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2009 PR News CSR Awards, Honorable Mentions: Diversity Communications

Cable Positive for We Have Work to Do Favoring reality over celebrity, Cable Positive selected an HIV-positive individual as the star of its PSA spots designed to prevent the further spreading of HIV/AIDS through education … | MORE »

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2009 PR News CSR Award: Employee Volunteer Program

NorthShore University HealthSystem for Sharing Spirit Employee Volunteer Awards “What’s in it for me?” That is exactly what NorthShore University HealthSystem asked of their employees to advance the organization’s mission “to preserve and improve human … | MORE »

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It is Easy Being Green

It’s not easy being green, says Kermit the Frog. We hear you; you’re running a hotel and have enough on your plate. Being green just seems like a lot of hard work for nothing. Actually, … | MORE »

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What do the Media Want From a Business Interview?

One of the biggest mistakes that business people make in any interview is that they assume they are speaking to a business audience.  In reality, even when you get booked on CNBC, or interviewed for … | MORE »

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How to Separate Your Business and Personal Life on Facebook

If you’re a professional on Facebook, you’ve no doubt collected a mix of contacts that includes colleagues as well as personal friends. The more pervasive that social media becomes in public relations, the more likely … | MORE »

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Legal PR Blog

Winner: Marler Clark LLP PS and Lexblog Campaign: Bill Marler’s Marlerblog (http://www.marlerblog.com) For the past 15 years, Marler Clark has carved a niche as one of the top law firms specializing in representing victims of … | MORE »

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How to Sell Green and Increase Sales

Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears … | MORE »

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The Art of Preparation

You’ve all probably heard one of the following statement s from a CEO or executive who’s getting ready to face the media: “I don’t need to spend time preparing for an interview. I do my … | MORE »

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Interview Training for CEOs: How to Make it Worth Their Time

How a CEO handles media attention is becoming key to the success of an organization. | MORE »

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Environmental Messaging Largely Immune to Consumer Distrust

Consumers are still interested in buying green despite the bad economy, says new study. | MORE »

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