Topics

NASA’s Tweetups Soar to Great Heights

November 16th, 2011 by

Without the space shuttle program to regularly draw coverage, NASA puts its trust in Twitter and in the belief that if you see something cool, you will tell your friends.

10 Sartorial Tips for TV Success

November 15th, 2011 by

Impact Communications’ Jon Rosen prescribes 10 rules for helping you—or your CEO—make the most of a TV appearance by dressing appropriately.

Twitter Watch: Child Abuse Scandal Leaves Penn State’s Rep in Tatters

November 14th, 2011 by

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.

Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan

November 14th, 2011 by

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.

Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan

November 14th, 2011 by

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.

Case Study: Intel Amplifies Tech Brand Messaging, Gains Third-Party Credibility via Intel Advisors Influencer Group

November 14th, 2011 by

Intel’s Advisor program puts key audience influencers at the forefront—helping Intel business units shape products and PR and marketing devise the right communications strategies.

Case Study: Intel Amplifies Tech Brand Messaging, Gains Third-Party Credibility via Intel Advisors Influencer Group

November 14th, 2011 by

Intel’s Advisor program puts key audience influencers at the forefront—helping Intel business units shape products and PR and marketing devise the right communications strategies.

Agency-Client Measurement Bond: Metrics Success a Two-Way Street

November 14th, 2011 by

While there are more PR metrics available than ever, often there is an agency-client disconnect in measurement strategies and capabilities.

Tip Sheet: Content Fusion Keeps News Releases Alive

November 14th, 2011 by

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."

Holiday Jeer: Retailers Take Heat Over Black Friday Encroachment

November 14th, 2011 by

Retailers have been opening for business earlier and earlier on Black Friday—and now, some are even opening on Thanksgiving night. One Target employee’s online petition could lead to some consumer unrest.