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Create Compelling Messages by Helping Your Experts Find Their Voices

October 3rd, 2011 by

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews.

Create Compelling Messages by Helping Your Experts Find Their Voices

October 3rd, 2011 by

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews.

Quick Study: Values-Based Companies Few and Far Between, Say Workers; Tweeters Demand Customer Service Answers

October 3rd, 2011 by

The song “Blame Canada” from the South Park guys notwithstanding, Canucks took the top spot on the Reputation Institute’s 2011 Country RepTrak, which measures the public perceptions of 50 countries around the world. The Institute… Continued

Quick Study: Values-Based Companies Few and Far Between, Say Workers; Tweeters Demand Customer Service Answers

October 3rd, 2011 by

The song “Blame Canada” from the South Park guys notwithstanding, Canucks took the top spot on the Reputation Institute’s 2011 Country RepTrak, which measures the public perceptions of 50 countries around the world. The Institute… Continued

Make Your Intranet Sing: Give Employees a Reason to Return

October 3rd, 2011 by

Want to make employees feel personally invested in your company’s intranet site? Northwestern Mutual’s director of organizational communications Leslie O’Connell provides five tips for building an engaging internal site.

Dealing With Rumors: The Best Defense Is a Smart Offense

October 3rd, 2011 by

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.

Tweeters Demand Customer Service Answers

October 3rd, 2011 by

Twitter users don’t take to the popular social network for one-way communication, and brands that can follow up to complaints with responses have an opportunity to win over disgruntled consumers.

PR Pros Need a Dose of Science to Make the Most of Twitter

September 30th, 2011 by

With more than 8,000 tweets being broadcast globally per second, Twitter’s rich data stream is an excellent source for monitoring brand sentiment and targeting key influencers.

From Show Previews to Exclusive Functions: How to Reach Trade Show Media

September 29th, 2011 by

TradeShow Teacher Linda Musgrove provides tips on how to capture the media’s attention and make the biggest splash at trade shows.

From Show Previews to Exclusive Functions: How to Reach Trade Show Media

September 29th, 2011 by

TradeShow Teacher Linda Musgrove provides tips on how to capture the media’s attention and make the biggest splash at trade shows.