Topics


avatar

How To…Tap Cause Advocates to Boost Earnings

We are in the midst of a holiday season fraught with contradictory needs. The economy needs a boost from consumer spending, but shoppers are wary of parting with their dwindling dollars. Nonprofits have more people … | MORE »

Comments Off

avatar

Short and Sweet: Writing & Optimizing Web Content = An Exercise in Discretion

Writing content for dissemination via Web channels has little to do with prose, try as the long-form writers among us might to prove otherwise. Verbosity holds little appeal for audiences who consume information online. For … | MORE »

Comments Off

avatar

Optimizing Your Press Release or Web Content

To widen your access and reach on the Web, it’s important to optimize press releases and online content for media. Here are a few surefire tips: •    Think upward and to the left •    Optimize … | MORE »

Comments Off

avatar

Best Practices for Writing Media Center Content

Following are a few guidelines that will help you write and shape content for your company’s newsroom or media center: •    Utilize a robust content management system; consider using blog publishing platforms as a content-management … | MORE »

Comments Off

avatar

Consumers More Brand Loyal to Companies that Do Good

According to the second annual Edelman goodpurpose study, a majority of consumers are willing, even during an economic downturn, to change their brand loyalties to companies that do good as opposed to others. Also, the … | MORE »

Comments Off

avatar

Relationship Training: Building a Media Network One Reporter at a Time

Building relationships with journalists is not much different than with anybody else in business: It takes time and effort and you get out of it what you put in. But the dividends from that effort … | MORE »

Comments Off

avatar

Evolution of an Eco Experience

Many of today’s environmental problems are ones that are most influenced by the behavior of everyday people. Our individual actions—mowing the lawn, cleaning the house, driving the car—produce small amounts of pollution that when added … | MORE »

Comments Off

avatar

Millennial Journalists Lead New Media Usage

While journalists across all age groups are rapidly adopting social media tools, the greatest usage is shown to be among young “Millennial Generation” journalists (18-29 year-olds). Preliminary findings about these Millennial Generation journalists, shared by … | MORE »

Comments Off

avatar

Tip Sheet: Coalition Building in the Age of Obama

By Neal Cohen And Evan Kraus Inauguration Day is quickly approaching, but many are still talking about the important lessons learned from the recent presidential election. Among the many historic features of this event, one … | MORE »

Comments Off

avatar

Quick Study: CMOs Not Interested in Socializing; Marketers Pressured to Show ROI; Millennial Journos Lead New Media Usage

*Social Networks a Low Priority for CMOs: Despite the cultural phenomenon that Facebook and MySpace have become the past five years, 55% of the CMOs at leading brands surveyed by Epsilon, in partnership with GfK … | MORE »

Comments Off