Topics

Issue Management: Solve a Potential Problem and Gain a Business Foothold

January 2nd, 2012 by

A combination of proactive risk management and brand positioning, issue management should be a key component of an organization’s communications strategy.

Quick Study: C-Level Execs Recognize Public Relations’ Importance; Social Sites’ Role in Reaching Key Influencers Grows

January 2nd, 2012 by

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for… Continued

Quick Study: C-Level Execs Recognize Public Relations’ Importance; Social Sites’ Role in Reaching Key Influencers Grows

January 2nd, 2012 by

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for… Continued

Marketing Heads: PR the Toughest ROI Nut to Crack

January 2nd, 2012 by

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.

Marketing Heads: PR the Toughest ROI Nut to Crack

January 2nd, 2012 by

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.

Charting the Industry: Executive Bonus Pay Problematic for PR

January 2nd, 2012 by

In a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts.

A Spike in Online Holiday Spending

December 28th, 2011 by

It was a good holiday season for online spending, and to keep the momentum going, brands should consider deploying evening teams to engage with consumers who are eager to buy.

PR News Q&A With Joshua Nafman: Hanging Out With PepsiCo on Google+

December 21st, 2011 by

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, PepsiCo digital engagement manager Joshua Nafman discusses the opportunities for brands to connect with their stakeholders on Google+.

PR News Q&A With Joshua Nafman: Hanging Out With PepsiCo on Google+

December 21st, 2011 by

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, PepsiCo digital engagement manager Joshua Nafman discusses the opportunities for brands to connect with their stakeholders on Google+.

Four Media Tricks of the Trade to Watch Out for During a Crisis

December 21st, 2011 by

Imprimis PR CEO Aman Gupta discusses and prescribes actions to combat four sly media tactics often used during an organizational crisis.