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Two New Tools of the Trade

As part of New York’s first (and hopefully annual) Social Media Week, I had the pleasure of sitting on a panel titled “When Social Media Becomes Unsociable” alongside some of the movers & shakers driving … | MORE »

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Three Ways to Conduct a Successful Media Training Session

In this 24/7 media world, knowing how to present oneself on camera, radio, in print or a social media platform, has never been more important. In this vein, media training for execs is critical. Following … | MORE »

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Mastering the Inner Game of PR

There’s a lot to be said for knowing what you want to do in life early on and then going for it with a dedicated focus. On the other hand, I have found certain advantages … | MORE »

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The Questions Never Matter: Prepare for an Interview as You Would a Presentation

When invited or assigned to participate in a press interview, most sources anticipate and prepare for the encounter to unfold in one of three ways: a conversation, a deposition or a Q &A.  All three … | MORE »

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Study Reveals Consumers Going Green Even with Bad Economy

Most households are living a "green" lifestyle despite the economy being in the red, according to a survey of more than 7,500 consumers by Memolink.com.  While most respondents rate the environment as "important" or "extremely … | MORE »

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The PR News Interview, Kye Strance: Measuring Up

Kye Strance, who heads product management for software company Vocus, has witnessed a sea change in the PR trade since he started with the company 12 years ago. And while it’s no surprise that even the definition of “media” has changed in the past decade, it is always encouraging to hear that more and more communicators understand the need to measure their PR efforts and that there’s more value placed on quality of media impressions over quantity. | MORE »

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Using PR to Boost SEO

Using public relations to boost search engine optimization (SEO) is a well-known discipline, but it’s far from simple. It’s a multi-pronged approach requiring careful analysis and execution. But the upside is the built-in quantification potential … | MORE »

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Ten Numbers Needed to Measure Social Media Engagement

Katie Paine, CEO of KDPaine & Partners, recommends that communications executives consider a combination of the following metrics when attempting to measure engagement on a social media campaign: 1. Percent increase/decrease in unique visits 2. … | MORE »

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Case Study: Road to Recovery: An Integrated Communications Campaign ‘Rebrands’ Addiction as a Treatable Disease

Company: A&E Network Agency: Civic Entertainment Group Timeframe: 2008-ongoing Ever since Barack Obama kicked off his presidential campaign around the now-ubiquitous “Change We Can Believe In” platform, change itself has been a central theme in … | MORE »

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Human Rights Threat Matrix: Corporate Responsibility Through a Legal Lens

A company’s reputation and brand image are never more important than in an economic downturn—and never more vulnerable than when an unforeseen event captivates the media. While many companies appropriately tout their corporate responsibility (CR) … | MORE »

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