As you’ll see in this first of a two-part series on content for Snapchat, the advice is to continue to assume it’s best that snaps avoid feeling like ads.
Topics
What Young PR Hires Are Thinking and How to Help Them Succeed
October 3rd, 2016 by Evan Martinez, American Iron and Steel InstituteMore than likely the young hire is arriving at your company with a basic knowledge of communications and much curiosity. I’m generalizing, but I feel new college graduates are adaptable, careful listeners and hungry to learn everything they can about your company.
Question 1 From Influencers You Pitch: What Audience Can You Deliver?
October 3rd, 2016 by Michael Smart, Michael Smart PRIt’s become part of the journalist’s editorial calculations by necessity. If they cover you, how many page views can you deliver to them?
Why ESPN’s Doubling Down on Video Skills for PR Team
October 3rd, 2016 by Katina Arnold, ESPNVideo is growing as a viewing habit with consumers in the U.S. and abroad. Similarly, video has become more and more important in ESPN’s PR effort.
Twitter Makes ‘Moments’ Feature Available to All Users
September 30th, 2016 by Mark RenfreeWhile Twitter Moments aren’t new to the platform, it’s taken some time for average users to get their hands on the feature. When Moments hit the scene, it was a highly regulated and carefully aggregated stream of content. Dedicated staff and Twitter’s content partners patched together tweets, images and Vines to tell important and trending stories in a more concise way than sifting through the platform’s deluge of content. Now, all Twitter users can create Moments to share with the world.
How to Get Your App Covered by the Media, in 4 Steps
September 30th, 2016 by Amy Kadomatsu, ROKO LabsIncreasing competition and a rapid shift in technology have made both the mobile app and journalism industries particularly volatile in recent years. Mobile app market saturation is at an all-time high, making it difficult for app creators to enter the industry and gain exposure. Meanwhile, the journalism industry is struggling with monetization as the advertising landscape evolves, being forced to re-evaluate the way it serves online content.
Periscope Widens Its Influencer Pool With VIP Program
September 29th, 2016 by Sophie MaerowitzTwitter’s live streaming platform Periscope has unveiled a three-tiered VIP Program, in which users with a sizable Periscope following can apply to receive benefits including increased visibility and discoverability, a direct line to Periscope staff and a private channel for networking with other VIPs. The program is divided into three tiers (Bronze, Silver and Gold) based on number of followers, average number of stream viewers and streaming frequency.
Google Analytics Announces New Tools and Metric
September 29th, 2016 by Mark RenfreeGoogle just put more brains behind Analytics’ considerable brawn. Babak Pahlavan, senior director of measurement & analytics at Google, unveiled a variety of new features and beta tests for the search giant’s measurement platform at SMX East in New York City.
How 4 Brands Are Using Instagram Stories Today
September 28th, 2016 by Ian James WrightSince Instagram Stories was released in early August amid accusations of it being a Snapchat ripoff, users have quickly warmed to the new feature—and that includes brands. What are brands communicating via this new platform? Let’s take a look at some of the Stories posted in the past 24 hours to find out how this evanescent medium is being put to use, and see if we can glean some lessons about what makes them effective.
A Quick Look at PR’s Evolution Over 40 Years
September 28th, 2016 by Marian SalzmanWhat the best PR does is amplify brand stories and messaging in ways that connect with the target audience, whether the brand defines that audience as pure consumer, professional or a hybrid. And think about what connection meant 40 years ago—if you weren’t connected via membership in a school club, a religious or professional organization, or at the very least to the households who shared your party phone line, then the extent of your connections would likely have been limited to family members, schoolmates and work colleagues.