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The Evolving Sustainability Paradigm:  How Practices and Trends Impact PR

Sustainability, the integration of social, environmental and economic factors for short and long-term performance, is an evolving business paradigm.  Business leaders are now being challenged to address issues beyond profitability.  From internal issues of worker … | MORE »

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Microsoft Finally Gives Up On Yahoo

Microsoft announced that it has finally let go of its ambitious effort to purchase Yahoo after the two companies failed to reach an agreement on a suitable selling price after several days of intense negotiations. … | MORE »

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Mobile Internet Extends Reach of Sites by 13%

The Nielsen Company reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. Categories such as weather and entertainment, the extended … | MORE »

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Report Claims Technology Empowers Journalists, Not Replaces Them

A new report has been released from the Georgia Institute of Technology that highlights some of the key issues facing the journalism community as new and innovative technologies continue to transform the field. Based on … | MORE »

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Five Simples Rules for Handling the Press When in Crisis Mode

Imagine this scenario: It’s 5:00 pm and you just got word that your company’s CEO is embroiled in a major scandal. Details are either sketchy or, worse yet, sordid. The press is calling—naturally. What do … | MORE »

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Navigating the Win-Win Road: Creating Successful Corporate/Nonprofit Partnerships

Building beneficial partnerships with nonprofit groups, such as consumer, patient, seniors, environmental, community, multicultural or faith-based advocacy organizations, government agencies and educational institutions, can provide strategic advantages for a company and positive benefits for a … | MORE »

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Too Many Missing Links?

In the new age of online journalism, what constitutes citing a source? Is it simply stating a name of a fellow journalist (most often the "source" of the news item) or is it citing the … | MORE »

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Mitigating Confusion Caused by Unofficial Spokespersons

Confusion in the Bureaucratic Pipeline But not all members of an organization are in a position to have enough information to appropriately comment.  With the stove piping of responsibilities, most staff has little idea what … | MORE »

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Managing Countries and Companies

Representing a multinational corporation is hard work, but according to a survey from Weber Shandwick, most business leaders believe that heads of state have a tougher job when it comes to managing their country’s reputation. … | MORE »

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Show Me the (Mobile) Money

Just when it seems that magazine publishers are beginning to understand how to monetize their online brand extensions (sort of), along comes mobile to confuse the digital matter. Finding audiences online – what they want … | MORE »

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