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Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted Line

February 13th, 2012 by

The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold.

How PR Can Claim Social Media for Its Own

February 13th, 2012 by

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."

How PR Can Claim Social Media for Its Own

February 13th, 2012 by

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."

Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

February 13th, 2012 by

â–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a… Continued

Have You Updated Your LinkedIn Profile Lately?

February 10th, 2012 by

LinkedIn keeps growing and piling up successive quarters of revenue growth.

Path Is on the Right Track to Win Back Users’ Trust

February 10th, 2012 by

After being called out for uploading user address book data, the mobile social networking app developer went "nuclear" to regain user trust.

New Reputation Index Features Long-Established Brands

February 9th, 2012 by

The newest reputation index reveals that a brand’s corporate reputation is bolstered by its longevity in the marketplace.

7 Strategic Communications Lessons by Way of the Super Bowl

February 9th, 2012 by

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.

7 Strategic Communications Lessons by Way of the Super Bowl

February 9th, 2012 by

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.

Is the Next Target for Web Activists Your Favorite Device Maker?

February 9th, 2012 by

Apple might want to take seriously the 200,000 signature-strong petition being delivered to store locations.