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Students Resist Marketing Tactics on Social Media

College students prefer to have private discussions with their friends on social networking sites—eschewing conversations with corporate marketers, says a new study. | MORE »

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PR News Q&A: Ovaitt on Measurement’s ‘So What’ Factor

PR measurement expert and PR News Measurement Conference speaker Frank Ovaitt discusses which metrics the C-suite wants to see, the importance of the Barcelona Principles and…well, don’t get him started on advertising value equivalents (AVEs). | MORE »

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Tablet Sales to Soar, With iPad Leading the Charge

Sales of tablet computers are expected to double over the next five years, resulting in increased competition, says a new study. | MORE »

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Public Divided on WikiLeaks’ Document Dump

Free speech or security threat? Americans are conflicted about how much freedom organizations like WikiLeaks should have in publishing confidential documents. | MORE »

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Investing in Wellness Programs: Measurement Is Lacking

While employee wellness programs are on the rise—particularly in North America—only about a third of employers are actually measuring the success of such programs. | MORE »

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Media Relations on a Global Scale: Know the Territory

As the world becomes more and more connected, and organizations establish global outposts, PR professionals need to understand the unique attributes of the regions in which they practice. Here’s a primer to get started. | MORE »

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Customer Service Slow to Adopt Social Media Strategies

CRM and customer service teams are lagging in the adoption of social media strategies, says a study. Just a quarter of customer service teams could ID where customers were "talking" about them. | MORE »

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Savvy Consumers Question ‘All-Natural’ Product Labels

Increasingly interested in purchasing organic products, consumers are holding those brands to higher standards—and are asking for independent certification of natural products. | MORE »

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Corporate America Failing to Meet Public’s Expectations

The majority of Americans feel that corporate America failed to meet their expectations in 2010, and say that improved ethics is a key way for companies to lift their standings in 2011. | MORE »

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Measurements Tenets to Live By: The Barcelona Principles

Created in 2010, the Barcelona Principles serve as a basic framework for PR pros looking to develop measurement strategies. Read on for the seven guidelines. | MORE »

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