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Happy PR/Marketing Union: CMOs Say Full Integration Is Key Driver

In Part 2 of our PR/Marketing series, CMOs say that full integration with PR is crucial to communications success, and the alignment of the two functions is fully under way. | MORE »

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PR News Q&A: Linking Media Efforts to Business Goals

Sarah Martin of tech solutions company CSC offers a preview of her panel discussion at PR News’ June 17 Media Relations Forum. | MORE »

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Curing Leadership Lip Dislocation During a Crisis

The problem of CEO lip dislocation has lately reared its ugly head; crisis guru Jim Lukaszewski reveals the symptoms and the cures for this serious malady. | MORE »

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Open Government Cannot Succeed Without Trust

Just as many companies have recognized that honest and transparent engagement with their stakeholders helps build customer loyalty and trust, many government agencies have realized they too can reach out and engage with their customers—the American public. | MORE »

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Public Relations: The ‘Heart’ of a Chapter 11 Filing

In the high-stakes atmosphere of a Chapter 11 filing, PR can help soften the blow to stakeholders. | MORE »

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The Value of One-on-One vs. Large-Scale Press Events

Throughout its series of fashion media tours for Belk, Panorama PR hosted intimate one-on-one meetings between the department store’s fashion spokesperson, Arlene Goldstein, and select press. | MORE »

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Case Study: Agency Shines Fashion Spotlight On Dept. Store Chain

Panorama PR helps Belk, a national department store chain, stay in the fashion press’ focus by running media tours built on personalized meetings with the brand’s resident trend guru. | MORE »

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Traits For the Top: What It Takes To Be a Communications Leader

In a conducted interview by Wills Consulting Group, one finding was that assessing, managing, and leveraging the impact of new media (defined as social media, Web 2.0, etc.) was the interviewees’ most significant challenge. | MORE »

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Beware the Social Media ‘Guru’: Web Skills Can Be Blinding in Exec Search

As digital PR/social media become more prevalent within communications—and more integrated with other PR strategies and tactics—what are agencies and businesses looking for in candidates for a high-level social media position? | MORE »

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Twitter Awareness Explodes

According to an Edison Research/Arbitron survey, “Twitter Usage in America: 2010,” Twitter has caught up with Facebook in awareness, though still significantly lags in usage. | MORE »

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