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What PR Pros Should Know About Intellectual Property

October 21st, 2011 by

Intellectual property and business law attorney Barbara Berschler explains the subtle nuances of IP laws and how they affect PR pros.

What PR Pros Should Know About Intellectual Property

October 21st, 2011 by

Intellectual property and business law attorney Barbara Berschler explains the subtle nuances of IP laws and how they affect PR pros.

Request for Free Labor Comes With a Price for Obama Campaign

October 20th, 2011 by

A poster design contest produces an expected outcome for the Obama team.

Communication CPR: How Adding a ‘C’ to PR Can Breathe New Life Into Your Career

October 20th, 2011 by

Henson Consulting CEO Kathleen Henson discusses how connecting, collaborating and creativity can boost every PR pro’s career.

Communication CPR: How Adding a ‘C’ to PR Can Breathe New Life Into Your Career

October 20th, 2011 by

Henson Consulting CEO Kathleen Henson discusses how connecting, collaborating and creativity can boost every PR pro’s career.

Advances in Crisis Communications Tied to Social and Natural Upheavals 

October 18th, 2011 by

At the PRSA Conference, John Deveney of Deveney Communication discussed trends and advancements in crisis response and suggested that communicators keep an eye on the Occupy Wall Street movement.

Quick Study: CMOs Can’t Get Grip on Digital/Social Platforms; Consumers Don’t See Value in Sharing Personal Data

October 17th, 2011 by

â–¶ All the More Reason for PR to Handle Digital/Social: A new IBM study of more than 1,700 CMOs worldwide reveals that many question whether their organizations are prepared to manage digital change. The study… Continued

Social Media Guidelines Should Inspire Engagement, Not Restrict It

October 17th, 2011 by

At the PRSA Conference, Priya Ramesh of CRT/tanaka and George Faulkner of IBM said that social media guidelines can empower employees if their wellspring is an organization’s culture and goals.

Quick Study: CMOs Can’t Get Grip on Digital/Social Platforms; Consumers Don’t See Value in Sharing Personal Data

October 17th, 2011 by

â–¶ All the More Reason for PR to Handle Digital/Social: A new IBM study of more than 1,700 CMOs worldwide reveals that many question whether their organizations are prepared to manage digital change. The study… Continued

Charting the Industry: Digital Execs Stuck on Stale Social Metrics

October 17th, 2011 by

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.