Topics

When the Unthinkable Happens: Nine Steps to Dealing With Workplace Violence

November 7th, 2011 by

What can PR professionals do when violence strikes at work? Empathy and transparency both come to mind.

Not Always Room at the Table for PR Pros During Media Calls 

November 7th, 2011 by

Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews.

Social Media Report Card: NFL and NBA Players Unions Get Social

November 7th, 2011 by

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.

Social Media Report Card: NFL and NBA Players Unions Get Social

November 7th, 2011 by

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.

Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

November 7th, 2011 by

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

November 7th, 2011 by

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

What Google’s Newest Search Algorithm Means for PR Pros

November 4th, 2011 by

Now that Google has updated its search algorithm to deliver more timely results, it’s critical for PR pros to optimize their content against trending topics.

How to Choose an Athlete Spokesperson

November 3rd, 2011 by

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.

Young Americans Pledge Allegiance to Apple, Oreos

November 3rd, 2011 by

While the youth of America prefer Apple products in all of their respective categories, cookies and candy brands earn some of the highest equity scores.

Tips for Building the Ultimate Facebook Team

November 3rd, 2011 by

In advance of PR News’ Dec. 1 Facebook Conference in Washington, D.C., Cohn & Wolfe’s Brad McCormick makes the case for a four-person Facebook team to keep a brand’s page fresh and management well connected.