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5 Ways to Provide PR ‘Air Cover’ for the Sales Force

October 24th, 2011 by

PR, while often thought of as more concerned with media relations than bottom-line results, can have a major role in supporting sales. Here are five ways in which PR and sales go hand-in-hand.

How to Make a Slippery Media Pitch Stick

October 24th, 2011 by

Alpaytac VP Caroline Sherman proposes five questions to consider when your pitches aren’t producing the placements you had hoped for.

Quick Study: PR Divided on Value of Graduate Degrees; Social Content Stokes Spending; Full-Service Firms Trump Digital-Only

October 24th, 2011 by

â–¶ PR Education Disconnect: While the number of public relations graduate programs in the U.S. nearly tripled since 2000 (26 to 75), inconsistent curricula and degree requirements may be lowering the perception of the value… Continued

Quick Study: PR Divided on Value of Graduate Degrees; Social Content Stokes Spending; Full-Service Firms Trump Digital-Only

October 24th, 2011 by

â–¶ PR Education Disconnect: While the number of public relations graduate programs in the U.S. nearly tripled since 2000 (26 to 75), inconsistent curricula and degree requirements may be lowering the perception of the value… Continued

Get Closer to Sales: Six Proven Strategies To Better Enable Your Sales Force

October 24th, 2011 by

In today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity.

Executive Branding Critical as Visibility Becomes a Clear Objective

October 24th, 2011 by

In an age of public skepticism and a general mistrust in business, it’s no longer acceptable for executives to hide behind the C-suite door.

Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

October 24th, 2011 by

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs.

Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

October 24th, 2011 by

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs.

Dr Pepper Ten Targets Men, Alienates Women

October 24th, 2011 by

A tongue-in-cheek, "manly" ad campaign for the new 10-calorie soft drink from Dr Pepper has backfired.

Tip Sheet: The 7 Underlying Principles of PR Measurement

October 24th, 2011 by

While the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable.