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Tip Sheet: Hedge Fund Headaches: Best Practices for Communicating Through Economic Turmoil

By Dan Simon According to the most recent research by Eurekahedge, the hedge fund industry shrank by as much as a fifth (or $350 billion) in 2008, with 90% of that decrease coming in the … | MORE »

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How NBC Universal Shows it Means Business with Green Efforts

To implement an effective green campaign within an organization, the first order of business is to establish a green mission. What are your company’s objectives and how can they be achieved? NBC Universal’s mission is … | MORE »

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Five Tips to Make Your Message Matter on TV

A news director once told me, "TV viewers are like cats; you have to constantly dangle something in front of them to keep their attention." Instead of using a ball of yarn, news stations typically … | MORE »

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Tips for Pitching Bloggers and Developing Stronger Ties with Reporters

It’s just not as effective as it used to be to send form e-mails or blanket the world with wire releases. Personal relationships with reporters are key, and it’s significantly more dangerous for PR professionals … | MORE »

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Tip Sheet: New Year’s Resolution: Embrace Social Media

By Chris Johnson This year, public relations professionals will have to revolutionize the way we approach and influence new media. The year of 2009 will be defined by our ability to adapt to new media … | MORE »

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Case Study: Oil and Water: An Integrated Campaign Turns a Slippery Controversy Into a Two-Way Conversation

Company: ConocoPhillips Agency: Fleishman-Hillard Timeframe: 2006-2007 Within the last 10 years, skyrocketing gas prices coupled with a climate in crisis have caused a precipitous drop in national consumer confidence toward the oil and natural gas … | MORE »

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Key Performance Indicators: The Measurement Solution of the Future?

When the economy tanks, everybody starts to scrutinize the advertising, public relations and marketing budgets–especially the chief financial officer. So what do you say when your CFO asks you to prove that public relations is … | MORE »

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Mtg @ 2: Private Microblogs Make Internal Comms Short and Sweet

It may have started as a curious ritual among teens, aided and abetted by their growing dependency on mobile phones and text messages, but the concept of communicating via micro-messages that pack a punch has … | MORE »

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Perfecting the Paradox

Journalists, at heart, are confrontational.  They choose that line of work because they enjoy the tug of war that ensues during media interviews when they want certain information that you don’t want to disclose.  The … | MORE »

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Ten Lessons in Cause Branding

Following are 10 lessons companies need to note when implementing cause branding initiatives:
 Lesson # 1: Cause branding is a real commitment.
 Lesson # 2: It starts with your own people. Lesson # 3:  It … | MORE »

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