The role of online PR was particularly important during the 2012 presidential election, and PR outlets will be able to leverage its data and insights for weeks to come.
PR News will celebrate the top communicators of the year, the up-and-coming stars of PR and the top places to work in PR at a Nov.29 luncheon event in Washington, D.C.
73% of people aged 16-25 years old look to TV to stay informed about daily events.
When Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets.
A University of Alabama survey of global PR leaders found divides over improving measurement of communication effectiveness and improving PR’s professional image.
Women’s Health magazine learned the hard way about the dangers of prescheduling social media posts when a message went out encouraging runners in the canceled New York City Marathon.
Ad agency tenure had been declining steadily as clients continue to consolidate
In the following Q+A, senior media analyst Allison Steinberg discusses JetBlue’s content marketing strategy.