The majority of Americans feel that corporate America failed to meet their expectations in 2010, and say that improved ethics is a key way for companies to lift their standings in 2011.
Created in 2010, the Barcelona Principles serve as a basic framework for PR pros looking to develop measurement strategies. Read on for the seven guidelines.
Case Study: Edgy Ad Campaign, With Hefty Digital, Traditional PR Support, Helps the Pistachio Come Out of Its Shell
After a contamination scare in early 2009, the pistachio had hit nut-bottom. Leave it to a crazy cast of characters—backed by a big media relations campaign—to not only bring the pistachio back from the dead, but make it a best-seller on the grocery shelves.
Unlike their B2C counterparts, B2B communicators must extend CSR messaging beyond direct stakeholders. Yet they do have a major theme in common: Ultimately, good citizenship is good for business.
There is probably a PR discipline no more challenging—or more important—than measurement. PR News spoke to a variety of experts to find out what their measurement strategies and priorities are for this year.
Marketers have an optimistic outlook on the new year, with half of businesses planning to increase their budgets.
While consumers are increasingly engaging with brands through social media, the vast majority of companies do not use social media to gather customer feedback.
As organizations and their employees ramp up social media outreach, PR communicators will have to come up with ways to better archive what could be thousands or even millions of posts in a year.
In today’s PR world, every customer must be treated the same way PR people used to treat journalists.