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Execs Wrestle With Integrating Sustainability and Biz Goals

Many major brand owners find it difficult to place sustainability at the heart of corporate strategy, even though it is reshaping consumer preferences, innovation and manufacturing. | MORE »

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Apple’s iPad Gains Corporate and Consumer Fans

Communicators should take note as increasing numbers of companies and influential consumers are taking to Apple’s iPad. | MORE »

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Case Study: Fitness Mag Integrates Editorial Messages With Live Events, Boosting Brand Awareness and Sponsorships

Fitness magazine Shape rebooted its brand for summer with a Bikini Body Tour and outreach campaign. | MORE »

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Business Journalists Still Getting the Hang of Social Media

A survey of 120 business journalists reveals a lack of confidence in their own social media expertise. | MORE »

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Women More Engaged on Social Web

A comScore study says that social networking sites reach a higher percentage of women than men globally, with 75.8% of all women online visiting a social networking site in May 2010 versus 69.7% of men. | MORE »

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Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country Adventure

Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another. | MORE »

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Social Media Report Card: Experian and Citigroup Earn Mixed Marks

Two companies, two social media campaigns launched to reconnect with consumers. Which one gets the better grades? Hint: It isn’t the "Pirate Guys." | MORE »

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Communicating CSR: Stats Are Fine, Impact Stories Are Better

CSR leaders UPS and Cisco Systems Canada share tips on how they communicate their CSR programs to stakeholders. Tip No. 1: Don’t just spout statistics. | MORE »

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Making a Military Case for the Use of Social Media

Iraq-based public affairs specialists turned to social media to spread the word about the activities of the Army Corps of Engineers. Here are some best practices from the effort. | MORE »

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Embedded Influencers Redefine How Brands Connect With Consumers

Steal your audience’s attention with a set of coordinated messages from "embedded," credible sources with independent voices. | MORE »

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