Co-Winner: National Football League – NFL Play 60 The NFL Play 60 campaign is designed to tackle the childhood obesity epidemic by educating kids age 6-14 about health habits and the importance of being active… Continued
Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign With its logo a tree, what better way for eco-conscious Timberland to address environmental issues than through Arbor Day. In 2011, the company and… Continued
Weber Shandwick’s Social Impact team carries the CSR banner for the agency’s high-profile clients, who are well aware of the connection between business results and sustainability, climate issues and human rights. The Social Impact team’s… Continued
Winner: Consumer Electronics Association – The eCycling Leadership Initiative and GreenerGadgets.org To raise awareness of electronics recycling, in April, 2011 CEA launched the eCycling Leadership Initiative, an electronics industry-wide effort aiming to recycle 1 billion… Continued
Timberland’s commitment to sustainability dates back nearly 40 years, and is driven by the belief that a business can create positive impact in the world. Timberland’s CSR objectives—protecting the outdoors, innovating products, improving workers’ lives… Continued
Winner: Fireman’s Fund Insurance Company – Supporting Firefighters for Safer Communities Since 2004, Fireman’s Fund Insurance Company has awarded millions of dollars in grants each year to fire departments for life-saving equipment, firefighter training and… Continued
Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.