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Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing.
Working with online paid brand advocates without awareness of the Federal Trade Commission’s prior activity can open up your company to liability.
Marketing and communication executives are going global, with seven out of 10 saying their organizations currently have, or will have in the next five years, a global communications/marketing function.
Just because your pro bono efforts are free, doesn’t mean they shouldn’t be effective. Janel Patti of The Marcus Group provides 12 steps to maximize your not-for-profit endeavors.
Communications from a service provider is one of the leading influencers of trust, and every interaction—in person, online or with a call center—is an opportunity to build or break trust.
In the face of a dwindling pool of private donors, a nonprofit organization providing support to those living with cancer boosted its presence in the local media with the help of top comedians and a thematic focus on a clubhouse reconstruction.
â–¶ It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their …