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PR News Q&A with Jason Falls: Business Strategy Comes First, Then the Tweets

September 29th, 2011 by

In advance of PR News’ November 10 Twitter Conference in Las Vegas, Social Media Examiner’s Jason Falls discusses the importance of developing a social media strategy.

MWW Group & Samsung Mobile Win Platinum PR Award for the ‘Mobile March to a Million In-School Education and Recycling’ Program

September 29th, 2011 by

MWW Group & Samsung Mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.

Harvard Gets Hacked But Maintains Its Poise 

September 27th, 2011 by

Harvard University was cool, calm and collected as it responded to a cyber attack on its home page.

CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence

September 26th, 2011 by

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.

Supermarkets and Computer Companies Tops in Public Perception

September 26th, 2011 by

The public’s take on some of the nation’s largest industries has drastically changed since 2009,

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with the auto and airline industries experiencing the two greatest swings.

Quick Study: Supermarkets and Computer Companies Tops in Public Perception; News Orgs Seen as Biased and Inaccurate

September 26th, 2011 by

â–¶ Perceptions Matter—Auto Industry’s Rep Goes Up, Airlines Lose Altitude: A public perception study by Harris Poll that asks the public how it perceives 22 of the nation’s largest industries shows big changes since 2009,… Continued

Quick Study: Supermarkets and Computer Companies Tops in Public Perception; News Orgs Seen as Biased and Inaccurate

September 26th, 2011 by

â–¶ Perceptions Matter—Auto Industry’s Rep Goes Up, Airlines Lose Altitude: A public perception study by Harris Poll that asks the public how it perceives 22 of the nation’s largest industries shows big changes since 2009,… Continued

Multicultural PR: Basic Tenets Apply, But Get to Know the Nuances

September 26th, 2011 by

For organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first.

Multicultural PR: Basic Tenets Apply, But Get to Know the Nuances

September 26th, 2011 by

For organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first.

How to Brief an Infographic Designer

September 26th, 2011 by

As infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark.