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PR Execs Close to the CEO Reveal Their Secrets—‘Be Voice of Reason’

July 16th, 2012 by

More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work.

PR Pros React to Pinterest’s Link Blockade

July 16th, 2012 by

Sony’s Callan Green and Dave Thomas Foundation for Adoption’s Staci Perkins share their reactions to Pinterest’s move to fight scammers and spammers.

PR Pros React to Pinterest’s Link Blockade

July 16th, 2012 by

Sony’s Callan Green and Dave Thomas Foundation for Adoption’s Staci Perkins share their reactions to Pinterest’s move to fight scammers and spammers.

Increase CSR Awareness: Add Your Organization’s Successes to Wikipedia

July 16th, 2012 by

The Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first.

5 Tips for Maintaining a Social Media Presence with a Skeleton Crew

July 13th, 2012 by

When your team becomes relegated to a skeleton crew during the summer, follow these five steps to keep your brand’s social pulse beating.

5 Tips for Maintaining a Social Media Presence with a Skeleton Crew

July 13th, 2012 by

When your team becomes relegated to a skeleton crew during the summer, follow these five steps to keep your brand’s social pulse beating.

PR News Hotlist: Top 4 Hashtags From the DirecTV/Viacom Battle

July 12th, 2012 by

When Viacom channels on DirecTV were blacked out because of stalled carriage negotiations, disgruntled consumers flocked to four hashtags to make their voices heard.

PR News Hotlist: Top 4 Hashtags From the DirecTV/Viacom Battle

July 12th, 2012 by

When Viacom channels on DirecTV were blacked out because of stalled carriage negotiations, disgruntled consumers flocked to four hashtags to make their voices heard.

7-Eleven (Mostly) Nails Brand Opportunities on Its Special Day

July 11th, 2012 by

Slurpee fans showed up for their free drinks on 7-Eleven Day, but the brand itself was a no-show on Pinterest and Instagram.

7-Eleven (Mostly) Nails Brand Opportunities on Its Special Day

July 11th, 2012 by

Slurpee fans showed up for their free drinks on 7-Eleven Day, but the brand itself was a no-show on Pinterest and Instagram.