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Twitter Stats Spell Marketing Magic

Twitter made its official debut in 2006, but it stormed the social media stage earlier this year to become one of cyberspace’s biggest stars. Since then, research findings have begun to paint a compelling picture … | MORE »

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How to Develop Successful Cause-Related Marketing Programs

An expert offers 10 ways to make your next cause related marketing program a great success. | MORE »

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Consumers Still Clueless about Green Technology

A new survey reveals that consumers not only feel guilty about their carbon footprint but they really don’t know a lot about green technology. | MORE »

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Why Charitable Giving Is Good for Your Company’s Bottom Line

Getting involved with a charity is not just good philanthropy–it’s good business sense in the long-term. | MORE »

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Social Media Tools Important to Business Reporting

Sixty-eight percent of business journalists find social media to be important to their reporting. | MORE »

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Increasing Your Organization’s Visibility

When executives say they want to increase the company’s visibility, you as a communications professional need to dig a little deeper and find out what specifically it is they are looking to achieve. Then, you … | MORE »

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Benefits of Summertime Flex Schedule

Flexible schedules and early Friday departures are the most coveted employee summer perks, according to a survey developed by administrative | MORE »

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Marketers Get Creative in Down Times

The economic turmoil is prompting marketers to implement many short-term strategies, says a report released by | MORE »

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Assessing Your Organization’s Risks

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in the | MORE »

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Developing and Maintaining Meaningful Media Relations

Following are four excellent ways that you, as a PR professional, can cultivate and maintain excellent media relations. | MORE »

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