Topics

Face-to-Face Lives On: Meetings to Increase in 2012

December 21st, 2011 by

Event PR is alive and well, as meeting suppliers are projecting an increase in events and meetings in 2012.

Four Tips for Creating a Seamless Media Center

December 20th, 2011 by

Looking to create a one-stop digital shop for inquiring media? Covalent Logic’s Stafford Kendall provides four ways to make your organization’s media center pop.

PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?

December 19th, 2011 by

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

Quick Study: Moms’ Online Engagement Impacts In-Store Buys; Face-to-Face Lives On: Meetings to Increase in 2012

December 19th, 2011 by

â–¶ Moms Look to Social Media for Engagement: Moms today believe social media marketing impacts their retail purchasing, according to the results of a study executed by Fleishman-Hillard in partnership with ModernMom.com. Most moms surveyed… Continued

When It Comes to Social Media, the Numbers Don’t Lie: The Ads Have It

December 19th, 2011 by

The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.

Case Study: Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton’s Spa Launch

December 19th, 2011 by

To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either.

Case Study: Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton’s Spa Launch

December 19th, 2011 by

To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either.

Tip Sheet: Prevent the ‘Iago Effect’ From Dooming a CEO

December 19th, 2011 by

It’s the top communicator’s job to make sure a CEO doesn’t fall prey to the machinations of a "trusted" lieutenant.

Four Media Relations Faux Pas to Avoid on Twitter  

December 19th, 2011 by

Sandra Fathi, president of Affect, offers tips on what not to do when using Twitter to communicate with media professionals.

Moms’ Online Engagement Impacts In-Store Buys

December 19th, 2011 by

Moms look to social media to participate in dialogues with brands, give feedback and get inside information.