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Quick Study: Community Papers Preferred Source of Local News; Marcom Mergers & Acquisitions to Increase in 2012

January 16th, 2012 by

â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the… Continued

Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort

January 16th, 2012 by

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.

PR News Announces CSR Awards Finalists

January 16th, 2012 by

Winners of the CSR Awards will be announced at a luncheon event on April 17 at the JW Marriott in Washington, D.C.

In a Bid for Transparency, Apple Unveils Its Latest Secret: Its Suppliers

January 13th, 2012 by

Apple publicly disclosed its supplier list as well as a major supplier responsibility report in an effort to shed light on its corporate social responsibility practices.

For a Cost-Effective Way to Use Facebook, Be Active, Be Human

January 13th, 2012 by

TerraCycle’s Albe Zakes and Sandy Won of the International Center for Research on Women provide some tips on Facebook strategies that won’t break the bank.

Twitter vs. Google’s ‘World’

January 12th, 2012 by

For communicators, there’s no need to take sides in Twitter and Google’s recent clash over the latter’s new social search offering.

PR News Poll: Trade Shows Less Critical for Launching New Products

January 12th, 2012 by

PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products.

PR News Poll: Trade Shows Less Critical for Launching New Products

January 12th, 2012 by

PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products.

Google’s ‘Search Plus Your World’ Gives Leg Up to SEO-Savvy

January 11th, 2012 by

Google’s newest search feature, Search plus Your World, was lauded and critiqued immediately after its launch—but what do the changes mean for PR pros?

Small and Medium-Size Businesses Keep Buzzing Over Social Media

January 11th, 2012 by

Not only are local businesses increasingly embracing social media’s free aspects, they are also upping their spending on ads on social platforms.