Topics

Charting the Industry: Branding and the Dating Game

October 31st, 2011 by

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

PR Myth of the Month: Great PR Programs Yield Quick Results

October 31st, 2011 by

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.

Tip Sheet: Social Media Campaign Evaluation—What? Why? How?

October 31st, 2011 by

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

PR Myth of the Month: Great PR Programs Yield Quick Results

October 31st, 2011 by

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.

Tip Sheet: Social Media Campaign Evaluation—What? Why? How?

October 31st, 2011 by

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

Community Involvement Strategies: Be Nice, But Be Smart, Too

October 31st, 2011 by

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

Community Involvement Strategies: Be Nice, But Be Smart, Too

October 31st, 2011 by

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center

October 31st, 2011 by

Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma.

Full-Service Firms Trump Digital-Only

October 28th, 2011 by

Full-service firms with strong digital skills that work in traditional media platforms are in greater demand than digital-only firms, which most doubt will survive long-term.

Social Content Stokes Spending

October 28th, 2011 by

Exposure to social media not only has a major sales affect when combined with other types of media, but may also shift an individual’s perception of a brand.