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How to Make Your Social Media Policy Stick

February 7th, 2012 by

Creating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach.

How to Make Your Social Media Policy Stick

February 7th, 2012 by

Creating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach.

5 Ways to Reinvent the Press Release With SEO

February 7th, 2012 by

The press release still plays an important role in media relations, and Cision’s Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements.

Quick Study: Reputation Index Features Long-Established Brands; Girls Perceive Glass Ceilings Blocking Leadership Roles

February 6th, 2012 by

â–¶ Rep Index Focuses on Performance, Citizenship: Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the Global Corporate Reputation Index, released… Continued

Internet Now Trumps Friends, Family in Influence

February 6th, 2012 by

Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.

How PR Can Forge Peaceful Coexistence With Wikipedia

February 6th, 2012 by

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.

Internet Now Trumps Friends, Family in Influence

February 6th, 2012 by

Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.

How PR Can Forge Peaceful Coexistence With Wikipedia

February 6th, 2012 by

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.

4 Tips for Building ‘Dark Sites’ To Help In Times of Crisis

February 6th, 2012 by

Wieck Media CEO Tim Roberts provides four tips for building a pre-populated destination to have waiting for the media in the event of a crisis.

PR Pros Must Hold Up a Mirror to Top Managers in Dysfunctional Organizations

February 6th, 2012 by

Corporate leaders often overlook or ignore communication issues when organizations struggle to succeed. This is where the proactive PR pro comes in.