That stories of irate consumers turning to social media to gang-tackle brands have become so commonplace, it can only mean one thing: The time to recalibrate crisis management in a digital world is now. Companies …
To make it’s profession more appealing, the Society of Actuaries, with the help of GolinHarris, sets about to rebrand its image.
Twitter made its official debut in 2006, but it stormed the social media stage earlier this year to become one of cyberspace’s biggest stars. Since then, research findings have begun to paint a compelling picture …
An expert offers 10 ways to make your next cause related marketing program a great success.
New study reveals that blogging is becoming more mainstream and more influential for PR pros.
A new survey reveals that consumers not only feel guilty about their carbon footprint but they really don’t know a lot about green technology.
Sixty-eight percent of business journalists find social media to be important to their reporting.
When executives say they want to increase the company’s visibility, you as a communications professional need to dig a little deeper and find out what specifically it is they are looking to achieve. Then, you …
Flexible schedules and early Friday departures are the most coveted employee summer perks, according to a survey developed by administrative
The economic turmoil is prompting marketers to implement many short-term strategies, says a report released by