeared | MORE »

Comments Off

avatar

Finding the Right Media Hooks for a CSR Story

When UPS executives set out to initiate aggressive media outreach around its various environmental endeavors, they decided to use the following nine stories as news hooks, upon which they could build their overall campaign message: … | MORE »

Comments Off