Why measuring your company’s ROI should go beyond sales and profits.
An excellent way of generating media attention for your CSR activities is through a speakers program.
Inaugurating green efforts won’t work unless you have stakeholder buy-in.
Generate media attention for your CSR initiatives.
How to tell an authentic environmental story without resorting to greenwashing
According to an interesting new study, men are more apt than women to consume digital media; however, traditional media still exerts a strong hold on adults, despite protestations of its impending demise.
The PR/communications profession as a whole seems to have come a long way in understanding the value of measuring and analyzing the effectiveness of their media relations efforts—this according to the results of the PR News/Cision Media Measurement survey. The results also shed light on the various aspects of media measurement that are increasingly viewed as important.
How PR professionals can secure C-suite buy-in for CSR initiatives
Today’s media fragmented universe poses numerous challenges when it comes to setting up metrics.
A new survey reveals how PR professionals are "measuring up" (no pun intended) when it comes to leveraging metrics to track ROI.