Facebook, among others, is rapidly becoming a video-centric platform, and its algorithms are rewarding communicators who take the time to post video. But not all video is created equal, and you’ll find that those communicators who know how to play the game regularly see more views and more engagement with their video content than those who are fumbling in the dark.
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Welcome, Wells Fargo, to the Crisis Club
September 13th, 2016 by Seth ArensteinWells Fargo became part of a club Sept. 9 that it had no interest in joining. For want of a better term, we’ll call it a crisis club, although the media and PR practitioners use that word too loosely when describing smaller issues and dilemmas. Full disclosure: The crisis club exists only as a conceptual construct. Sort of like the fake Wells Fargo accounts.
Periscope Notifications Take Page From Facebook Live
September 13th, 2016 by Mark RenfreeIt just got a whole lot easier for Twitter users to tune into Periscope live streams. Twitter announced a new notification feature that lets users easily sign up to receive alerts when someone they follow goes live. One of the reasons Facebook Live has found success is Facebook’s default enabling of notifications for live broadcasts. Now that Twitter has followed suit, brands now have a much better way to notify fans about Periscope streams through push notifications.
Questions About PR Measurement? Join the Sept. 19 Twitter Chat With PR News’ Measurement Hall of Famers
September 13th, 2016 by Steve GoldsteinFor the third year running as part of AMEC’s September Measurement activities, we’ll be hosting a Twitter chat with some of PR News’ Measurement Hall of Famers. Mark your calendar for the Measurement Twitter Chat: Monday, Sept. 19, 11 a.m. to noon ET. Hashtag: #PRMeasure
Communicating Hillary’s Health: What’s Changed Since the 9/11 Ceremony
September 12th, 2016 by Mark RenfreeThe question of Hillary Clinton’s health has dogged her campaign for president well before she quickly left a ceremony in New York on Sept. 11 that honored the 15th anniversary of the World Trade Center attacks. Republican candidate Donald Trump has tweeted consistently that Clinton lacks the strength and stamina to be president.
3 Ways to Develop a Deep Understanding of Your Digital Audience
September 12th, 2016 by Erica Pompen & Jeppe Christensen, SVPs, Text100Impacting an audience starts with understanding that audience. So, if you want to encourage a specific behavior with your audience (such as making a purchase), then you need to understand their preferences, concerns, and behaviors.
Let’s Make Public Relations More Relevant
September 12th, 2016 by Diane SchwartzIt’s imperative that as communicators we showcase our good work, we prove our worth, we take integrated communications seriously and we don’t squander the leadership position in content marketing and social media. To get there, we need to brush up on measurement, data and analytics.
Let’s Make Public Relations More Relevant
September 12th, 2016 by Diane SchwartzIt’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component… Continued
ESPN Team Building Tip: If Writing Is There All Else Follows
September 12th, 2016 by Seth ArensteinDo hiring practices change when building a digital team? We asked ESPN’s Paul Melvin, senior director, communications, what he seeks in a digital hire. Here’s what he said: “I think people make a mistake if they hire for a ‘digital’ or ‘social’ communications role based on the idea that criteria are fundamentally different than what you look for in any communicator. I always look for the ability to write, passion, a combination of self-confidence and self-awareness, and emotional intelligence.
How My Team Combats the Noise to Reach Reporters
September 12th, 2016 by Seth ArensteinOne of the biggest trends PR faces is too much noise. I mean this for reporters who are inundated with pitches that might not be appropriate for them as well as the competition we face within the television industry for viewers. We’ve developed three strategies for facing this competitive environment.