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2011 Digital PR Awards – Employee Communications Online

October 4th, 2011 by

Winner: AT&T – AT&T’s tSpace Badge Recognition Program It’s not easy connecting more than 260,000 active employees spread among hundreds of business units with jobs ranging from corporate strategy development to call center workers. But… Continued

2011 Digital PR Awards – Contest/Game

October 4th, 2011 by

Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video To merge the popularity of HD video and the burgeoning trend of user-generated content online, MWW Group and Nikon created an online film… Continued

2011 Digital PR Awards – New Site

October 4th, 2011 by

Winner: American Automobile Association (AAA) – Keys2Drive – Teen Driver Safety TeenDriving.AAA.com was launched in fall 2010 just prior to Teen Driver Safety Week with the goal of establishing AAA’s position as the leading source… Continued

U.S. Lags in Global Rep Rankings

October 3rd, 2011 by

While Canada was tops on the latest public perception ranking of countries around the world, the U.S. ranked 23, between Brazil and Argentina.

Create Compelling Messages by Helping Your Experts Find Their Voices

October 3rd, 2011 by

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews.

Create Compelling Messages by Helping Your Experts Find Their Voices

October 3rd, 2011 by

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews.

Quick Study: Values-Based Companies Few and Far Between, Say Workers; Tweeters Demand Customer Service Answers

October 3rd, 2011 by

The song “Blame Canada” from the South Park guys notwithstanding, Canucks took the top spot on the Reputation Institute’s 2011 Country RepTrak, which measures the public perceptions of 50 countries around the world. The Institute… Continued

Quick Study: Values-Based Companies Few and Far Between, Say Workers; Tweeters Demand Customer Service Answers

October 3rd, 2011 by

The song “Blame Canada” from the South Park guys notwithstanding, Canucks took the top spot on the Reputation Institute’s 2011 Country RepTrak, which measures the public perceptions of 50 countries around the world. The Institute… Continued

Make Your Intranet Sing: Give Employees a Reason to Return

October 3rd, 2011 by

Want to make employees feel personally invested in your company’s intranet site? Northwestern Mutual’s director of organizational communications Leslie O’Connell provides five tips for building an engaging internal site.

Dealing With Rumors: The Best Defense Is a Smart Offense

October 3rd, 2011 by

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.