Topics

Poll: Proving PR’s Worth Remains a Measurement Challenge

October 26th, 2011 by

Obtaining the support of senior executives and proving PR’s contribution to a company’s business objectives is a crucial skill which eludes many PR practitioners.

Can Olympus’ Newest Leader Restore Confidence?

October 26th, 2011 by

In light of a series of managerial changes and puzzling acquisition figures, Olympus has found itself in a struggle to keep both investors’ and the public’s confidence.

Ways PR Pros Can Avoid Disaster When Using Intellectual Property

October 25th, 2011 by

Intellectual property and business law attorney Barbara Berschler discusses real-life IP situations and best practices for handling them.

Ways PR Pros Can Avoid Disaster When Using Intellectual Property

October 25th, 2011 by

Intellectual property and business law attorney Barbara Berschler discusses real-life IP situations and best practices for handling them.

Real-World Mobile Engagement Strategies for Nonprofits

October 25th, 2011 by

MobileCause CEO Douglas Plank provides three examples of how nonprofits can incorporate mobile strategies into their campaigns for an added giving boost.

Seeking to Break Political Fall, Obama Opens Tumblr Account

October 25th, 2011 by

With approval numbers low across the board and the economy at a standstill, is the Obama campaign’s effort to reach young voters via cool social media platforms too little, too late?

15 Steps to Social Media News Release Success

October 25th, 2011 by

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

15 Steps to Social Media News Release Success

October 25th, 2011 by

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

Executive Branding Critical as Visibility Becomes a Clear Objective

October 24th, 2011 by

In an age of public skepticism and a general mistrust in business, it’s no longer acceptable for executives to hide behind the C-suite door.

Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

October 24th, 2011 by

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs.