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Keep Media Relations SIMPLE

When a pharmacy chain with more than 100 retail locations across the Carolinas, teamed up with a PR firm to launch an in-store program that offered flu vaccination clinics, more than 2 million customers and potential customers heard the message loud and clear. | MORE »

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How CSR Can Have the Opposite Effect

This Valentine’s day, I enjoyed a corporate love-in. I was fortunate enough to attend my fourth annual Business in the Community (BITC) conference in six years. It is always fascinating to hear what the leaders … | MORE »

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Humor is the Best Marketing Medicine

For Peter Mitchell, chairman and chief creative officer of Salter>Mitchell, humor is a tool his agency frequently employs in public service campaigns. Aside from using it as a way to grab people’s attention, humor has … | MORE »

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Marketing Mandates for 2009; Hiring Managers Missing Red Flags; Enhancing Risk Management

Marketing Budgets Stable, Efficiency Not: Customer anxiety and cutbacks are the biggest factors influencing marketing budget allocation in 2009, according to the CMO Council’s annual Marketing Outlook study. The Council’s audit of more than 650 … | MORE »

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Financial Firms’ Failure to Communicate; Networkers Balk at Ads; Downturn Damages Internal PR Depts

Journalists Not Digging Financial Firms’ Communications: According to a survey of journalists conducted by BackBay Communications and Marketwire, financial services companies are not perceived as communicating effectively with their stakeholders during the current recession. | MORE »

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Ten Media Myths That Can Get You Into Trouble

In the past three decades, I have had a hand in coordinating more than 1,000 media interviews. Working with the media is exhilarating and humbling – sometimes it’s both at once. Cooperating with the media … | MORE »

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Case Study: No Laughing Matter: A Humor-Driven Marketing Campaign Promotes Hygiene for Pandemic Prevention

Company: Florida Department of Health Agency: Salter>Mitchell Timeframe: 2007 To convince Florida residents that they should always be prepared for an influenza pandemic such as bird flu—not to mention outbreaks of the common cold—the Florida … | MORE »

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How To…Re-Brand/Redesign a Corporate Web Site

At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. | MORE »

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Intelligence Convergence: Measurement’s New Frontier

Media measurement and analysis may have been borne out of the concept of counting clips but, especially in this increasingly fragmented media landscape, painting a complete picture of your organization’s reputation among each stakeholder group … | MORE »

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How to Grow Your PR Business During a Recession

As clients continue to slash PR budgets, many agencies are closing their doors, laying off staff or reducing employees compensation by as much as 20%. A recession, however, can be one of the very best … | MORE »

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